Archive: May 3, 2023

SMAAASH appoints Avanish Agarwal as Consulting CMO to drive growth agenda and brand strategy

SMAAASH appoints Avanish Agarwal as Consulting CMO to drive growth agenda and brand strategy

Mumbai, 3rd May 2023: Smaaash (Fun Gateway Arena Pvt. Ltd), the leading sports and entertainment company, has announced the appointment of Avanish Agarwal as its Consulting Chief Marketing Officer (CMO). With over 12 years of experience in the food-tech industry and a background in F&B, Avanish brings a wealth of knowledge and expertise to his new role.

Avanish’s last stint was at Nisa Experience- EKAA and KMC*, where he headed the marketing function. He was instrumental in Ekaa, one of the restaurants under Nisa Experience, getting listed in Asia’s 50 Best Restaurants recently. Before that, he worked at Eazydiner and Dineout, where he led growth and strategy from a B2B perspective. Agarwal formerly headed the marketing for Smaaash and has now rejoined as a consultant CMO.

In his new role, Avanish will be responsible for driving Smaaash’s growth agenda, marketing and brand strategy, P&L delivery, new category development, digital marketing, innovation strategy, and team management and leadership. He will be working closely with the senior management team to take the brand to the next level and capitalize on emerging opportunities in the sports and entertainment industry.

On his appointment, Avanish said, “I am excited to join Smaaash and be part of a dynamic and innovative team. Smaaash is a brand that is synonymous with fun and entertainment, and I am looking forward to working with the team to take the brand to the next level. My primary focus will be on driving growth, developing innovative marketing strategies, and creating a strong brand positioning in the market. I am excited to be part of this journey and contribute to the success of the company.”

Denave Wins Gold for Integrated Demand Generation Campaign at ACEF

Noida, India, May 03, 2023: Denave, a global sales enablement company has been awarded the ‘Gold’ at the 12th ACEF Global Customer Engagement Awards for its integrated demand generation campaign. This award recognizes Denave’s success in creating effective, hyper-personalized campaigns while focusing on building a solid foundation and accelerating results.

By celebrating the most creative and impactful marketing campaigns, ACEF aims to recognize the top visionary communicators in the industry. Denave’s win validates the effectiveness of its innovative marketing campaigns delivered through multiple digital platforms that have aided the company in acquiring net new logos, month-on-month.

Commenting on this recognition, Shubhra Sinha, VP – Marketing & Communications, said, “We are honoured to be recognized and appreciated by industry stalwarts. This recognition encourages us to push the envelope further and create more high-impact demand generation campaigns, that generate unfulfilled business opportunities and realise unseen benefits.”

She further added, “In today’s mercurial world that is heavily influenced by technology and digitalization, Denave has been successful in reinventing the wheel and connecting the dots at all stages of the marketing to sales journey, helping clients maximize ROI with our proven sales enablement solutions.”

With a focus on innovation and excellence, the company will continue to create growth engines and build expertise in areas that matter to its clients globally.

Simpl and CIIE.CO to host start-up networking event D2C Unlocked in Ahmedabad on May 4th

Simpl and CIIE.CO to host start-up networking event D2C Unlocked in Ahmedabad on May 4thAhmedabad, May 3rd, 2023: Simpl, India’s foremost Merchant-focused checkout network, today announced the 9th edition of its much-awaited community-based start-up founders meet, D2C Unlocked in Ahmedabad in collaboration with CIIE.CO, the early stage innovation continuum built at IIM Ahmedabad. To be held on May 4th, the founders of D2C brands will get an opportunity to interact with fellow industry members and experts during the networking event and attend a panel discussion on “Customer Acquisition and Market Research Strategies”.

Following the success of the previous 8 events organised across the country, the D2C Unlocked event will debut in Gujarat. It will witness the confluence of founders including Sulay Lavsi, Co-founder of fast growing innerwear brand, Bummer; Shaili Sakhpara, Founder of online jewellery retailer Mortantra and Siddhartha Nangia, Co-Founder of sampling products provider Smytten among others where they will discuss the evolving trends and challenges surrounding Customer Acquisition and Market Research Strategies. This will be followed by a networking session, product showcase and giveaways from participating brands.

