Archive: October 15, 2022

Smart Power India’s ‘Solar Se Samridhi’ Campaign encourages business owners in rural UP to adopt rooftop solar.

October 15, 2022, Varanasi: The “Solar Se Samridhi” campaign by Smart Power India, a subsidiary of The Rockefeller Foundation in India, was launched in September. The campaign aims to promote the adoption of Rooftop Solar in micro-enterprises and catalyse the energy transition for millions of micro-enterprises by putting in place structural elements to support the market players. This is in line with the Government’s vision to increase the uptake of Rooftop Solar in the state. The UP Government recently announced the development of rooftop solar projects to solarise government and semi-government buildings as part of its new renewable energy initiative.

In the first phase of the campaign, a mobile van known as the “Solar Rath” has travelled across 55 villages in the Varanasi district, covering a distance of 1430 kilometres and engaging the people of Varanasi with interactive roadshows and performances. The campaign has engaged with 5300 potential rural MSMEs so far, with entrepreneurs showing interest in adopting rooftop solar for their businesses for more than 5kW of anticipated demand. The initiative has been gaining popularity in the villages.

With the “Solar Se Samridhi” campaign, Smart Power India is advancing on the Government’s vision and organizing interventions in the local communities to sensitize entrepreneurs about the benefits of switching to clean energy for productive use. The campaign is set to expand its outreach to other parts of the state, with activities starting in the Mirzapur region soon.

Encouraging the team, Mohan Kumar Sharma, Deputy Commissioner, Varanasi, UP, said, “The state government is committed to supporting sustainability goals, and this campaign has added great value to the vision of the state. Switching to solar energy will help in reducing emissions in the state due to the use of conventional sources like diesel and help businesses grow in a sustainable way.”

On this important milestone of the awareness drive, Mukesh Khandelwal, Head C&I Programme, Smart Power India, said, “It is great to see the positive response from the community through the past month showing acceptance for a switch to cleaner sources of energy. Smart Power India’s Rooftop Solar for C&I Programme has been driven by the renewable energy goals set by the Government and continues to improve socio-economic outcomes in rural India.”

Introducing luxurious Powder Matte Lipsticks infused with Maracuja Oil from Manish Malhotra Beauty exclusively by MyGlamm to give showstopping, luscious lips all day!

New Delhi, October 15th, 2022: It’s always a good time to be yourself and be whatever you want to be—bold, loud, soft, fierce, brave, and other things. Good lipstick comes in handy and adds to your personality like nothing else. The new Powder Matte Lipstick from Manish Malhotra Beauty by MyGlamm—which comes in 12 glorious shades—does that and more. An ultra-luxurious, moisture-matte lipstick that gives you a powder kiss finish and helps you put your best face forward.

Created with a powder-like formula that magically melts onto your lips, it is a long-lasting lipstick with the goodness of antioxidant-rich Maracuja Oil to give you showstopping, luscious lips all day long. It comes in 12 statement-making shades from Nude Nuance to Wild Violet to #ShowYourBold in every look you carry and every moment of every day.

Furthermore, the Powder Matte Lipstick is water-resistant, nourishes your lips, and protects them from collagen degradation and sun damage.  It has anti-inflammatory Physalis Pubescens Fruit Juice that protects your lips from damage. It is extremely lightweight and easy on the lips, with no worries about smudging. The collection is vegan, cruelty-free, paraben-free, SLS-free, sulfate-free, alcohol-free, formaldehyde-free, silicone-free, and contains natural extracts. Suitable for all Indian skin types,

Talking about the launch Sukhleen Aneja, CEO, Good Brands Co, The Good Glamm Group said,” Manish Malhotra Beauty exclusively by MyGlamm brings to the consumers a little bit of luxury for everyday glamour siTnce it is curated by India’s most loved and leading couturier, Manish Malhotra. With the launch of the Powder Matte Lipstick, we would like the consumers to experience luxury at its best, where they can be a part of the glamour and experience the Manish Malhotra extravagance through these products”

Speaking about the launch, Manish Malhotra added, “Manish Malhotra Beauty is an extension of my eponymous label where every product is designed and curated keeping the brands’ sensibility at the core of the product both in its quality and aesthetic. This range too amplifies the glam quotient while providing an ultra-luxurious experience. With the 12 stunning shades that we have introduced, there is a colour for every mood and occasion. So, go explore, be whatever you want to be and #ShowYourBold every moment of every day.”

BharatPe launches ‘My Shop My Ad’ campaign for its merchant partners with Rohit Sharma and K L Rahul

Bangalore, October 15, 2022: BharatPe, one of India’s leading fintech companies, today announced the launch of its new and one-of-a-kind marketing campaign called ‘My Shop My Ad’. This first-ever campaign in the fintech industry in India gives millions of offline merchants of BharatPe an opportunity to create their own video advertisement- featuring India’s star cricketers, Rohit  Sharma or KL Rahul. The merchants can create customized advertisements for their own shops in multiple languages. Merchants would be able to share their personalized advertisements directly with their customers. BharatPe has partnered with Rephrase.ai to build the technology platform for this offering.

