Generating Your Home Seller Leads
The real estate world is a complicated and jargon-filled one. In order to become a successful real estate agent, you must strive hard. You must know about various marketing tactics and strategies that will help you in bringing in new home seller leads for your firm. Generating high-quality seller leads is one of the most important requirements in order to stay on the top in the real estate industry. These seller leads that you are generating must be converted into customers within a stipulated time. So how will you work out different ways to bring in an increasing number of home seller leads? Before you reach the ways or strategies, it is very important to understand what exactly lead generation means and why real estate agents must follow them.
What Do You Mean By Lead Generation Strategy?
When you are in the real estate business, you must have a formula in order to attract prospective clients and easily convert them into potential customers. These generated leads or prospective clients are home sellers who are searching for the best real estate agent who can help them in selling their homes by finding the right buyers and negotiating to get the best deal. The home seller leads who are interested in working with you or doing business with you will provide their contact information in the form of a phone number or email id. While formulating the strategies, you need to focus on four main aspects of lead generation. If you keep them in mind while generating leads, you can ensure that the leads are of high quality and you will be able to generate more sales for your business. The four important aspects are :
- Capturing Leads: You must have effective tactics that will enable you to collect information from prospective home sellers. The important information includes – the name, email id, and calling number. You can even ask for various qualifying information such as working place, or business name, etc.
- Gaining Leads Through Lead Magnet: In simple words, you must provide incentives to the prospective home sellers so that they are encouraged to share their contact information with you. The incentives can be free services, discounted offers, free subscriptions, or anything else.
- Qualification Process of the Leads: To ensure that you are getting high-quality leads, you must follow a process that will help you get information from your leads and verify them to determine how likely they are to sell their home and what is their deadline.
- Segregation of the Generated Leads: Once you have a list of all the generated leads, you must sort them out based on their information, habits, and activities. The segregation will help you to send out only relevant content in the form of SMS, emails, business brochures, etc.
Here you can see some of the most reliable home seller lead generation strategies. These strategies or tactics are those that you can use to support each of these above-mentioned components. These tips are from experts and will help you to generate seller leads and also convert them into clients.
You Must Work Out The Direct Mail Campaign:
You can get it right from the subheading provided — it is a real estate home seller lead generation strategy in which you are focusing on gaining seller leads through email campaigning. You are sending out clearly crafted emails to all of your past clients as well as prospective clients. Besides this, you can prepare a list of property owners who are dealing with distressed property, abandoned houses, and controversial land properties. You can create content around such topics and send out the relevant mail to respective property owners. In this way, you can contact the people who would be eager to sell the property as soon as possible. You can use this opportunity to generate home seller leads.
Build a Strong Network System:
Whether you are new to the real estate business or an experienced agent, having a strong network is a must. You need to have a good rapport with past clients, attorneys, mortgage lenders, and many other people who own or are into local businesses. When you are in contact with these people, you will always get a reference of home sellers looking for real estate agents to help them sell their properties. For having a strong network, you must stay in touch with them through phone calls, emails, or meetings.
Another important point that you must focus on is, while building a network, you must keep your professional and personal contacts separate. In this way, it would be easier for you to maintain leads in an organized manner.
You Must Make Use of the Expired Listings:
Generally, real estate agents avoid the expired listings as they assume that such leads are of no use. But you can take advantage of this opportunity. List out all of the expired listings in your neighborhood. Arrange meetings, talk to the clients, and understand what problems they are facing. Once you know the reason behind the property not getting sold, you can suggest alternative ways to sell the property. You must assure them that the property would get sold to the right buyers and within the stipulated time.
Work With Motivated Sellers:
It is a known fact that motivated sellers are one of the promising leads that could be easy to convert. Although all the motivated sellers have different goals for selling their property, the main focus would be on getting the property sold as quickly as possible. This motivating factor could be the easiest and the most convenient way to generate seller leads.
