Kraftshala Unveils Postgraduate Program to Shape New-Age Sales and Marketing Leaders
New Delhi, May 06th, 2025: Kraftshala, the edtech with the best placement rate in India, has launched its flagship Post Graduate Program (PGP) in Sales, Marketing and Business Leadership, following the success of its pilot batches. Designed to offer a deep, practical grounding in revenue-generating roles, the program has already delivered an average CTC of ₹10.3L, with the highest package reaching ₹17.5L. These outcomes translate to a 4-5X ROI, far outpacing the 1X ROI typically associated with traditional MBA programs.
The PGP is purpose-built for individuals, both freshers and professionals looking to transition into high-impact business roles across B2B, FMCG, and D2C sectors. The program focuses on training students for these roles through real on-ground projects on each of the verticals. Recruiters prefer this talent because they are ready to hit the ground running from day 1. Some of the companies that have onboarded Kraftshala’s PGP graduates from its pilot batches include Nestlé, Piramal, Browserstack, Tranzact, and IPV Ventures, among others.
Speaking about this, Varun Satia, Founder & CEO, Kraftshala, said, “The PGP program is built for folks who want to build their careers focused in sales and marketing roles. There is a huge demand for talent which is specifically skilled in sales, persuasion, and marketing, both from legacy recruiters as well as new age companies. Most MBA colleges stop at theory, but our program is specifically ensuring that students go into the trenches and do the work. E.g. If someone has to be ready for FMCG sales, they will not only study about distribution structures and strategy, but actually go and deliver revenue for a local region mapped to a distributor and experience the actual rigour, rejections, and problem solving which FMCG Sales requires. And because students learn by doing real work, when companies hire them, they are not betting on potential, but getting people who have already done the job.”
What sets Kraftshala’s program apart is its strong, project-driven learning model. Over the course of seven months, learners complete seven real-world projects, ranging from street selling and territory management to B2B pipeline creation, ad optimization, landing page design, and branded content development. The immersive structure ensures that every graduate is job-ready from day one, with roles ranging from Sales Development Representative and Category Manager to Area Sales Executive and Inbound / Outbound marketers.
The curriculum, designed with direct input from industry experts, covers a comprehensive stack of topics including Business Fundamentals, Core Sales and Persuasion, B2B Sales, Category Management, E-commerce and Content Marketing, and Performance Marketing. And by staying online-first, Kraftshala has successfully made the program accessible to a broader and more diverse learner base ensuring access to experts from across the country for giving them day-to-day coaching and discussions.
Recruiter feedback from the pilot batches reflects a strong preference for this skills-first approach. Many have consciously moved beyond legacy filters like college pedigree or academic scores, hiring talent purely based on demonstrated ability.
Kraftshala’s success with this program is another milestone in its broader mission to deliver job-ready education with measurable impact. With this launch, the company doubled down on creating alternative, high-outcome pathways into India’s most competitive sales and marketing roles, through a program which delivers outcomes better than 99% of MBA colleges.
