All posts by Gouri Achary

WATCHO’s “Aghaat” bagged Best TV/Web Series at Cannes World Film Festival

New Delhi, 6th December 2021: The thriller web series ‘Aghaat’ from Dish TV India Limited’s in-house OTT platform – WATCHO – has won three prestigious honours for Best TV/Web Series at the Cannes World Film Festival, Vegas Movie Awards, and the London Independent Film Awards. Soon after the release, the five-episode exhilarating web series has also been nominated for Best Web-TV at Hollywood International Golden Age Festival as well as Official Selection at the Montreal Independent Film Festival. Aghaat also became the finalist in New York International Film Awards.

Commenting on the success, Mr. Sukhpreet Singh, Corporate Head – Marketing, DishTV & WATCHO, Dish TV India Ltd, said, “At WATCHO, we strive to deliver our viewers snackable and entertaining content. It is gratifying to have our web series “Aghaat” being recognized on some of the world’s most celebrated and eminent award ceremonies. Zayad has attempted to portray a powerful narrative innovatively, ensuring that the writing and strong acting performances come together effortlessly. From the beginning, we were confident that Aghaat would not only enthrall our core viewers but also appeal to a much wider audience. WATCHO has a vast network of viewers across geographies and we are dedicated to bringing the engaging shows from a variety of genres and themes.”

Aghaat is exclusively available for WATCHO subscribers in two languages – Bangla and Hindi (dubbed). Directed by Zayed Rizwan, the new series follows the story of Karimi, who is believed to be running secret cells in Sydney, along with the Anti-Terrorism Squad following intelligence and making interrogations. The five-episode series is a thrilling story full of twists and turns and is set to keep viewers at the edge of their seats. Produced by Arijit Shawon and Miah Tareque and Co-produced & executed by Nflicks Pvt Ltd, the new web series stars Dipali Akther Tania, Raanveer, Irfan Sajjad, Bipasha Kabir, and Nadim Accari. Shot in Australia, the series features prominent locations such as the Sydney Opera House, Darling Harbour, Garrie Beach, North Sydney, Lakemba, Central Business District, among other locations.

“I am honored by the worldwide critical and popular acclaim the series has earned. Receiving these awards has been the most heartening moment and motivation for me to become a better director. I am glad that our work has been recognized by WATCHO team and provided us a platform with a reach to a larger audience. I would want to express my gratitude to WATCHO team who have been very supportive throughout our journey. Moreover, Aghaat provided me an opportunity to work with some excellent performers, crew, and Executive Producers Arijit Shawon and Miah Tareque”, Added Zayed Rizwan, Director of Aghaat

Bringing in a unique assortment of snackable content cutting across all genres, WATCHO offers many original shows including web series like Papa ka Scooter, Cheaters – The Vacation, Sarhad, Mystery Dad, JaalSaazi, Titli-Current Maarti Hai, It’s My Pleasure, 4 Thieves, Love Crisis, Ardhsatya, Mortuary, Chhoriyan, Rakhta Chandana. There are also original influencer shows like Look I Can Cook, Bikhare hain Alfaaz, etc. to name a few. Available across screens (Android & iOS devices, Dish SMRT devices, D2H Magic devices, and Fire TV Stick) and at www.watcho.com, WATCHO presently provides over 35 plus original shows, 150 plus exclusive plays, and 100 plus live channels in Hindi, Kannada, and Telugu regional languages.

Why SEO is Embedded in Influencer and Content Marketing Strategies

By Kunal Shah| Director | Rank My Business

Creating content that your viewers want to see takes a great deal of effort. The goal behind every novel idea for content marketers as well as influencers is to reach out to as many people with relevant content that is both likeable and shareable. But what if you’re unable to reach the right audience?

No matter how fun your content is, the right strategy is needed to make it more visible to your potential audience. Relying solely on the content without optimising it for better reach can prove disappointing. Search engine optimisation (SEO) is one way to improve reach and visibility for your brand identity.

Today, influencers and content marketers are, by no means, ignorant of the possibilities that can be achieved through SEO. Whether you run a podcast, a vlog, a blog, or a social media page, SEO works to generate more traffic to your sites and gives your audience all the intel on your brand that cannot be found elsewhere. For an audience that is ever-curious, this is the perfect way to get to know you better.

Additionally, recent data suggested that 70% of marketers considered SEO more effective than paid marketing. For influencers and content marketers, nothing could be more favourable.

With SEO as part of the marketing strategy, influencers and content creators have much to gain.