Commenting on the company initiative, Nitya Sharma, Co-founder and CEO of Simpl said, “Our community-based startup founders meet D2C Unlocked aims to bring together founders from diverse sectors together, encouraging knowledge sharing and collaboration on key business aspects to help them learn, share, and collaborate together. From ideation to execution and beyond, founders can look forward to gaining actionable knowledge and building meaningful connections with their peers. As Gujarat is fast emerging as a fertile ground for D2C brands, it is witnessing a rise of companies solving customers’ niche pain points and our objective with such efforts is to empower them to fulfil the evolving needs of their customers. CIIE.CO, being one of pioneers in the early-stage startup support in the country, becomes a natural ally in this initiative and we are hopeful of contributing positively to the D2C ecosystem in Gujarat”.

The event will also witness the confluence of founders of D2C companies such as Nutrabox, Nuutjob, Braavoking, Rasoi Shop, The Simply Salad and Deodap, R for Rabbit, Rose and Rabbit, Frendy, protouch, Nuutjob. This edition fosters event partnerships with like-minded visionaries such as CIIE.CO, Cognoscent Ventures, eChai Ventures and Shuru-up, Women Social Ahmedabad, GVFL with the aim to create a robust ecosystem for entrepreneurship driven by innovation, empowering the Indian D2C community to thrive and succeed.

This initiative is a part of Simpl’s community building efforts to engage like-minded entrepreneurs and grow the D2C ecosystem by providing the right mentorship and highlighting the opportunities to grow. The D2C Unlocked initiative forms a part of Simpl’s community of direct-to-consumer companies known as D2C Simplified which offers multiple properties in the form of Simpl Series, which imparts best business practices, including webinars, multi-city meetups and many more for the all-round development of D2C companies.

Gulf changes the game this IPL via Gulf Fan Academy

Mumbai/New Delhi, May 03, 2023: Gulf Oil India announced the launch of Gulf Fan Academy, an interactive gaming platform that will host various interesting engagements and gratify cricketing enthusiasts. The platform is now live on MyJio app. It will offer online cricket games for IPL fans with exciting challenges and daily rewards during the 2023 season.

The user-friendly all-in-one IPL informative platform will feature cricket based games such as batting and fielding challenges, trivia questions, unscrambling the words, and word search where users can earn reward points for each correct answer. Players can also earn extra points by purchasing Gulf products and validating the same by entering the code on the product pack. The users’ position on the daily, weekly, and season leaderboard will determine the reward out of 20,000 gratifications being done. The gratifications include free internet data, food delivery vouchers, signed merchandise, match tickets, and a chance to play alongside their cricket idols. The game also enables the user to share their position on the leaderboard with their friends and family through social media platforms.

Commenting on the launch, Mr. Ravi Chawla, MD & CEO, Gulf Oil Lubricants India Ltd., said, “We are excited to launch the Gulf Fan Academy for all the cricket lovers across the country. IPL is the biggest cricketing extravaganza in India. Instead of just plain visibility for the brand, we believe the Gulf Fan Academy will add a fun element and help us engage with our customers, mechanics, and retailers during this cricket season. Through Gulf Fan Academy, the winners will get an exciting money-can’t-buy experience, playing a game of cricket under the mentorship of Indian cricketing legends like Mahendra Singh Dhoni, Hardik Pandya, Smriti Mandhana, and CSK players”.

Rammohan Sundaram, President, Integrated Media, DDB Mudra Group commented, “Gulf Fan Academy is creating an unparalleled experience for cricket fans by leveraging social integration, gamification, and advertising on live feeds in this first-of-its-kind integrated marketing effort. The unique experience will give fans the opportunity to participate in games, win match tickets, mentorship by the Chennai Super Kings’ players, and all 3 brand ambassadors of Gulf.”

