Paridhi Goel is the Founder of Love Earth Skincare. She started the brand at the age of 21 in 2016 and within a short span of 4 years, the brand has become one among the top selling skincare brands across India.
She is a believer of consistency and feels that the key to every successful business is regularity and not losing hope in what one believes in. Being a successful women entrepreneur herself, Paridhi feels that all women should be empowered and she promotes it by employing enthusiastic and hardworking women in her team. She also believes in giving back to the society which has helped her brand become a success, and thus, a part of the profit made by Love Earth goes to an orphanage in Ghaziabad. All their products are tested for months before they are launched and they are certified by WHO, Ministry of Ayush, Drug and cosmetic department, FSSAI.
Paridhi made the brand Instagram official through multiple collaborations and great content that has now got them over 80,000 followers. The brand is currently available on platforms like Purple, Nykaa and their official website. The aim of the brand is to provide quality products that are paraben and sulfate-free. They try not to put any harsh chemicals or preservatives in the processing. Only government-approved ingredients are used by the brand. The price range is so affordable that anyone and everyone can buy their products. Love Earth was among the first few homegrown brands to be listed on Nykaa in 2019.
LOVE EARTH favors the #vocalforlocal mission and thus all the products are packed and distributed in-house giving employment opportunities to a lot of the local workforces. Their “All-natural rose water” was the first product they launched and the response was humongous. The love for their products has led the brand to create more than 47 organic products covering all domains of the skincare regime. The brand takes its “herbal and organic” label very seriously and guarantees that there is no chemical involved in the processing of its products.
The brand is focused to cater to consumers with different skin types and thus strives to launch new products that serve as solutions for different skin-related issues. From Face Oils and Face Creams to Makeup Removers and Face Tools, like their amethyst face roller and jade guasha, LOVE EARTH offers consumers to achieve radiant and glowing skin at affordable prices. They also have some of the most unique products available in the market which includes eye-lash growth serum, Vitamin C sunscreen, Face tools, nail growth serum.
Many celebrity makeup artists and other big names in the makeup industry like Guneet Virdi, Leena Bhushan, Kriti Dhir, and others have vouched for LOVE EARTH’s products and repeatedly recommend them to their clients and social media audience as well.