How SEO Has Helped Influencers and Content Marketers

Every brand, irrespective of the industry, benefits from organic optimisation. Brands have always thrived with SEO and that still holds true for content marketers and influencers who are striving to make their identity more visible among their audience.

Here’s how SEO has helped influencers and content marketers:

Reaching Out to a Niche Audience has Become Easier

Niche services and products require a niche audience. You cannot always reach out to the right target group through your usual means of marketing. But what cannot be accomplished by most other marketing means can be achieved through organic marketing. Many content creators and influencer marketers manoeuvre their content through SEO that can reach the right people without requiring a grand budget.

Page Authority Makes Brand Seem More Trustworthy

There are millions of brands and websites offering the same information every single day. As an influencer or content marketer, your content may be unique but not for long. While imitation is the greatest form of flattery, it doesn’t take long for an imitator to get better than you at what you do. SEO as a part of the marketing strategy allows marketers the opportunity to have page authority that automatically lets your audience hail you as trustworthy and someone offering something of value.

Quantifiable Results Help Brands Get Better

Irrespective of whether SEO is your primary source of marketing as an influencer or content marketer, organic marketing can still better you as a brand without taking much in return. You don’t shell out a fortune like you would on other means of marketing and can still find out how you fare as a brand in search results. Through the quantifiable results you acquire every month, you can work on making your organic visibility and reach better among your audience.

While marketers have expanded their horizons beyond search engines, we cannot ignore the fact that a majority of the audience still relies on search engines over most other platforms. In short, even with other marketing sources available, SEO will still be a vital part of marketing strategies for decades to come. And with influencers and content creators still on the rise, it wouldn’t be surprising to see more of them lean toward SEO to market their content before their audience.

Audi India introduces A4 Premium to celebrate a successful 2021

Mumbai, December 06, 2021: Audi, the German luxury car manufacturer, today announced a new variant of the Audi A4 – the Audi A4 Premium to celebrate a successful 2021. The Audi A4, in its fifth generation, boasts a new design and a powerful 2.0-litre petrol engine that generates 140 kW (190 hp) of power and 320 Nm of torque.

The Audi A4 Premium is an addition to the existing line up – including the A4 Premium Plus and A4 Technology variants. The Audi A4 Premium is priced at INR 39,99,000 Ex-showroom.

Commenting on the introduction, Mr. Balbir Singh Dhillon, Head of Audi India, said, “The Audi A4 since its launch in January has garnered great response – this is a car that has historically been a volume seller for the brand. Today, we are happy to introduce a new variant – the Audi A4 Premium to mark the success of our brand in 2021. This is a time to celebrate and we couldn’t be happier that we are able to give our customers a choice of three trim levels to choose from. I am confident this will bring in more customers to the ever-growing Audi family.”

The Audi A4 Premium with its multi-dimensional design is perfect for both everyday driving and a thrilling, fun drive. Built for comfort, safety, and practicality, the car is equipped with multiple state-of-the-art features that make it a combination of power, technology, and efficiency.

The equipment list on the Audi A4 Premium includes:

• LED Headlights with signature Daytime running lights
• LED Rear Combination Lights
• Glass sunroof
• Audi Sound system
• Audi Smartphone Interface
• Audi Phone Box light with Wireless Charging
• Parking Aid Plus & Rear view camera
• Audi Drive select
• Single Zone Deluxe Automatic Air Conditioning
• 25.65 cm Central MMI Touch Screen
• Driver information system with colordisplay
• Ambient Lighting – Single Color
• 6 Airbags
• Electrically adjustable front seats
• Inlays in Aluminum Ellipse
• Electrically Adjustable, Auto Folding & Heated Exterior Mirrors with Anti-Glare
• Leather/Leatherette upholstery
• 4-way lumbar support for the front seats
• Frameless Interior mirrors with automatic anti-glare action
• Cruise control with speed limiter

The Audi A4 is now on offer in three trims: Premium, Premium Plus and Technology, and customers can choose from five exterior colours and two interior colours.

Mohamed Sekkina Appointed as General Manager for Talabat Mart Egypt

Cairo, Egypt December 6th, 2021 – talabat, the region’s leading technology platform in online food and grocery delivery, has announced the appointment of Mohamed Sekkina, as the new General Manager of talabat Mart in Egypt.

Sekkina has a proven track record of experience that enabled him to lead the launch of talabat Mart in Egypt and Oman in 2020 and head its business operations in the UAE before becoming interim Country Manager for the past 5-6 months, which saw talabat Mart’s sales increase in the United Arab Emirates by more than 55%.

Sekkina’s strategy in his new role is pillared in providing an unparalleled grocery delivery experience, supporting the geographic expansion plans and enhancing dark stores to better meet the demand of new and existing customers.

