Archive: March 30, 2023

Now booking a meeting room is just a tap away

MUMBAI, 30, march 2023: As the co-working spaces’ popularity soars to new heights, so as the requests for booking the meeting rooms. To deal with this deluge and impending chaos, MyBranch, a leading office space solution provider in India, is launching MyBranch – SpaceOnDemand App which is designed to make meeting room bookings quick and hassle-free.

The app will help in streamlining the reservations, thereby saving the users from making manual checks on calls and enduring the painful wait to get the booking confirmed. The app reservation eliminates the need of reaching out to someone for booking, giving customers instant information on the room availability, thus helping them make better decisions.

Kushal Bhargava, Co-Founder, MyBranch, says the app will make it easier for their customers to book a meeting room. “We believe technology plays a huge role in offering office-space solutions. At MyBranch, our effort is to make things accessible and convenient for our customers. The customers will find the app extremely user-friendly, and it will make meeting room bookings completely hassle-free. The app will also provide users opportunities to avail exclusive offers. So now booking meeting rooms is literally in your hands,” Bhargava says.

Technology in Flex-Spaces

A co-working space is a convergence of varied companies at a common infrastructure that allows them to cut on costs besides offering convenience, flexibility and opportunities to network. Although not a new concept, co-working spaces have seen a spurt of growth worldwide, including India.

As per a study by Mordor Intelligence, the Indian Co-working Office Spaces Market is anticipated to register a CAGR of more than 7% from 2019-2028.  The report also witnessed a remarkable resurgence of the co-working space industry in the first half of 2022, driven by the increased demand for flexible office space. As per the report, demand for coworking spaces increased by a staggering 643% in H1 2022 compared to the same time five years ago. In the face of such an influx of demands, the importance of technology cannot be undermined in a co-working space.

The best way of using technology in such spaces is to find easy and secure access to them. The transition to smart technology not just boosts customer satisfaction but also the business sales. It makes the process frictionless and adds value to member experience. Besides, it makes it easy for the company to maintain data about who has access to what spaces, thus helping them to improve their space and make more informed decisions.

Incorporating all the goodness of smart-tech, MyBranch- SpaceOnDemand App is a one stop solution to ensure that your experience of booking a meeting room never becomes stressful again, One can get the application downloaded by using apple play store from an iOS and from Google Play Store for an android. Already an established player in the co-working space market, MyBranch has been providing solutions to different businesses, especially to the brands that are eyeing to explore and expand across India. With the launch of their app, MyBranch is on its way to stamp its presence across the lengths and breadths of India by providing suitable office spaces that just aren’t mere spaces, but much more.

Meetings rooms on fingertips

If long waits and making frequent inquiries on call for booking a meeting room is tiring you out, all you must do is to download the MyBranch- Space On Demand App.  By following a few simple steps, you will not only find a quick solution to your request but will also be left marveling at the whole process that is so user-friendly and transparent, that you will never bother to call to book a meeting room, again.

How can you discover Local Offers?

• Select the city from the drop-down menu.
• Fill in your requirements
• Select the time slot
• MyBranch – Space On Demand app will give you the availability of the Meeting Room as per your requirements.
• Book your seat and enjoy the productive Day

It is as easy as that

MyBranch – SpaceOnDemand app is a new solution that enables the flexibility of remote working coupled with the productivity of the office space. With MyBranch you will never have to wonder how to book your next meeting. A leader in offering solutions, it has workspaces in more than 70 cities in India. All you need to decide is where you want to hold your meeting!

CCRT organises a four days’ cultural festival titled ‘VIRASAT – Kamaladevi…

9th VIRASAT KAMALADEVI- A Cultural Festival to honour the memory of Kamaladevi Chattopadhyay from March 24th to 27th, 2023

Centre for Cultural Resources & Training (CCRT) organised a four days’ cultural festival titled ‘VIRASAT – Kamaladevi’ to honour the memory of Smt. Kamaladevi Chattopadhyay, Founder & First Chairperson of CCRT from March 24th to 27th, 2023 in CCRT Campus Dwarka, New Delhi.

