Archive: December 6, 2022

Parle Top’s New Hilarious Campaign Has Us Laughing Out Loud

Given Lucifer Circus’ prowess in the Ad production aspect, and Rediffusion’s unmatched creativity, it was no surprise when the two came together, a hilarious campaign was born. Conceptualised by the Creative Director of Rediffusion, Pramod Sharma, and directed by 3 time Kyoorius Award winner Shayak Roy, both the ads feature an unfiltered Madhumita Chakraborty who can be seen saying things that she should’ve kept to herself. The hysterical ad concludes with the apt new slogan, “Itna Buttery Ki Zubaan Fisley.”

On the collaboration, Gaurav Chanana, Founder of Lucifer Circus, commented, “Working with Rediffusion is always a good time. Especially when you’re working with someone as creative and innovative as Pramod Sharma. It was a pleasure to breathe life into his concept and we are glad that the audiences are receiving it well.”

The Parle Top Buttery Biscuit ads are dubbed and released in Hindi, Bengali among other languages. These are geared towards a pan-Indian audience for wider reach. However, like any effective ad campaign, knowing the language is not a prerequisite to understanding the plot or the product. This is yet another impressive demonstration of how Rediffusion’s unique and creative concepts are executed ina seamless fashion by the team at Lucifer Circus.

Lucifer Circus has emerged as one of India’s most exciting film production houses in a short span of just four years. The young production has paved the way for a revolutionary modern era of Ad Production. Watch this space for more!

Chikari Hit The Milestone Of 25k on Instagram

Celebrities like Ishita Dutta, Vidya Malavade, Gauhar Khan, Hina Khan, and Tridha Chadda published pictures of themselves wearing Chikari clothes and left comments about the clothing’s quality, appearance, design, and comfort. They enjoyed the comfort and style of Chikari clothes and posted pictures of themselves wearing them on Instagram. Along with the celebrities, the clothing and design company Chikari reached the milestone of 25k fans.

The popular Indian brand Chikari is renowned for its fine fabric, unusual embroidered patterns, and masterful craftsmanship. Chikari makes embroidered clothing based on Schiffli. They produce exquisite patterns that are remarkably real for you to savor all time. The majority of consumers only utilize items made of 100% cotton since they feel the material to be cozy and breathable. 90% schiffli material is used to create the fabric in close collaboration with our artisans.

“We are pleased with the feedback and compliments we are getting from the celebs. Our goal has always been to satisfy our clients by offering them the best designs following their requirements, and we are appreciative of their confidence, said the Chikari team.

Chikari stands up as a really big brand, having a huge, classy, and designer collection. They recently launched many new collections which are being loved by the people. Now get your outfit too and flaunt it on Instagram along with the celebrities.

Tarun Tahiliani’s Flagship Boutique Launches in the ‘Garden City’

Designer Tarun Tahiliani announced the launch of his eponymous label’s flagship Bangalore boutique, at the heart of the city’s verdant central business district in a lovingly and painstakingly restored heritage mansion – the Woodlands Mansion.

Tarun has collaborated with Bangalore’s preeminent doyenne of all things interior design – the peerless Vinita Chaitanya – to learn the art of simple, elegant and sensitive restoration of the structure.

A tribute to Tarun Tahiliani’s signature ‘India Modern’ design philosophy, the new boutique in Bangalore features original tiled floors, stone mosaics, handmade carpets and a ‘Tree of Life’ wall, featuring embroideries that represent the finesse of the ateliers’ style.

For the Saturday launch, Tarun planned a spectacular sensory assault that featured a colossal LED screen streaming a brand ‘stream-of-consciousness’ video. Placed in front, there were dancers and models, forming moving installations in an inimitable TT ‘India Modern’ flow. Additionally, the percussionists and dancers swirled in an animated jugalbandhi of harmony to Ma Faiza’s emotional and moving tracks that she had compèred for Tarun’s 25th-anniversary brand video.

In addition, four master craftsmen were showing live techniques behind the creation of various Tarun Tahiliani brand pillars within the boutique – chikankari, zardozi on the frame, the fine art of draping, and the soldering techniques used in the label’s high-fashion; each an education in itself and a joy to watch – the painstaking and breath-taking journey to creation!

The entire range of Tarun Tahiliani for both men and women – including couture, ready-to-wear, occasion-wear, accessories, jewellery and heritage textiles

– were showcased across the multiple salons of the sprawling 4,500 sq. ft. mansion.