Commenting on his appointment as General Manager of talabat Mart Egypt, Sekkina stated: “It gives me great pleasure to join talabat Egypt’s team, and play a role in further advancing the team’s success in the Egyptian market. Not only will we shape the future of quick commerce in Egypt, but we started it back in March 2020. We introduced 20 min grocery delivery to one of the busiest countries in the world.”

Sekkina added that, “Our overarching strategy is to develop talabat Mart’s service to provide consumers with a seamless experience. Attaining this goal is highly facilitated by our innovative technologies that enable our dark stores to unprecedentedly meet market needs. We are working on unifying our seamless customer experience across Egypt and particularly focus on underserved areas because we believe that all Egyptian consumers should have access to high-quality services. We are also committed to supporting local suppliers and contributing to their business growth – we aim for talabat Mart to become an incubator and supporter for all local businesses.”

He also pointed out that talabat Mart currently has an assortment of about 5,000 products, and the company seeks to increase the number to approx. 8000 products in the coming period, especially under the fresh produce category. Sekkina elaborated that the process of selecting products by pickers inside the dark store does not exceed two minutes, in addition to the selection accuracy standing at 99.9%, meaning that possibilities of receiving missing or wrong items are highly minimized.

Talabat Mart is currently operational in the following areas: Alexandria, Mansoura, Tanta and Cairo (Hadayek Al-Ahram, Helwan, 6 October, Ibrahimia, El Tagamoa, Giza, Hejaz, Rehab, Al-Shorouk, Sheikh Zayed, Obour, Maadi, Mokattam, Hadayek El-Kobba, Sidi Beshr, Shubra, Ain Shams, Nasr City, Madinaty, El Haram, Heliopolis and Downtown Cairo). In terms of expansion, talabat Mart will be launching its operations in Ismailia, Port Said, and Zagazig in the coming few months and is working on doubling the number of dark stores by next year, which are currently more than 30 stores that operate 24/7.

Gifting Boxes by Fabindia

As the lights of hope and festivities begin to glimmer, and the waft of delicacies engulf the home, as we are once again surrounded by loved ones, and festivals that won’t be spent alone – Fabindia brings forth the perfect gift boxes for near and dear ones showcasing a phenomenal plethora of tableware and decor options!

Celebrating traditions, appreciating our heritage, honouring our artisans and enjoying our designs that make everyday lives beautiful, this year we await sharing these missed feelings of camaraderie with extra special tokens of appreciation.

Gift your parents a pooja thali for their morning prayers, or friends t-light holders and diya sets to illuminate their homes during the season. Purchase mug sets for you and your significant other to complement one another during conversations and steaming cups of coffee. Bring home the aroma of divinity with Fabindia’s dhunas, candles and diffusers for lingering scents and a positive-calm ambience. Play the perfect hostess with an elegant range of platters, tapas plates, glasses, server and cheese knife sets or gift your grandparents tastefully curated tea sets to make their evenings more special.

Handmade by the brand’s skilled artisans, Fabindia’s gifting range is embedded in its craft-based core values and impeccable quality. Suitable for festive gifting all year round, the products make for great wedding gifts as well.
Gift a box of warmth to those adding meaning to your life, this festive season, Fabindia has you covered with its wide range of options to choose from!

ABOUT FABINDIA

Fabindia was founded by John Bissell as a home furnishing company in the year 1960. 16 years later, the brand saw its first retail store in Greater Kailash- New Delhi. Bringing forth indigenous
craftsmanship with contemporary designs, Fabindia carries a 61-year legacy, spanning 324 stores across the country and 12 international outlets.

An amalgamation of aesthetics and affordability, the brand is a celebration of India and its aesthetics, posing as the country’s largest private platform for products made from traditional techniques, skills and hand-based processes.

Fabindia links over 55,000 craft-based rural producers to urban markets, creating employment for artisans while preserving the country’s traditional handicrafts. Staying relevant to the times, Fabindia is committed to serving its customers better through changing needs.

Their product range extends from a large variety of apparel for men, women, and children to home furnishings, furniture, gifts, jewellery, organic food, and personal care products.

Brick Award : Announcement of Nominees

Vienna/ Bengaluru December 6, 2021 – A record number of 789 projects from 53 countries has been submitted to the Brick Award 22. The 10th Brick Award has had the highest number of entries in its history, demonstrating the internationality of this architecture prize. The selection for the 50 shortlisted projects in the five categories took place in summer.