According to Shri Rishi Vashist Director CCRT, “VIRASAT is a tribute to our founder Smt. Kamaladevi Chattopadhyay. She was an inspiration and CCRT carries forward her legacy through this festival. VIRASAT comes at an appropriate time which PM Modi calls as the ‘Amrit Kaal – a period when Vikas and Virasat should go hand in hand’. India’s voice is now more confident and assertive and this is reflected in the G20 and the leadership position the country is taking in global matters. Indian culture has the potential to benefit the global citizen today and the world can imbibe our deep and meaningful time-tested practices, ancient wisdom, music, dance, wellness practices or the spiritual side of culture. Amrit Kaal has set the tone for the cultural renaissance of India and VIRASAT is a step to reinforce the prowess of our heritage.”

Day 1 of VIRASAT Kamaladevi 2023 festival started with inauguration of Amrit Camp and a lamp lighting ceremony by Dr. Vinod Narayan Indurkar, Chairman CCRT and Shri Rishi Vashist, Director CCRT. In the evening a play ‘Pahatiya’ was staged which was about an unsung hero from India’s independence movement Gend Singh from the state of Chhattisgarh.

The Second Day, Saturday, March 25th, 2023, of VIRASAT Kamaladevi festival saw the declaration of CCRT’s DDR (Digital District Repository) brand ambassadors and their felicitation in a Facebook Live program. This was not just online, but was also offline at the Bharatmuni Natyagriha auditorium from 4pm to 6pm. The stars of the show were Maharashtra’s Dr Shivaji Mhaske, Andhra’s Somisetty Sarala, Haryana’s Prakash Sangwan who have written over hundred stories for Project DDR- celebrating unsung heroes, events, hidden treasures, living traditions- that have contributed in some way to India’s independence movement/ freedom struggle. Dr. Sandhya Purecha, Chairperson- Sangeet Natak Akademi and Chair, W-20 was the Chief Guest for the DDR Program held Live at 4pm at CCRT campus and she felicitated the three brand ambassadors of Project DDR. About the festival, Dr Purecha said, “Kamaladevi was a vidushi (scholar) and to have a festival in the name of this legend is a big thing. And this is exactly what our culture is. It is to carry forward the legacy of the past into the present.” The evening witnessed a gripping suspense drama called “Ek Inspector Se Mulaqat” which was conceptualised and directed by Sharad Sharma of Abhinav Rangmandal, Ujjain, Madhya Pradesh.

Day 3 saw two riveting outstanding plays. The first was ‘Sardar’ based on the story of Sardar Patel, directed by Shri Ramji Bali, Theatre Wala Varanasi, Uttar Pradesh. The second play was ‘Sandhya Chhaya’ directed by Shri Sudesh Sharma, Theatre for Theatre, Chandigarh. Sandhya Chhaya was the story of an old couple, a poignant tale of their loneliness which made the audience laugh and cry- and the audience could not stop clapping at the end of the play and even gave a standing ovation to the entire cast. Says Maira Bhatt, a 21 year old student of IP University who had come to see the play, “It was an eye opener for me about how elders feel when their children go away. A range of emotions were portrayed by the old couple, be it happiness, sadness, love for kids, their childhood, their insecurity about their own future. It made us cry but there were many funny scenes too such as the banter between the old couple.”