Speaking about the launch of his new Bangalore flagship store, Designer, Tarun Tahiliani said, “sample the range and breadth of the collections – each in its own dedicated space, to be viewed by itself – drapes, the fashion collections, the menswear room, and of course, the SARIBAR, and accessories room. At the centre of all this is the aangan or courtyard, literally wrapped by a painted banyan, with motifs from our embroidery studios. This is the couture/bridal core of the brand”

“It is a delight to be in Bangalore at last and the tree in the aangan of the store is symbolic of the garden city, with its diverse energy. Home to so much textile heritage, technology, heralding a new age of style and a modern way of life,” he added.

After 17 States, Leh Becomes the Coldest City to use Bandicoot Robots to Clean Manholes

The Municipal Committee of Leh (MCL) introduced the world’s first robotic scavenger, Bandicoot, for the elimination of manual intervention in cleaning manholes. The manhole-cleaning robot Bandicoot, which is currently operating in more than 17 states across the nation, has begun its operations in Leh. Bandicoot’s entry into Leh was ensured after winning the Swachhata Startup Award from Swachh Bharat Mission -Urban by MoHUA.

To effectively clean manholes, sanitation workers’ physical involvement was required, but, due to harmful gases and other factors, manholes have often been as unsafe as a death trap for workers. Unlike other terrains, the harsh climate makes the manhole cleaning in Leh even worse.

Leh sent out its first Bandicoot Robot to put an end to this problem. Sanitation workers who previously had to deal with the cold weather and inhalation of health-destructive gases will now be able to clean manholes in a safer and more hygienic manner. The workers are getting trained to operate the robot, which aims to empower them into robot operators.

Through this project, MCLaims to achieve Swachh Bharat Abhiyan goals and contribute to Mission Zero Manual Scavenging as well as promote Safai Mitra Suraksha Challenge and provide enhanced sanitation services to the public and tourists. The government anticipates that the tourism industry in Leh will gain from this project as well. Manholes will be filled up during the summer months in the city when there will be a large influx of tourists. Thus, Bandicoot will be a lifesaver for MCL to tackle this situation in all the climatic scenarios.

Bandicoot Robot was launched by the hand-over of the key by the District Commissioner of Leh, Shri Shrikant Suse, to the Executive Officer of MCL, Shri StanzinRabgais, in the presence of the Director of Genrobotics, Shri Nikhil NP.

ShriRabgais informed that Genrobotics’ Bandicoot was procured after seeing its operational performance in over 17 states and UTs of the country. He stressed that this initiative would successfully promote the Safai Mitra Suraksha Challenge, launched by the Ministry of Housing and Urban Affairs, by implementing robotic tools for cleaning sewers and ending manual scavenging.

Bandicoot is a robotic manhole cleaner designed to help municipalities maintain clean and safe sewer systems. It is designed to operate in cold temperatures and can easily navigate through confined spaces. The robot is equipped with a powerful robotic arm to remove debris, sediment, and other obstructions. It is also equipped with a variety of sensors and cameras to detect potential problems and locate any blockages that may be present. The robot can be programmed to automatically clean the manhole and report the results to the municipality’s staff. Bandicoot is an efficient and cost-effective solution for municipalities to keep their sewer systems in a top condition.

On their way to new developmental projects, the municipal authorities of Leh are attaching significance to the robotization of the manhole-cleaning process and safety standards of sanitation workers. In Leh, summers are comfortable, dry, and mostly clear while winters are freezing, snowy, and partly cloudy. Over the year, the temperature typically varies from 3°F to 75°F and is rarely below -7°F or above 80°F. So, the day-to-day cleaning process was one of the most challenging problems for the Municipal Corporation. With the procurement of Bandicoot, which has the technical capacity to work in any harsh climatic conditions, the Municipal Corporation will be able to solve its most exigent social issue in Leh’s extreme blizzards, which won’t impede Bandicoot’s operation because it simply relies on pneumatics in its operation. Bandicoot which has demonstrated its adaptability to the hottest climate of Rajasthan is thus proving to be efficient enough in any terrain and climate.

“Coldest cities across north Indian regions are coming forward to gear up with Bandicoot Robots. We are happy to provide Bandicoot services to address extreme conditions out there. With advanced technologies, we aim at eliminating manual scavenging completely from our nation,” Nikhil NP, Director of Genrobotic Innovations, said.

Diversity and Inclusion: A step of acceptance toward the blurring barriers

Enterprises, whether they are entering the digital era or have already established a stronghold on it, are keen to develop and project a global persona. The factors integral in determining talent selection in organizations have evolved. A global workforce that is diverse in backgrounds, identities, and thoughts is imperative to stay relevant and grow.