The Gulf team has created multiple video assets with its brand ambassadors – MS Dhoni, Hardik Pandya, Smriti Mandhana and the Chennai Super Kings team. These will be used to promote and drive the Gulf Fan Academy across media platforms like Jio Cinema, Jio Ads Network, and social media platforms like Facebook, Instagram, YouTube etc.

Gulf Fan Academy is an initiative by Gulf Oil India to connect with its customers and offer them a unique gaming experience. The game is an extension of Gulf’s association with cricket and provides a platform for cricket enthusiasts to showcase their skills and passion.

Golf Federation of India has organised GFI Golf Tour and Plantation Drive’23

Gurugram: On the occasion of World Earth Day, Golf Federation of India has organised GFI Golf Tour and Plantation Drive’23 starting from 4th March ’23 to 29th April’23. During this event several tournaments have been organised in various Golf Courses throughout India in which hundreds of Golfers from India and abroad participated enthusiastically. In each of the tournament, every Golfer planted a tree to contribute towards a pollution free environment. Golf Federation of India has resolved to plant one lakh trees in 2023.

The GFI Golf tour and Plantation Drive has received overwhelming response from all over the Country.

The Grand Finale of GFI Golf Tour and Plantation Drive held at ITC Grand Bharat Golf Course, Gurgaon. In the culmination ceremony the winners of all the tournaments were awarded as part of this Golf Tour for GFI Golf Tour Trophy.

The Grand Finale graced by presence of following dignitaries;

Sh. Dushyant Chautala ji, Hon’ble Deputy Chief Minister, Haryana;

Sh. Faggan Singh Kulaste ji, Hon’ble Minister of state for Steel and Rural Development, Government of India;

Excellency Sh. Vetsop Namgyel, Ambassador of Bhutan, Sh. Jaxay Shah ji, Chairman, Quality Council of India and Brand Ambassador, GFI Golf Tour and Plantation Drive 2023

Sh. Aryavir Ji, Founder and general secretary of Golf federation of India along with participants and guests from UK, USA, Bhutan , Nepal, Sri Lanka, Korea, Japan and UAE;

Sh. Aryavir Ji, Founder and general secretary of Golf federation of India said, “We are thrilled to have organized this successful golf event, which was not only focused on the sport but also on sustainability and environment. Golf is a sport that places a great emphasis on maintaining the environment, and we are committed to continuing this tradition. We will strive to ensure the sustainability of our tree plantation drive and make it our primary goal. We extend our heartfelt gratitude to all participants from eight different countries who made this event a grand success. We look forward to organizing more such events in the future.”

Conceptualized in 2021 by Mr. Aryavir, Golf Federation of India carries in its fold the vision to extensively provide the training grounds and facilities in the field of Golf in India. Golf Federation of India organizes a tree plantation drive along with all the Golf Tournaments to contribute towards a greener planet.

Along with Golf and Tree Plantation Drive, Golf Federation of India has added one more initiative in the Grand Finale of GFI Golf Tour i.e. strengthening the “Make in India” movement of Government of India. Golf Federation of India has given the opportunities to all those companies under ‘Make in India’ scheme to showcase their Brands at the Grand Finale without paying any sponsorship charges.

Overall, the Grand Finale of GFI Golf Tour and Plantation Drive 2023 was a spectacular convergence of Sport, Environment, Business and Camaraderie.

Traya provides #HopeForHair with its first-ever TVC featuring Raj Kumar Rao

Mumbai, May 03, 2023: One of the growing concerns amongst youngsters today is hair fall. Although they have tried multiple products like shampoos, oil, serums, etc. the outcome has been unsatisfactory. This absence of any trusted hair loss solution in the market leads to a loss of hope for hair regrowth. To give hope to these individuals, Traya, India’s first-ever hair fall solutions brand that is committed to solving hair fall internally, unveiled a new campaign ‘#HopeForHair’, focused on building awareness amongst people that they should aim at achieving their larger goals in life, leaving their hair fall issues for Traya to solve.