Day 4 started with “Siddhi Samaroh” or Valedictory program with Chief Guest Dr Shripad Bhalchandra Joshi, senior Marathi poet and writer and Guest of Honour – Smt Uma Nanduri, Joint Secretary, Ministry of Culture. The chief guest unveiled the statue of Smt. Kamaladevi Chattopadhyay and inaugurated the exhibition of 30 paintings of women freedom fighters in the CCRT Art Gallery. Soon after this, a cultural Presentation ‘Amrit Camp’ was made by CCRT’s scholarship holders in conclusion of the Amrit Camp: Kadam Kadam Badhaye Ja. Forty-two children from tribal regions of Udaipur, Rajasthan; 20 children from Varanasi interpretation centers and 18 CCRT Scholarship holders showcased a synchronized cultural production in classical music, dance and traditional art form along with a visual art exhibition. The theme of the visual art exhibition was ‘Unsung Heroes of India’ in unique Indian folk-art styles such as Pichwai and Madhubani painting, where students used charcoal and mixed media. The theme of folk theatre and folk dance is Ghoomar, a feminine and elegant dance form of the royal families performed during the family festivities using instruments such as shehnai, nagada, dhol and harmonium. The theme of classical music production was ‘Regional songs of India commemorating unity of India’ and classical dance production was ‘Maine Mrityu ko dekha.’

The Amrit Camp was followed by a ramp walk event ‘Rangi Ramani’ curated by Deepali Phadnis, a choreographer who has organized several Mrs. India Contests. There was a ramp walk by those women artists in those Kerala’s Kasava sarees, they had painted with women freedom fighters on it.

This was followed by book release of a book series on Lesser-Known Cities of India ‘Santon Ka Shahar- Hoshiyarpur’ and a book series on Sanjhi Sanskriti Ke Nirmata ‘Taj Bibi’, followed by documentary film such as CCRT’s New Institutional Video and Dharohar (P Vetriboopathy).

The Ninth Kamaladevi Chattopadhyay Memorial Lecture was delivered in the evening by Prof Shrinivasa Varakhedi, Vice Chancellor, Central Sanskrit University, Delhi on “Kala, Sanskriti Evam Sanskrit.” The evening witnessed two plays by Nagpur based theatre group – ‘Chidiya, Chhilke aur Sahgal’ and ‘Bhatki Gazal’- both directed by Dr Vinod Narayan Indurkar, National Art & Craft Creator Nagpur, Maharashtra who is currently also the Chairman CCRT. The first play ‘Chidiya, Chhilke aur Sahgal’ revolved around Shree and Shirin- a boy and girl who at one time were in a romantic relationship and later went their separate ways and how they suddenly bumped into each other and recounted their past. In the second play ‘Bhatki Gazal’ the plot revolved around four characters and their interpersonal relationship. The play was a take on the desire of the modern man and the real world and the conflict thereof and the existential crisis.

About CCRT: Centre for Cultural Resources and Training (CCRT) (www.ccrtindia.gov.in) is one of the premier institutions working for strengthening the foundations of Bharat by linking education with culture. CCRT’s mandate is to incorporate cultural components in curriculum teaching by conducting a variety of training programmes for in-service teachers, Teacher Educators, educational administrators and students throughout the country. It also provides Scholarships and Fellowships to promote outstanding talent in the field of art and culture across different age groups.

Kia India announces two national community initiatives – Uphaar and DROP to fight against climate change

CHENNAI: Kia India, one of the fastest-growing carmakers in India, has kickstarted on-ground implementation of its two national community initiatives – D.R.O.P. (Develop Responsible Outreach for Plastic), and Uphaar to create impact at grassroot levels. First announced at the Auto Expo 2023, the two initiatives are aligned with Kia’s global CSR vision of a “clean environment” and a “free and safe movement” for building a sustainable world. While D.R.O.P aims to address the alarming concern of plastic waste and restrict its spread across landfills and water bodies, Uphaar is a tree plantation program initiated to extend support to the marginalized agrarian community and combat climate change. The former project is active in 5 mega cities – Gurgaon, Mumbai, Bangalore, Vijayawada, and Vishakhapatnam, while the latter is operational in 15 states, namely Andhra Pradesh, Rajasthan, Maharashtra, Telangana, Madhya Pradesh, Karnataka, Tamil Nadu, Odisha, Uttar Pradesh, Haryana, Assam, Meghalaya, Jharkhand, West Bengal, and Himachal Pradesh.