Being a nation constituted by vibrant cultures, India has diversity infused in its DNA. For companies based or operating here, it is essential to consider these diverse sensibilities and create an inclusive workforce that thrives on the strength of uniqueness and promotes fair treatment. A survey carried out among 250 organizations in India revealed that 52% of businesses used the percentage of female employees by management level and employees’ perception of inclusion as the measurement for gender diversity and inclusion. The awareness regarding diversity and inclusion in India is steadily increasing with dedicated industry and organization-agnostic forums. These forums are driving extensive efforts to educate organizations and decision-makers on the concept and applicability of Diversity, Equity, and Inclusion (DE&I), especially in the Indian context.

On a global level, the digital revolution has introduced unprecedented awareness among the masses. The difference in backgrounds and beliefs no longer comes across as a hindrance. People nowadays understand the value of uniting for a common cause and creating a global impact. As businesses expand their footprints, considering the importance of developing a global appeal does not remain optional. Building a culture that exudes a sense of trust and belonging has become a strategic and branding priority for CXOs worldwide. They have begun to realize that the effect of a robust DE&I framework is not only cultural. Carefully crafted DE&I initiatives can lend a global touch to organizations, create a favorable brand tone with analyst and research firms and augment their overall business outcomes with superior creative and resolution capabilities.

Talking of a global persona for businesses, attracting talent from various segments of society requires solid groundwork. They should be aware of the criticality and proportions of representation and community-specific expectations. According to a leading analyst and advisory firm research that highlights the employment preferences of the LGBTQ community, 1.27x prefer positions that offer a work-life balance. To eliminate bias and retain talent, HR leaders should regularly assess their DE&I policies and make necessary amendments to advance the underrepresented sections.
There is still a lot to be covered by organizations regarding their DE&I structures. Adopting a human-centric approach is crucial for them to create an atmosphere of trust. Besides hiring different, businesses need to undertake differentiating initiatives that strengthen awareness, demonstrate the scope for representation and significant contribution, enable active listening and reflect growth opportunities.

For example, a mid-tier IT Company, Hexaware Technologies, maintains a clear focus on serving global enterprises with a diverse and inclusive workforce that collaborates to tackle complex business problems by leveraging their unique life experiences. To maintain this vibrant, high-performance culture, Hexaware actively promotes gender equality and has approximately 31% of women in the company, of which 13% are in leadership positions. The Company collects additional DE&I data on its employees’ different identities and backgrounds on a voluntary and anonymous basis to have a more insightful understanding of its diverse workforce.

To realize DE&I objectives effectively, organizations need to develop a comprehensive strategy for evaluating policies and processes. Provisions for bias training, inclusive leadership workshops, cross-cultural understanding, and female leadership programs should be made to ensure sustainable business growth while maintaining a human and compassionate core.

FuelBuddy forays into the Lubricant market in partnership with Hindustan Petroleum Corporation Ltd., a Maharatna Company

India, 6th December, 2022: FuelBuddy, India’s first and largest legal doorstep fuel delivery service today announced its foray into the Lubricants markets in partnership with Hindustan Petroleum Corporation Limited (HPCL), a Maharatna Oil & Gas company for the marketing of automotive and industrial grade Lubricants PAN India. All new and existing customers of FuelBuddy can now easily place orders of Lubricants as per their requirement on the FuelBuddy App, post which the physical delivery of Lubricants will be fulfilled through authorised Distributors of HPCL at their doorstep. With this association, the start-up aims to gain a strong foothold in the Lubricant market across the country.

A leading Lubricant marketer in India and an essential component of HPCL, HP Lubricants sells more than 350 grades of Lubricants, specialties, and greases manufactured in India, dispersed throughout the country. Usage of the grades produced by HP Lubricants can be found, among others, in the Automotive, Industrial, Mining & Construction, Agricultural, Fishing, Military and Rail industries. Since all industrial oil users fall under this category, HP Lubricants particularly dominates it and holds the largest market share. Emerging as a vital cog in the energy and fuel ecosystem in India, FuelBuddy, through this initiative aims to strengthen its solutions for its partners and customers, in the process of becoming a one-stop Doorstep Fuel delivery platform for fulfilling all their energy requirements.

Mr, Sanjay Kumar, Executive Director, Lubricants SBU, HPCL, added by saying, “With India’s vision of becoming a technology-first nation, organisations like FuelBuddy are aiding the consumers to achieve that. With a customer-centric approach, where constant ratings and feedback are taken into account at quick intervals of time, HPCL is happy to have partnered with such an organisation. With FuelBuddy’s holistic approach in providing energy services to the users, and our cumulative network across the country, this is a win-win deal for both parties and the consumers.”