Organize Open House Meetings:
In such a meeting, you must invite people belonging to the real estate business world, such as land attorneys, mortgage lenders, bank officials, buyers, home sellers, and other real estate agents. It would be a great way to get in touch with new people and also generate seller leads.
Make Full Use of Digital Platforms:
In the digital era, if you are not tapping into the potential of social media, websites, and blogging, you will lag. You must have a brand presence on popular social media platforms such as Facebook, LinkedIn, Twitter, and Instagram. Here you can display video content as well as textual content to attract home sellers. You can share video testimonials, reviews from past clients to show the way you work, and how effectively and conveniently you can get the properties sold to the right buyers.
Have You Thought of Designing Value-Added Newsletters?
If not, then this is the right time to do so. If you desire to generate high-quality home seller leads, then you should focus on designing Value-Added Newsletters. These newsletters can be either monthly or weekly. You must decide on how your home seller leads are going to react to it. While designing the newsletter, you must ensure that the content is compelling. Besides this, it must increase the interest of the readers in the content. Furthermore, you must make use of a proper call-to-action (CTA) in the newsletter. For instance, if the newsletter is regarding “ simple ways to sell your home”, then you have used the right title, which will encourage the readers to open the newsletter, then strategically place a call-to-action in the form of buttons or links or images that compel the clients to click. This is an effective way of keeping your leads engaged with your real estate services.
Here are some interesting points on which you can design a value-added newsletter.
- Inform the readers about the new blog post that has been updated on the real estate website.
- You can design a newsletter for providing information regarding product upgrades or the addition of new services.
- You can provide discounts or free-service offers through newsletters.
- You can share about all the upcoming events organized by your real estate firm, such as webinars, or open houses, etc.
Having a Real Estate Website – Employ Live Chat Features On Your Website:
Having a real estate website will make it easy for you to tap into the potential target audience. But if you want to enhance the user experience, employ a live chat feature on the website. With this feature, you can conveniently interact with the users, or the user can clear their doubts regarding the real estate services mentioned on your website. You can use this feature as a home seller lead generation strategy, where you can give an option to the users to provide their personal contact information. You can resolve all the doubts through the live chat and gather valuable information. So be proactive and start using this lead nurturing feature for clients.
You Should Optimize Your Real Estate Website For Lead Magnets:
Having a real estate website shows that you have a good online presence, but it is not enough to generate real estate leads. You must focus on optimizing the real estate website to provide an on-site funnel. With this effective technique, you can segregate the target audience (home seller leads) based on the audience’s needs, habits, and interests. For this, you need to follow these things:
- You can highlight the funnel on the homepage of the website along with a call-to-action.
- Use the website to develop a wide range of leads magnet at the end of each blog post or website page.
- You can make use of a lead generation simplified pop-up.
All these will help you in gaining the right information from the prospective home sellers and determine whether they are of high quality or not.
You Must Employ a Perfect Referral Reward Structure:
Most often, you might have received advice from experienced agents to ask for referrals from your past clients, friends, and family. But not everyone is interested in providing referrals. There has to be some motivation so that people feel encouraged to provide referrals. So to make it happen, you must formulate a referral rewarding structure. In this, you must provide some free services, discounts or special offers to the past clients, friends, and family. Whenever someone is referring your name to prospective clients, they will look for value and trust. So you must make sure that you are showing yourself as a trustworthy and reliable real estate agent. This is no doubt an effective lead generation method. When people feel rewarded, they take more interest in providing you with high-quality referrals.
Your Focus Should Be On Using The CRM System Effectively:
Being in the real estate market, you might be familiar with a CRM – Customer Relationship Management software/ system. With this advanced CRM system, you can easily organize and manage your generated leads in one place. With the help of the CRM system, you can effectively send out messages or emails to the respective clients in just one go. Besides, you can also enhance your overall work efficiency. But you must understand that not all CRMs are designed perfectly. Different businesses require different types of CRM, which means you need to choose the CRM software the suits your needs and could be helpful in accomplishing your work. The CRM software you choose must have at least 3 essential features:
- It must provide you with robust information or contact details storage.