Traya launched its first-ever TVC featuring Raj Kumar Rao to kick-start the campaign. This TVC is the first part of the campaign that focuses on marriage rejections due to hair fall or receding hairline.

The TVC starts with a joyful introduction of two families, where the matchmaker is introducing the groom to the bride’s parents. The excited bride is observing the groom from a distance along with her brother, actor Raj Kumar Rao when she suddenly witnesses the groom’s receding hairline and looks down with disappointment. Offering a helping hand, Rao diverts the bride’s attention towards Traya’s doctor-backed treatment for hair fall. Looking at the assurance offered by the brand with a 93% success rate, the bride begins to feel more hopeful. Subtly, Raj Kumar Rao indicates to the bride that she needs to focus on the inner qualities of the groom and leave the receding hairline for Traya. The blushing bride agrees to take this marriage forward with #HopeForHair.

Speaking on the new campaign, Saloni Anand, Co-founder, Traya said, “Currently, the market for hair fall products is saturated yet there is no sure-shot solution that customers are confident of, that works. A lot of our customers come to us after trying every product in the market and every home remedy they could find. They consider hair regrowth hopeless. Through this campaign, we want to give hope to more such people who are fighting hair fall. Setting our ad in the context of a marriage proposal, we remind them that all they need to worry about is compatibility and happiness, while Traya’s doctor-backed treatments will take care of their hair. The TVC is just the first part of the campaign, this will be supported by a lot of digital initiatives, channel tie-ups, partnerships and collaborations. We hope this bold move will help boost the confidence of millions of individuals facing hair fall issues.”

With an emotive playout and a powerful storyline, the Traya TVC is set to build awareness amongst the target audience. The brand TVC will be released in Hindi across digital platforms like Facebook, Youtube, and Instagram. The film will also be released on OTT platforms and has already gone live on television pan India. Later, it will be amplified across various digital media and the brand’s web page in Hindi & English.

Watch the new TVC for Traya with Raj Kumar Rao on the link below:

YouTube Link: https://www.youtube.com/watch?v=NlqE9I5S-lE

Something to RapperBot about: a Mirai-based worm targets IoT devices via “intelligent brute forcing”

Something to RapperBot about: a Mirai-based worm targets IoT devices via “intelligent brute forcing”

Cybercriminals continuously develop their skills and tools, looking for new ways to compromise individuals and companies. Kaspersky has explored uncommon infection methods used by attackers in its recent Securelist blogpost. Alongside other discoveries, it features RapperBot, a Mirai-based worm that infects IoT devices with the ultimate goal of launching DDoS attacks against non-HTTP targets. Other methods mentioned in the blogpost includes an information stealer Rhadamanthys, and CUEMiner, based on open-source malware presumably distributed through BitTorrent and One Drive.

The RapperBot was first observed in June 2022, when it was used to target Secure Shell protocol (SSH), considered to be a secure way to communicate files since it uses encrypted communication – comparing to Telnet services that transfers data in a form of a plain text. However, the latest version of RapperBot removed SSH functionality and now focuses exclusively on Telnet and with quite some success. In Q4 2022, RapperBot infection attempts reached 112,000 users from more than 2,000 unique IP addresses.

What sets RapperBot apart from other worms is its “intelligent” way of brute forcing: it checks the prompt and based on the prompt selects the appropriate credentials. This method speeds up the brute forcing process significantly as it doesn’t have to go over a huge list of credentials. In December 2022, the Top-3 countries with the highest number of devices infected by RapperBot were Taiwan, South Korea, and the United States.

Another new malware family described in the Kaspersky’s blogpost is a CUEMiner, based on an open-source malware that first appeared on Github in 2021. The latest version was discovered in October 2022, and includes a miner itself and a so-called “watcher”. This program monitors a system while a heavy process, such as a videogame, is launched on a computer of a victim.