Speaking about the initiative, Mr. Tae-Jin Park, MD & CEO, Kia India, said, “Being a responsible business is a pre-requisite for building a long-term and sustainable business in India. Since our brand relaunch in 2021, our core philosophy is all about being a ‘Movement that Inspires’ and sustainability is a very important aspect in it. With these two-community initiatives, we are looking at inspiring multiple communities to contribute positively to the environment and are hoping to extend its reach and impact in coming years with the help of NGOs and our partners.”

TATA Tea Premium celebrates ‘Utkala Dibasa’ (Odisha Day) with its #UtkalakiKala Campaign that pays homage to Odisha’s rich handloom legacy

Bangalore, 30 March: Odisha as a state is not only renowned for its pristine nature and proud history but also for its long-standing tradition of craftsmanship. This culture of craftsmanship is best reflected in Odisha’s ancient name ‘Utkala’. Etymologically Utkala is known to be a land having an excellent opulence of artists. This rich and cultural artistic heritage is reflected across diverse arts and crafts, dance, and music traditions, and perhaps most vividly in the handlooms of Odisha.

Odisha is famous for its diverse handloom traditions like Sambalpuri Bandha of Sambalpur, Bomkai of Ganjam, Dhalapathar of Khordha to Habaspuri of Kalahandi. Thus, on the glorious occasion of Utkala Dibasa (Odisha Day), Tata Tea Premium pays homage to these diverse artforms, renowned world-over through a limited-edition pack collection inspired from the handlooms of Odisha. Nine different handlooms from different corners of Odisha have been tastefully adapted into this exquisite collection for the people of the state.

To bring alive the story of the handlooms, the brand has also released a film conceived by Mullen Lintas, weaving together a whole 9 yard of visual extravaganza narrating the exquisite story of some of the famous handloom weaves of the state. The TVC is a musical in nature and has been sung by famous Odia celeb singer Rituraj Mohanty, which takes you through a Visual spectacle and a sing-song ride of local folk art and cultural cues that are intrinsic to the handloom styles. This campaign is further amplified by an on-ground exhibition in Bhubhaneswar on the eve of Odisha Day, to celebrate the weavers who have been instrumental in bringing alive the designs and the packs.

Elaborating on the initiative, Puneet Das, President, Packaged Beverages, India & South Asia, Tata Consumer Products Limited, said, “As part of our continued efforts to strengthen our brand connect with the people of Odisha, we are excited to celebrate the handloom culture of the state through our #UtkalaKiKala campaign on Utkala Dibasa. The array of handloom sarees from Odisha have been an integral part of the state’s cultural fabric. We have been able to bring alive these handloom traditions and capture their magical design in our limited-edition packs. We have further amplified this story beyond our packs into a beautiful film that can be seen by consumers across Odisha. Celebrating the rich culture of Odisha as well as driving this campaign to highlight the magic of these craftsmen, is at the core of our hyperlocal strategy to strengthen the connect with people of Odisha”.

Arnab Chatterjee, co-founder Tree Design, who had conceived the thought and the pack design said, “To truly do justice to the brief we decided to go to the source of this rich cultural heritage. Traversing across the state of Odisha, we covered close to 1000 kms by road, over a period of 8 days, and located nine local artists who have been practicing their specific craft of handloom weaving for generations. Each of the nine artists was tasked to create a special saree for Odisha Day based on their rich and specific ethnic handloom culture. These sarees then became the base for the nine limited edition Odisha Day packs. These nine gems were then used to create a full campaign for Odisha Day ranging from a special edition tea book to outdoor to print to evoke a sense of local pride with the Tata Tea Premium consumers in Odisha”.

Commenting on the genesis of the campaign and the idea, Hari Krishnan, CEO, Mullen Lintas said “Not every day you get to work on a campaign like this. While the brief to the team was to communicate about the 9-handloom inspired limited edition packs, the idea was always to celebrate the pride of Odisha on the occasion of Utkala Dibasa, through one of its popular art forms- its beautiful handlooms. The name of the state itself has ‘kala’ in, so we leveraged it to work in our favour and cracked the campaign #UtkalaKiKala, a celebration of the state and its handloom art. The way the film portrays the stories and inspiration behind each of the handlooms, brought alive through a mix of miniature art and slick animation, encaptivates the viewers while also landing the communication comprehensively.”

