The New Era of Retailing and Inventory management with Acoustic Tags

Kumar Abhishek, Founder and CEO – ToneTag

National: ToneTag, a proximity communication company and the largest sound network, has worked closely with eminent scientists from prestigious Indian Institute of sciences to develop ingenious Acoustic tags which are nanotech enabled stickers with Audio representations of data. It can be put on plastics, paper or any material and works as a tracking technology for products.

These tags emit a sound with product details that can be easily captured by any reader or even mobile phones, hence eliminating the need for expensive reader infrastructure which comes with RFID or Magnetic tags. The ease of use and security features of Acoustic tags also keeps it ahead of other asset tracking solutions based on Bluetooth Low Energy (BLE) and Ultra-wideband (UWB).

The Acoustic tags supports high level of security where data can be encrypted and password protected. These tags can help Retailers with effective pilferage management and getting product level as well as aisle level inventory details without individually scanning the products.

Retail customers can also experience the magic of Acoustic tags, as it enables faster checkouts and seamless shopping journey by completely eliminating the need for scanning each products barcode for billing.

Commenting on the collaborative innovation, Prof. Rudra Pratap, Centre for Nano Science & Engineering, IISc Bangalore , said, “Our partnership with ToneTag cements the belief that research and commercial applications go hand in hand. It also restates the fact that Indian companies, especially start-ups are capable of building world-class innovative products in India, eliminating the dependency on western countries for innovations. We believe that Acoustic Tags will play an important role in addressing the inventory management and tracking issues faced by the retail sector globally. Apart from this, we are also exploring a lot of interesting use-cases of this technology for home automation and smart cities.”

“ ToneTag technology and IISc expertise has resulted in the birth of much needed technological innovation in Retail since world war II, in the form of Acoustic tags. Without the need for investing in expensive readers, the Acoustic tags can automate the Inventory and Logistic management process through Improved efficiency, automatic identification and quicker data capture, by providing quick access to information, while reducing operating & labour costs. – said, Kumar Abhishek, Founder and CEO – ToneTag

ToneTag has been at the forefront of a revolution in the global digital payment and retail engagement space. It has created an atmosphere that motivates its researchers to break the chains of traditional thinking and incorporate modern ways to transform the future of sound and audio-based technology. This has led the company to acquire 8 Global patents (with more in its pipeline)

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