Sharing his thoughts on this MOU with HPCL, Neeraj Gupta, CEO-India Business, FuelBuddy said, “We are extremely elated to have joined hands with HPCL, one of the largest Oil & Gas marketing companies in the country. With HPCL’s Lubricants and FuelBuddy’s existing customer base, this association will come as a bonus to our consumers as fuel and Lubricants go hand in hand when it comes to providing efficient energy delivery services. While the fuel burns in the engine for vehicle transportation systems, effective Lubricants improve vehicle fuel efficiency, helping to reduce fuel consumption. This partnership is another step toward our efforts to democratise and digitise fuel availability/distribution in India. We are looking at expanding our services portfolio pan India and this partnership reflects our commitment towards achieving higher customer satisfaction while also providing convenience.”

Along with being able to track their fuel orders on the FuelBuddy app, consumers will now also be able to track their Lubricant delivery in real time while giving instant feedback for the services provided. The Delhi-based start-up in its bid to democratise access to fuel is expanding its distribution network across the country. The company is also growing in team size, from just 5 employees in their year of initiation in 2016 to 200 + employees currently while providing their services to 130+ cities and 4500+ clients across the country.

Team Computers partners with Cisco to launch new center of excellence, Xanadu, in Bangalore

Bangalore, Dec 6, 2022: Team Computers, in partnership with Cisco, announced the launch of Xanadu, their joint Centre of Excellence to expand and bring new services to customers. This Centre of Excellence provides a platform for real-time, real-life experiences of how complex IT infrastructure can be simplified.

Today, every business across industries has embarked on a data-driven digital transformation journey. The digital enterprise demands the best user experience, simplified operations, and business continuity. Therefore the need of the hour is to build secure hybrid workplaces, with SaaS and cloud-based workloads as well as seamless dataflow over the internet coupled with data insights.

The newly launched Centre of Excellence will demonstrate how customers can enable this at speed and scale within their organizations.

Xanadu will highlight the following aspects for businesses:

• Cloud Monitoring for Catalyst
• Empower and optimize the Hybrid Cloud journey
• User and Customer Digital Experience
• CXO Hybrid Workspace

Daisy Chittilapilly, President, of Cisco India & SAARC, said, “The new Center of Excellence is aimed at providing a platform for our customers to experience first-hand how they can bolster their IT infrastructure and gain visibility into their newly distributed enterprises. We are excited to partner with Team Computers to help our customers navigate and thrive in the hybrid world.”

“Ranjan Chopra, MD, Team Computers, said, “Cisco has been our strategic partner and we as leading partners with Cisco have been delivering the best to our customers. Keeping the legacy of innovation growing and going, we are more than glad to announce the launch of a State-of-the-Art Customer Experience Center along with Cisco at Whitefield, Bengaluru. Today, data is king, and we assure businesses to keep their data and its access safe and secure. The Center of Excellence aims to make customers experience our technology solutions live, in real-time, and analyze how they can work wonders for their business.”

Top reasons why commercial real estate will lead real estate investments in 2023

Authored by Ankit Aggarwal, MD, Devika Group

Investing in Real Estate and buying property is regarded as the best mode of investment because of assured, reliable, infallible profits and higher returns. Being a tangible asset, it also provides long-term security and the benefit of regular cash flow through rentals. The value of Real Estate always goes up over time, and rents also tend to increase over time, generating higher cash flow. The longer you hold onto your property, the more money you will make when it’s time to sell, and with a good investment, one can turn an enormous profit.

Real Estate is broad of two types – residential and commercial Real Estate. Residential Real Estate comprises residential buildings, housing complexes, apartments, flat systems, etc., where people reside and live in. Commercial Real Estate, on the other hand, consists of properties for commercial and official purposes as well as buildings for public use such as offices, garages, hotels, industries, malls, multiplexes, shopping centers, community parks, etc.

So, let’s look at some of the reasons why Indians might be wanting to choose commercial real estate rather than residential real estate.

Higher returns

Commercial properties provide good rental returns over long periods of time. Prices will take some time to rise because the housing market has yet to recover from the pandemic. In commercial real estate, Grade-A office properties are already yielding high returns due to their high demand. The expected return on residential properties is around 3-4%, while the expected return on commercial properties is around 8-10%. The Indian property market had a great season in Q2 2022, with solid annual and quarterly growth in leasing activity for most segments. According to Financial Express, the country’s commercial real estate market is expected to grow at a CAGR of around 13% between FY 2022 and FY 2027.