The link for the film Celebrating Handlooms of Odisha: https://www.youtube.com/watch?v=s5b3jo25vzc

The limited-edition festive packs will be available in 250gm across all outlets in Odisha. Details on each of the design & their inspiration is available at the link below: https://www.utkalakikala.com/

Paytm Payments Bank enables Ghaziabad’s Mahagun Metro Mall parking with digital payments using FASTag

India’s homegrown Paytm Payments Bank Limited (PPBL), today announced that it has partnered with Mahagun Metro Mall, the third largest retail complex in Delhi NCR, to provide convenient and hassle-free payments for car parking at their mall using FASTag. With this partnership, visitors wouldn’t require to wait in long queues at the parking areas, and can just make payment digitally using FASTag.

Paytm FASTag has also become the preferred choice for users, as it allows them to pay directly from the Paytm wallet without the need to create any separate account or download a wallet to recharge their FASTags. Paytm Payments Bank is in discussion with various stakeholders to implement and set up similar digital payment solutions for parking areas at hospitals, airports and various municipal corporations across the country.

Paytm FASTag continues to grow in popularity, aided by the bank’s emphasis on seamless onboarding with minimum documentation, instant activation and superior customer care support.

Surinder Chawla, MD & CEO, Paytm Payments Bank said, “We enable customers with seamless digital payments with real-time transaction processing at parking lots, saving both time and fuel. We strive to bring enhanced digital solutions for our customers with a convenient payment option, ensuring contactless experience during entry and exit from the mall parking. Paytm has already digitized parking payments in various leading malls, metro stations and airports across India”

Mahagun Mall Management Spokesperson said, “We are allowing our customers to make payment digitally for their parking through FASTag, reducing the waiting time when existing from the car parking. We are thankful to ASN Services Pvt Ltd to make it happen. We wish them well for their future endeavors.”

Aamir Abbas, CEO, ASN Services Pvt Ltd said, “We are providing services at various malls, hospitals, commercial towers, airports, etc., across India. We believe continuous innovation in business is mandatory. We have partnered with Paytm Payments Bank to introduce FASTag-based payment at our car parking lot in India. We have a complete parking solution, as FASTag is now a widely accepted mode of payment across toll plazas in the country and by adding this facility at our parking lot will increase the convenience of our customers.”

Paytm Payments Bank is the largest issuer of FASTags in the country and is also one of the largest acquirers of toll and parking plazas for the National Electronic Toll Collection (NETC) program, offering an interoperable nationwide payment solution.

Congratulations to Our 2023 CPX 360 Award Winners in EMEA

The Check Point CPX 360 Customer Awards demonstrate the creative ways in which Check Point customers are securing everything from endpoints to cloud-based assets and entire digital transformation initiatives. Meet this year’s winners from the EMEA region.

Our customers always amaze us with their unique implementations of Check Point solutions. Our 2023 CPX 360 Customer Award winners in EMEA are transforming security operations in industries ranging from financial services, real estate, and food to government and power distribution.

Check Point CPX 360 2023 delivered a fabulous experience with powerful keynote presentations, new content tracks, and a preview of upcoming products. Many of our customers generously shared their strategies for defending against cyber security threats with Check Point solutions.

Once again, the annual CPX Customer Awards Video Showcase highlights global customers and their inspiring successes as they advance their security agendas. Award categories feature their deployments of Check Point Quantum network security, Check Point Infinity, Check Point Cloud Guard and Check Point Harmony solutions. Meet our award-winning projects and customers.