During the investigation of CUEMiner, Kaspersky noticed two methods of spreading the malware. The first is via trojanized cracked software downloaded via BitTorrent. The other method is via trojanized cracked software that is downloaded from OneDrive sharing networks. Since there are no direct links available at the time of publication, it remains unclear how victims are lured into downloading these cracked packages. Nevertheless, many crack sites these days do not immediately provide downloads. Instead they point to Discord server channels for further discussion. This suggests some form of human interaction and social engineering.

Such “open source” malware is very popular among amateur or unskilled cybercriminals since it allows them to conduct massive campaigns – CUEMiner victims are currently found all over the world, some within enterprise networks. The largest number of victims within KSN telemetry have been in Brazil, India, and Turkey.

Finally, the Kaspersky blogpost provides new information on Rhadamanthys, an information stealer that uses Google Advertising as a means of distributing and delivering malware. It was already featured on Securelist in March 2023, but since then, it has been uncovered that Rhadamanthys has a strong connection to Hidden Bee miner, aimed directly at cryptocurrency mining. Both samples use images to hide the payload inside and have similar shellcodes for bootstrapping. Additionally, both use “in-memory virtual file systems” and utilize Lua language to load plugins and modules.

“Open-source malware, code reuse and rebranding are widely used by cybercriminals. It means that even less skilled attackers can now perform large-scale campaigns and target victims around the globe. Moreover, malvertising is becoming a hot trend as it is already highly demanded among malware groups. To avoid such attacks and protect your company from being compromised, it’s important to be aware of what is going on in cybersecurity, and use the latest protection tools available,” comments Jornt van der Wiel, senior security researcher, GReAT at Kaspersky.

Mr. Chris Connell, Manager Director APAC, Kaspersky said “Advancements in technology have made our lives easier, but they have also given rise to sophisticated cybercrime syndicates. Cybercriminals continuously develop their skills and tools, looking for new ways to exploit vulnerabilities in individuals and businesses. From phishing scams to malware attacks, cybercriminals use a range of tactics to gain unauthorized access to systems, steal data, and cause disruption. The increasing use of cloud-based services and the Internet of Things (IoT) has also created new attack vectors that cybercriminals can exploit. Individuals and companies must stay vigilant and take a proactive approach to cybersecurity to protect themselves from these evolving threats. Implementing strong security measures and providing cybersecurity awareness training can go a long way in mitigating the risk of cyber attacks. Our solutions, like Kaspersky Endpoint Detection and Response Expert and Kaspersky Managed Detection and Response, help to identify and stop cyberattacks.”

Learn more about the new infection methods and techniques used by cybercriminals on Securelist.

To protect yourself and your business from ransomware attacks, consider following the rules proposed by Kaspersky:

Do not expose remote desktop services (such as RDP) to public networks unless absolutely necessary and always use strong passwords for them.

Promptly install available patches for commercial VPN solutions providing access for remote employees and acting as gateways in your network.

Focus your defense strategy on detecting lateral movements and data exfiltration to the Internet. Pay special attention to the outgoing traffic to detect cybercriminals’ connections.

Back up data regularly. Make sure you can quickly access it in an emergency when needed.

Use solutions like Kaspersky Endpoint Detection and Response Expert and Kaspersky Managed Detection and Response service which help to identify and stop the attack on early stages, before attackers reach their final goals.

Use the latest Threat Intelligence information to stay aware of actual TTPs used by threat actors. The Kaspersky Threat Intelligence Portal is a single point of access for Kaspersky’s TI, providing cyberattack data and insights gathered by our team for 25 years. To help businesses enable effective defenses in these turbulent times, Kaspersky has announced access to independent, continuously updated and globally sourced information on ongoing cyberattacks and threats, at no charge.