Increasing demand

Most people prefer to return to work due to larger family sizes, smaller homes, inconsistent internet speeds, and vulnerable digital platforms. Furthermore, the emergence of new businesses registered year after year is increasing the demand for commercial properties. Since the lockdown, approximately 16,000 new companies have been registered, according to the Central Registration Centre. In addition to start-ups, multinational corporations are looking to India as a hub for Data Center Offices and large commercial spaces, particularly in Tier 1 cities.

Constant and quick cash flow

The lease period for commercial properties can differ from 2 to 10 years. There are several benefits to having such long lease periods. For starters, regular rentals ensure a consistent cash flow. Secondly, you will no longer have to worry about finding tenants every few months. Due to short lease periods, residential properties suffer from erratic cash flows. The lease is generally for 11 months only.

Easier maintenance and upkeep

While residential properties invest heavily in attractive lifestyle amenities such as swimming pools and kid’s play areas, commercial properties focus on amenities that can improve work capabilities and create a healthy, positive work environment. As a result, because commercial properties have fewer larger-than-life amenities than residential properties, the maintenance cost is lower. Additionally, unlike in residential real estate, where the landlord is always responsible for property upkeep, the tenant bears the burden of maintenance in commercial real estate.

The triple-net lease is another advantage. This is a kind of lease agreement in which the renter is responsible for all the ongoing construction and living expenses such as maintenance, taxes, and insurance. At the end of the day, real estate remains one of the strongest and most promising investment options, and with the pandemic gradually receding, this market is rebounding in most major cities.

Leading Global Companies To Look Out For Cold Chain Management Solutions in 2023

Vaccines, medications, specimens, blood, and other biologicals can be kept at the proper temperatures using cold storage equipment, frequently used to preserve perishable commodities like fruits, vegetables, fish, and meat. Today, many cold storage manufacturers and distributors are developing cutting-edge machinery and sophisticated procedures to meet the growing need for temperature-controlled warehousing. The top 5 cold chain businesses in India are listed below:

1. B Medical Systems:

B Medical Systems is a leading provider of medical cold chain solutions on a global scale. The company, which has its headquarters in Hosingen, Luxembourg, was founded in 1979 after the WHO contacted Electrolux to request a solution for the secure storage and global transportation of vaccinations. The company offers over 100 products throughout its three business portfolios, including solutions for blood management, medical refrigeration, and a vaccine cold chain. Vaccine Refrigerators (Ice-Lined and Solar Direct Drive Refrigerators (SDD)), Laboratory Refrigerators, Laboratory Freezers, Pharmacy Refrigerators, Ultra-Low Freezers, and Transport Boxes are some of the main items offered by B Medical Systems. More than half a million B Medical Systems products are installed worldwide and are used in more than 140 countries. The business has a long history of cooperating with reputable international health ministries, hospitals, research institutions, universities, and blood transfusion organizations worldwide. These organizations include UNICEF, the WHO, the Red Cross, and more. B Medical Systems has subsidiaries in the USA and India and ships its products all over the globe.

2. Voltas

Voltas, the top-ranked AC and ComRef brand in India, specializes in environmentally friendly, energy-efficient, and Internet of Things (IoT)-enabled modular cold rooms. These cold chain solutions are ideally suited for storage, cooling, or freezing applications in various sectors, including food processing, pharmaceutical, hotel, QSR, and horticulture & floriculture.

3. BlueStar

Blue Star is India’s top provider of commercial refrigeration and air conditioning. It has over 7500 locations nationwide, offering room air conditioners, packaged air conditioners, chillers, cold rooms, and refrigeration systems. It also has 1172 service technicians who serve consumers in over 900 towns. For use in science and medicine, they manufacture freezers and refrigerators in various series with low and ultra-low temperature settings. They also have specialized refrigeration equipment for blood storage, which is utilized for hospitals, epidemic prevention centers, blood banks, and other medical industries to store medications, biological goods, vaccinations, and other items in the cold.

4. Thermo Fisher

Laboratory freezers from Thermo Scientific enable dependable, secure sample storage for a wide range of application-specific configurations. Through market-leading companies, including Thermo Scientific, Applied Biosystems, Invitrogen, Fisher Scientific, Unity Lab Services, Patheon, and PPD, they provide an unmatched combination of cutting-edge technology, purchasing convenience, and pharmaceutical services.

5. Godrej

Godrej’s medical refrigerators use their patented Anti-Freeze Grade “A” Sure Chill Technology to maintain vaccine potency despite power outages with accurate chilling at 4°C at all times. These freezers (used in over 40 nations) are WHO PQS Pre-Qualified, 100% environmentally friendly, and on par with global quality standards, thanks to an energy-efficient compressor.