Categories and Winners

The first award category is Quantum Implementation of the Year. Our winner is E-distribution S.P.A, Italy’s leading power distributor. With a complex, critical infrastructure network that required protection for all data flows, E-Distribuzione implemented thousands of Quantum Rugged Security Gateways. Quantum’s simple solid-state design, redundant power supplies and rugged hardware withstand the harshest conditions. Today, E-Distribuzione securely delivers power with continuous connection and protected, untampered data. As Roberto Corgiolu, Head of O&M Telecommunication & Telecontrol Italy explained, “We chose check point because it is a world leader in telecommunications network security, because it is able to offer high levels of support through direct access to the development team and because it is supported by partners with high professional skills. Thanks Check Point!”

In the Infinity Implementation of the Year category, organizations use Check Point solutions to implement a dynamic and robust infrastructure prepared for all vectors. Congratulations to our winner Ramat Gan, one of Israel’s most technologically advanced cities. Ramat Gan consolidated its previous multi-vendor infrastructure using Infinity. Their consolidated security environment delivers next-generation threat protection for its network and cloud deployments with Quantum and CloudGuard. City employees also enjoy secure email and access from anywhere, on any device, with the entire Harmony suite. Kobi Noah, CIO, said “Check Point Infinity provides a complete solution, not just defense against a single vector. Check Point helped us implement the best solution quickly, which was very important to us.”

Our winner of the CloudGuard Implementation of the Year award is Volkswagen Financial Services. With more than 11,000 employees worldwide, Volkswagen Financial offers its customers leasing, financing, insurance and mobile payment services to ensure that its customers stay financially flexible and mobile in over 50 markets. The company moved to the cloud and CloudGuard for advanced cyber security, compliance and governance capabilities. As Crispin Weißfuß, Head of AWS Managed Platform Services said, “Check Point has the strongest offering for cloud security posture management for our use case.  For us, it’s very important that we can see the real estate and compliance score for our AWS accounts. One of the best benefits for us besides the CloudGuard product is our CloudGuard support team. They are always there for us.”

Two Harmony projects won Implementation of the Year. Lesaffre is the global leader in fermentation. In a context of the increasing scarcity of resources, LESAFFRE must ensure healthier and more sustainable food for the people who will populate the planet in 2050. Our mission: working together to better nourish and protect the planet. Lesaffre needed to secure 11,000 employees around the world, as well as its data and proprietary information. For more than four years, Harmony has successfully secured more than 6,000 user computers and 4,000 user cell phones. Didier Stucki, Group IT CISO said, “We see Check Point as a major actor in cybersecurity. An important outcome of our collaboration has been the ability to move from a centralized model to a decentralized model with multiple tenants while keeping global visibility across our assets.”

Our second winner in this category is Aalborg Kommune, Denmark’s fourth-largest city and a thriving economic force. As Alborg moved to Microsoft 365, it needed consistent, outstanding email security for 19,000 email boxes. The city selected Harmony Email and Collaboration, formerly Avanan. In less than one month, the city deployed and secured all email boxes while gaining granular visibility and virtually eliminating email security trouble tickets. René Ellersgaard, Systems Engineer for Aalborg Kommune remarked that “Check Point was very easy to integrate into our current environment and is easy for our support engineers to use.”

We congratulate these customers for their vision and leadership as together, we move security forward.

30th Convergence India and 8th Smart Cities Expo concludes on a high note

New Delhi, 30 March 2023: The 30th Convergence India and 8th Smart Cities Expo, India‘s largest tech & infra expos jointly organised by the Smart Cities Mission, Ministry of Housing & Urban Affairs (MoHUA), India Trade Promotion Organization (ITPO), and Exhibitions India Group (EIG) concluded successfully today with a closing ceremony of Smart Cities India Awards & Fintech India Innovation Awards. The inaugural day of the event was graced by the presence of Shri Nitin Gadkari, Hon’ble Union Minister for Road Transport & Highways, Government of India.