LinkedIn Top Companies 2023: Vitesco Technologies is one of the most attractive employers in India

LinkedIn Top Companies 2023: Vitesco Technologies is one of the most attractive employers in India

New Delhi, May 03, 2023: According to the social business network LinkedIn, Vitesco Technologies, a leading international developer and manufacturer of state-of-the-art powertrain technologies for sustainable mobility was awarded the LinkedIn Top Companies 2023 ranking – three times in its first go as a stand-alone company: in France, India and the United States. That means: The company with around 38,000 employees worldwide is one of the most attractive employers on each of the three continents on which it operates.

“We are proud of this award, which demonstrates our commitment to the professional development and personal growth of our employees,” explains Ingo Holstein, CHRO at Vitesco Technologies: “We want our company to be a place where every employee can find purpose at work, can feel safe to speak up, and can be confident that they are seen as the individuals they are.”

Every year, the LinkedIn Top Companies ranking recognizes companies that offer their employees the best career opportunities. Besides professional development, selection criteria for this ranking also include work-life balance, commitment to diversity and inclusion, and the ability to attract and retain top talent.

In India, the company employs a strong workforce of 1495 employees. Recognizing India as an important hub, the company is looking forward to increasing its employee base and are looking for employees with skills in different areas.

Vitesco Technologies offers a generous work life balance benefits with flexible work schedules to help employees achieve their professional goals. They offer different path offerings which allows employees to advance within or outside their field and improve their career trajectory. Its goal is to help each of its employees find success while cultivating new skills and strengthening current ones. It encourages collaborative engagement initiatives that help familiarizing the team members in other functional areas and countries to collaborate and gain new ways of thinking. The employees are also permitted to work remotely as long as it is compatible to their roles and responsibilities.

Suzlon secures second order for their 3 MW series turbines from Juniper Green Energy Private Limited of 69.3 MW

May 3, 2023: New Delhi, India: Suzlon Group, India’s largest renewable energy solutions provider, today announced the second order of the 3 MW product series for the development of a 69.3 MW wind power project for Juniper Green Energy Private Limited. Suzlon will install 22 wind turbine generators (WTGs) with a Hybrid Lattice Tubular (HLT) tower of their new product with a rated capacity of 3.15 MW each. The project is located at Surendra Nagar district in Gujarat and is expected to be commissioned in 2024.

This is the first major order for the company’s largest turbine rated 3.15 MW, S144-140m from the 3 MW series. As part of the agreement, Suzlon will supply the wind turbines (equipment supply) and execute the project including, erection and commissioning. Suzlon will also provide comprehensive operations and maintenance services post-commissioning.

JP Chalasani, CEO, Suzlon Group, said, “We are delighted to announce our first order with Juniper Green Energy Private Limited and our second order for the 3 MW series. Juniper Green Energy is a committed renewable energy player in India with a comprehensive solar footprint. This is their first wind energy project, and we are honoured that they have placed their trust in us for the same. The electricity from this project will serve the people of Gujarat, helping us deepen our contribution to the state. Suzlon is committed to serve our customers and the nation with our proven technology, extensive experience, and service excellence in India. We look forward to a continued partnership with Juniper Green Energy in their journey towards a greener India.”

Mr. Naresh Mansukhani, Chief Executive Officer, Juniper Green Energy Private Limited said: “At Juniper, we are committed to contribute significantly to India’s renewable energy journey. We are delighted to partner with the country’s leading renewable energy solutions provider, Suzlon for our first wind energy project. Suzlon is closely aligned to the ideology of Juniper Green Energy Private Limited of building a sustainable India through cost-effective, Made in India, renewable energy solutions. With over 800 MW of operational solar power capacity, we hope to embark on our wind energy journey with this project and look forward to creating many more landmark projects in the future. We would like to thank GUVNL for the trust they have placed in Juniper to power the lives of the people of Gujarat with sustainable renewable energy solutions.”

The Suzlon 3 MW Series

The largest renewable energy solutions provider in India, The Suzlon Group is proud to announce its 3 MW series of wind turbines. With the primary objective of increasing generation, reducing the cost of energy, and contributing to an Aatmanirbhar Bharat, this series marks a significant milestone for the company and the country’s wind energy sector.

