Mumbai, 25 September 2025 — Ethnix by Raymond, the ethnic wear arm of the iconic Raymond Group, is set to unveil its flagship store at Viviana Mall, Thane bringing its century-old legacy full circle to the city where it all began.
With over 100 years of heritage in premium menswear, Raymond has long been a trusted name in Indian fashion. Ethnix carries this legacy forward with 100+ exclusive business outlets that have Indian and Indo-western ensembles that celebrate craftsmanship, culture, and continuity. From regal sherwanis and classic bandhgalas to versatile kurtas and festive bundis, Ethnix offers a complete wardrobe for every occasion-Weddings, festivities, poojas, and more.
“From my grandfather’s time to today, Raymond has been a part of every milestone in our lives. Ethnix is a tribute to that legacy modern heirlooms crafted for today’s discerning families,” said S.L. Pokharna, President Corporate Commercial & Logistics, Raymond Group.
Designed to dress not just the groom but his entire entourage, fathers, brothers, cousins. Ethnix by Raymond understands generational style and evolving preferences. With a presence in over 70 cities across India, the brand’s ready-to-wear offerings blend tradition with accessibility, ensuring every man finds his perfect fit.
“Ethnix by Raymond is redefining ethnic wear with premium ready-to-wear collections that are now available across the country. We’re proud to bring this experience to more cities and more families,” said Amit Agrawal, Group CFO, Raymond Group.
To mark the launch, Ethnix will host a special event at Viviana Mall featuring acclaimed actor Amit Sadh, who will be joining the celebrations and unveiling the new store.
“Ethnix by Raymond is a cultural statement. With this launch, we’re inviting every man to experience the pride of wearing heritage,” said Vipul Mathur, Chief Business Officer, Raymond Group.
From Thane’s textile roots to the wardrobes of modern India, Ethnix by Raymond continues to be the end-to-end face of men’s ethnic fashion where every thread tells a story, and every outfit becomes a memory.
To mark the launch, Ethnix by Raymond will host a special event at Viviana Mall featuring acclaimed actor Amit Sadh, who will be joining the celebrations and unveiling the new store.
From Thane’s textile roots to the wardrobes of modern India, Ethnix by Raymond continues to be the end-to-end face of men’s ethnic fashion,where every thread tells a story, and every outfit becomes a memory.