The expos hosted approximately 1000 brands and 200 start-ups over a period of three days at the Pragati Maidan, New Delhi. Living up to this year’s theme of ‘Innovation driving Sustainability’ representatives from key ministries spoke of ongoing ‘Digital India’ programmes, spokespersons of big Indian and global brands deliberated on future plans and new-age startups showcased solutions for transforming India into a digitally empowered society and knowledge-based economy.

Key dignitaries included Pradeep Singh Kharola, Chairman and Managing Director ITPO and Ministry of Commerce & Industry, H.E. Karel Hirman, Minister of Economy Slovak Republic, V. Raghuandan, Secretary TRAI, LT Gen DR. SP Kochhar and Arvind Bali, CEO, Telecom Sector Skill Council to name a few.

Over 200 speakers participated in 42 high-powered conference sessions. The show brought together startup founders, startup enthusiasts, public and private players across industries and geographies, under one roof. The expo – curated for innovators, disruptors and industry leaders who shared their projects, knowledge, passion and insights – was a great platform for networking and a meeting point for business opportunities.

Ms. Chandrika Behl, Managing Director, Exhibitions India Group, said, “Convergence India, in its milestone 30th year, and Smart Cities India, in its 8th year, continue their legacy of being platforms that have fostered growth and accelerated nation-building through opportunities in fast-growing digital technologies. Both the events have provided a platform for domestic brands to showcase their work in technology, smart cities, and start-up domains. The expos also offered a platform for international players to forge new partnerships and explore business opportunities in India. It was a pleasure to host industry stalwarts from tech telecom, start-ups and smart cities space at the 30th Convergence and 8th Smart cities expo.”

JK Lakshmi Cement Joins RE100 and EP100; becomes 4th Global Cement Company to Pledge 100% Renewable Energy by 2040

India, 30th March 2023:In a major move to make its production process carbon-free and contribute to creating a sustainable future, JK Lakshmi Cement, one of India’s leading cement manufacturers, has joined RE100, a global corporate renewable energy initiative to ensure meeting 100% electricity demand through renewable sources. The company has committed to meeting this target by 2040. With this step, the company has become the 4th cement firm globally to join the initiative which demonstrates its unflinching commitment toward environment and sustainability. It joins over 400 of the world’s leading businesses dedicated to sourcing 100% renewable electricity.

The company has also joined EP100, a global corporate energy efficiency initiative that brings together over 120 energy smart businesses committed to measuring and reporting on energy efficiency improvements. The company has committed to doubling energy productivity by 2040 and is the 11th India-headquartered company to join EP100.

Commenting on the move, Mr. Arun Shukla, President & Director, JK Lakshmi Cement Ltd. said, “We have always emphasised on reducing carbon footprint and operating in an energy-efficient manner to facilitate global actions toward creating a sustainable future. Adopting environmentally conscious behaviour is an inevitability to fight climate menace and prevent the degradation of our environment. We have always taken the right steps and implemented different energy efficient techniques at our production facilities. With this initiative to be a part of RE100& EP100, we are just accelerating our actions towards our commitment to a safe environment and a sustainable future.”

Mr. Atul Mudaliar, Head of Business Action, India, Climate Group, said, “Indian businesses are leading on climate. We’re delighted that JK Lakshmi Cement is pledging to both RE100 and EP100. By doing so, they are committing to cleaner use of energy and being more energy productive at the same time, which will only help them deliver climate action with greater efficiency. We celebrate their ambition. In this climate decade, the only way ahead is for more and more companies to recognise the business case in taking bold and unprecedented action toward a climate-positive future.”

As a member of RE100, the cement major will be working to fulfill all its electricity requirements from renewable sources such as solar installations, increasing waste heat-recovery capacity at their units, etc. This will significantly reduce its carbon footprint and help address the associated challenges.

With the EP100 commitment, the company seeks to transform every domain of operations to become carbon-free. The company has deployed LNG trucks to transport raw materials and has recently signed an agreement with Amplus Solar to set up a 56 MWp solar power plant for its Durg facility that will make it one of the greenest units in the cement Industry.