Five categories are assigned to the Brick Award, within each of them a category price will be awarded, next to the overall winner. The winning projects in those five categories “Feeling at home”, “Living together”, “Sharing public spaces”, “Working together” and “Building outside the box” as well as the overall winner of the Award will be announced at the official Brick Award ceremony in Vienna, June 2022.

For the Brick Award 22 we observed a strong European focus, 34 of the 50 shortlisted projects having been submitted by European architects, 12 coming from Asian bureaus and 4 Latin American nominations.

“The development of recent years continues, the focus remains on resource-efficient construction. This concerns both highly innovative structures as well as those built in the traditional way with local materials and craft techniques. Re-use is just as present as the imaginative use of bricks. This almost playful approach leads to concise , memorable designs. The weighting of the different categories is almost balanced, showing that brick is represented in all building typological areas.” explains Heimo Scheuch, CEO of Wienerberger AG.

More in detail, the shortlisted projects are allocated to the following categories:

› Feeling at home: 8 projects

› Living together: 12 projects

› Sharing public spaces: 13 projects

› Working together: 8 projects

› Building outside the box: 9 projects

All 50 nominees can already be found on the Brick Award website: https://www.brickaward.com/

Five international renowned architects made up the jury of the Brick Award: Ingrid van der Heijden/Netherlands, architect and founding partner of Civic Architects , Jesper Gottlieb/Denmark, architect and founding partner of Gottfried Paludan Architects, Tina Gregorič/Slovenia, architect and founding partner of Dekleva Gregorič Architects, Wilfried Kuehn/Germany, architect and founding partner of Kuehn Malvezzi, Brigitte Shim/Canada, architect and founding partner of Shim-Sutcliffe Architects in Toronto.

All selected projects will be published in the Brick 22 book in summer 2022.

More information on the Brick Award can be found on https://www.brickaward.com/

All selected projects will be published in the Brick 22 book in summer 2022.

More information on the Brick Award can be found on https://www.brickaward.com/

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ROSATOM’s executives discussed the role of energy technologies in combating climate change at the Global Impact Conference 2021

Moscow, 6th December 2021– On December 1, 2021 ROSATOM Director General Alexey Likhachev, ROSATOM Deputy Director General for HR Tatyana Terentyeva, and other representatives of the state corporation and its organizations took part in the Global Impact Conference 2021. The event was held with the support of ROSATOM, Euronews, Europe’s leading news channel, UN Global Compact, and VK as a digital partner.

More than 50 experts from 30 countries took part in GIC 2021, including government officials, international organizations, corporations, NGOs, development institutions and local expert communities.

The main theme of GIC 2021 was the importance of trust and partnership in response to today’s challenges. Conference participants shared their proactive approach to dealing with the world’s most pressing challenges, including: “Business strategies to conserve the planet’s biodiversity and fight global warming”, “Integrating employees of different ages and with different values in response to the workforce crisis”, “Development of an accessible urban environment and digitalization of agriculture”, ”Designing cities of the future and sustainable transport infrastructure”, “Sustainable practices in human resource management by leading companies”, “Adaptive cities of the future”, “Clean energy and equal access to electricity”, “Building diverse and inclusive organizations”.

The UN Climate Change Conference in Glasgow showed that during COVID-19 and environmental crisis, leadership and readiness to solve problems become especially evident. But the real progress is possible only when each of us becomes a leader, as shown by the experts of the conference. The right combination of ambitions and skills is able to change the world,” – said the Director General of ROSATOM.

Оne of the major themes of Global Impact Conference was the role of youth in sustainable transformation of the world. “Despite their tender age, these days young people are vigorous, ever-ready to take responsibility and actively search for solutions to global challenges. We hear the voices of young people and understand their needs. It means that we are open to a dialogue and eager to work together on our global strategy and to deliver a joint impact on the future. Therefore, I believe, it would be a sound and timely resolution of this conference to establish an international youth advisory council Impact Team 2050,– said Alexey Likhachev. – I am convinced that our global partnership with the younger generation will become a driving force of positive change around the world!”

Impact Team 2050 will introduce their youth vision for the future of the green agenda, promote and foster youth-driven sustainable solutions from around the globe and prepare recommendations to make the labor market better focused on the youth demands. The First Impact Team 2050 Meeting will be held in Sochi in 2022.

We are excited to invite young people to become a part of the Impact Team 2050 on https://team.rosatomimpact.com/ before 1 March 2022.

The First Russian-Italian Forum for Sustainable Development took part as a side event at GIC 2021 to discuss topics of global climate agenda such as energy transition, international trade, etc. Together with Russian and Italian Ambassadors, experts from two countries and young visionaries presented their views on priority areas for cooperation.