- Efficient for using it for customer services.
- It should be helpful in email marketing.
Provide Your User a Free Real Estate Analysis Tool:
Till now you might have come across a lot of advice and suggestions related to generating leads through your website. Besides, having an optimized real estate website and informative blogs, there is something more important. You can provide a free real estate market analysis tool or mortgage analysis tool. In this way, you can witness an upsurge in website traffic. You might be wondering how to generate such a tool. Before you provide the result of the analysis to the users, you can ask them to share their contact details. It would be a win-win situation for both you and your audience. Users will definitely find it useful as it will be helpful in resolving financial issues.
Being in the digital era, it becomes quite essential to reap the full benefits provided to you, and only then you could come out as a successful real estate agent by beating the competitors one by one.
Real Estate Seller Leads Facebook Ads:
Social media platforms, like Facebook, offers a wealth of opportunities to generate real estate seller leads. You can run different types of Facebook ads to generate real estate seller leads. One of the Facebook ads you can run is a brand one where they can click on it and end up on your landing page on your website from their social media platform. The other kind of Facebook ad that you can run is a lead generating one where you complete a form on Facebook. Both types of Facebook ads work great, but some real estate agents do not want Facebook having their data beyond if they clicked and went to their landing page.
Facebook ads offer two other types of options. These Facebook ads focus on retargeting existing relationships. One of the real estate seller leads are people who click on your Facebook ads or visit your landing page. Facebook then start chasing them around with other stronger call-to-action ads that will lead them back to your landing page on your website. The other kind of retargeting ad on Facebook would come from your personal database. You load a custom list of real estate seller leads to Facebook to chase them around on their platform and partnerships’ platforms.
Real Estate Seller Leads: Google Pay Per Click (PPC)
Generating real estate seller leads from Google typically leads to one of the highest quality online seller lead generation because you can target very niched key phrases for each landing page. These seller leads are not just seeing ads attracting them in their social media news feed or a postcard in their mailbox. Having different landing pages that focus on different seller leads means you can attract very niche seller leads based on the property owner’s unique selling needs. For example, one page could be focused on expired listings and one on home valuation.
After these seller leads click on one of the landing pages, then with a Facebook book pixel on each page, it will trigger the correct Facebook ads to chase them around to get them to come back to one of your landing pages to hopefully build trust and to gain their business.
This combo of real estate leads typically increases the quality of them. Smart real estate agents want the best way to generate a real estate lead that converts the best. This happens with multiple landing pages for leads. Most home valuation leads are in the early stages of thinking about selling. These leads need a lot of high-value drips and contact to make sure you get them when they are ready. On the other hand, landing pages that focus on cash offers or listing a house for sale leads to a more urgent real estate lead. This is why having different seller landing pages is important to make sure you can meet them where they are at in their selling cycle.
As you can see, Google offers a great way to get started to generate leads, and Facebook ads help you with a great way to build additional trust with seller leads. Mixing both postcards, Google, and Facebook together is the best way to build brand awareness and trust for your local homeowners to choose you to help them sell their homes when the time is right for them.
Summary:
If you’re an Arizona Real Estate Agent and you are interested in any of the above-mentioned strategies, you can directly make use of the real estate websites and portals. These online platforms help in generating leads in a convenient way. But beware that not every site is trustworthy and reliable. You can make use of the most reliable platform — Dorrmat, as a member of the James Sanson Team with Keller Williams Realty Phoenix. They are an expansion team in multiple Arizona Real Estate markets. Dorrmat is an online real estate platform that is helpful for real estate agents in generating home seller leads. The platform is designed and constantly tested to ensure potential property owners looking to sell their house has the best options at the current moment. Additionally, the ads running to the platform are constantly AB tests and Google key phrases are always being examined for the best ROI. This leads to a real estate platform that benefits both property owners and real estate agents looking to come from a place of caring and consulting to assist in guiding the owners to the right path that makes the most sense to them. Come experience Dorrmat real estate leads, and see why property owners and agents rave so much about them.