Suzlon’s 3 MW turbines feature a 144-meter rotor diameter and are designed to unlock low wind sites and deliver improved energy yield suitable for all Indian wind regimes. With local content of up to 85-90% by its serial launch, this series proves Suzlon’s commitment to innovation and self-reliance.

The S144 wind turbine generator is one of the largest in India, extendable up to 3.15 MW, depending on site wind conditions, available at a hub height of 140 meters going up to 160 meters by its serial launch. At 160 meters hub height the S144 will also be India’s tallest wind turbine. Suzlon’s S144 fleet will deliver a remarkable 40-43% higher generation over Suzlon’s current model, the S120 – 2.1 MW wind turbine, showcasing its ability to optimize wind resources at higher altitudes and make low-wind sites viable.

Furthermore, the 3 MW turbine generators feature the time-tested Doubly Fed Induction Generator (DFIG) technology and the SB 70.5 carbon fibre blade engineered and developed by Suzlon. This world-class technology provides the capability to utilize thinner aerodynamic profiles, resulting in excellent performance in low-wind sites, and a significant increase in generation yield per unit of land.

As a leader in the renewable energy sector, Suzlon’s 3 MW series of wind turbines is a testament to the company’s dedication to delivering sustainable and cost-effective renewable energy solutions for the future. We are confident that the 3 MW – S144 technology will contribute significantly to the country’s renewable energy and net-zero targets.

Amaha launches first 3 mental health centres in Delhi NCR, Mumbai & Bengaluru

Amaha launches first 3 mental health centres in Delhi NCR, Mumbai & Bengaluru

India, 3.5.2023: Amaha (formerly known as InnerHour) was founded in 2016 by renowned psychiatrist and healthcare entrepreneur Dr Amit Malik, with a vision of making quality mental healthcare accessible to anyone who is dealing with a mental health difficulty. In 2019, social entrepreneur and global mental health ambassador Neha Kirpal joined him as Co-founder. In a country with already over 200 million people suffering from mental illness, the Covid pandemic brought additional mental health challenges into almost every home and workplace – creating a surge in addictions, psychosis, suicides, self harm, trauma and other mental health challenges.

Over the last seven years, Amaha has emerged as one of India’s largest and most reputed mental health organisations – offering clinical expertise, global best practices and technology-based support for quick and easy access to people in distress. Last year alone, Amaha’s team of 110 psychiatrists and psychologists delivered over 35,000 therapy and psychiatry sessions online in 15+ languages, to individuals across 300+ Indian cities – and also set up its first three in-person centres in Bengaluru, Delhi NCR and Mumbai. The Amaha digital app has touched over 4.5 million lives globally; with free self-care tools & programmes, educational content and assessments for early intervention. The organisation also provides access to an online support community of over 20,000 members.

In 2022, to further their commitment of serving individuals and families across their lifespan, Amaha acquired Delhi NCR-based renowned Child and Adolescent Mental Health organisation, Children First, that has supported over 12,000 families since its inception over a decade ago.

Amaha aims to create an umbrella organisation to provide integrated treatment & care across the lifespan, through a combination of its therapy sessions, psychiatric care, self-care tools & community support for individuals, families and workplaces. Amaha’s Emotional Well-being Programme for workplaces and colleges presently covers over 700,000 individuals across the country, and together with Children First they will be offering further clinical support and training for schools & colleges as well.

Amaha launches first 3 mental health centres in Delhi NCR, Mumbai & Bengaluru

Dr. Amit Malik, Founder and CEO, said, “In a country as large and underserved as India, I believe ensuring early access to high quality mental health services is critical for effective and lasting recovery – so people can truly feel better, get better, and stay better. At Amaha, our vision is to provide trusted mental healthcare in all our centres across India, as well as online from dawn to midnight – 365 days a year. Given India carries a third of the world’s mental health burden, Amaha is on a mission to build sustainable and scalable offerings of the highest quality.”