The process of creating the advertisement is simple. Shop owners can create their own personalized advertisements via the BharatPe app by following 3 simple steps. Merchants can go on the BharatPe app and visit the ‘My Shop My Ad’ section. They will be required to submit their business details like shop name, contact, and business category. Post this, they will need to upload a picture of their shop facade in portrait mode. The personalized ad is created and delivered to the merchants within 48 hours.

Speaking on the launch of this new campaign, Mr. Parth Joshi, Chief Marketing Officer, BharatPe, said, “We are excited to announce the launch of ‘My Shop My Ad’ campaign. This initiative will empower the next-door retail shop owners to have their own customized advertisements with famous cricketers and in turn, be able to attract more customers to their shops. I am confident that this initiative will have a positive impact on their business. We tried this with a limited set of merchants in the pilot phase and the response has been overwhelming. I am confident that this initiative will encourage more merchants to join hands with BharatPe and help us expand our reach across the country. It has been a wonderful experience working with the team at Rephrase.ai for the campaign and we look forward to creating more personalized campaigns for our merchants in the near future, as we continue to stay committed to our vision of empowering millions of offline merchants and Kirana store owners in the country.”

“Working with BharatPe, a pioneer in the Fintech space was a great experience for Rephrase.ai and this is only the beginning. With the growing demand for personalization, humanizing customer journeys continue to be Rephrase.ai’s north star and we are anticipating great developments in generative AI in the next year. For BharatPe, we unlocked new levels of personalization with pictures of storefronts as video backgrounds and audio in local languages, which means BharatPe’s 10 million store owners will get to create their shops’ ads with digital avatars of Rohit Sharma and KL Rahul in Kannada, Tamil, and Telugu based on their preferences ” Ashray Malhotra, CEO and Co-founder, Rephrase.ai.

Relaxo opens its store in Hazratganj, Lucknow

October 2022, Relaxo: India’s largest footwear manufacturer, launched an Exclusive brand outletinHazratganj, Lucknow. The new store is a ‘One-for-All’ destination and offers a variety of footwear for the entire family. Trend fashion lovers can explore fresh launches of popular brands like Relaxo, Sparx, Bahamas, Flite, MaryJane, Boston, and KidsFun.

On the occasion Mr.Nitin Dua, Executive Director, RelaxoFootwears Ltd said, “We are delighted to expand our stores reach in Uttar Pradesh. Our new store will cater to a large variety of customers and provide them superior retail experience. It will feature an exciting range of good quality and trend footwear that are relevant to the customers according to their region and affordability”.

The new outlet is located at Mahatma Gandhi Road, Hazratganj, Lucknow and has some great offers in store. The store will provide a superlative experience of footwear shopping to the customers.

Introducing BOLT LITE, India’s Safest Electric Vehicle Charging Socket for Home

Mumbai(S.N): BOLT, India’s largest EV Charging Network, announced the launch of BOLT LITE,, India’s First Safest, Smartest and Most Affordable Universal EV Charging Socket. Made-in-India, the BOLT LITE socket is compatible with all portable chargers that come with any EV and works with the existing AC power supply at home. The BOLT LITE charging sockets are available at an introductory price of INR 2599.

According to the Ministry of Road Transport and Highways, India has more than 1.3 million EVs on the road as of August 2022. The sale of EVs this year has gone up over three times as compared to the sales in FY 2020-21. The GoaI is targeting to achieve EV sales penetration of 30% for private cars, 70% for commercial vehicles and 80% for two and three-wheelers by 2030. To achieve this, India needs safe, smart and affordable EV charging solutions for home. The presence of safe EV chargers at home not only provides users with the convenience of charging their EVs but also boosts confidence among people who are considering purchasing it.

According to reports, more than 80% of EV owners charge their vehicles at home due to the convenience and low cost of residential charging. Most EVs come with an on-board charger which allows users to directly plug their vehicles into a standard 15A charging socket. However, apart from being slow and least energy efficient, these sockets do not offer any direct safety or monitoring features and are not recommended for long term EV charging. Unsafe charging at home using a standard 15A socket can result in sudden power surges which can damage the EV battery. News reports of EV batteries bursting into fire and creating blazes in India have been mostly due to the owner not knowing how to charge a battery safely. Additionally, EV users also face challenges with power theft, access control and unidentified energy consumption in shared parking spaces.

BOLT LITE has been designed to address all the issues arising from ineffective home charging and provides EV consumers with a safe and affordable solution to charge their EVs. BOLT LITE is compatible with two, three and four wheel EVs and requires no additional infrastructure and can be installed in under 30 minutes with little to no maintenance. It offers dual-layer of protection with an in-built MCB that automatically switches off electrical circuits during any abnormal condition in the electrical network such as overload and short circuit conditions. Furthermore, the smart energy meter provides bifurcation for energy consumed by the BOLT LITE charging socket vs. the power supply of the home via the BOLT app. BOLT LITE is IP65 certified and therefore provides complete protection from dust, oil, water and other non-corrosive material and can endure all weather conditions. Not only does BOLT LITE give an efficient power transfer, users also get faster charging to help ensure their EV is fully charged overnight.

BOLT LITE is India’s first smart charging socket that is IoT-enabled and helps connect EV users across the country. It comes with an energy calculator to monitor the power consumption and gives the user access to a lifetime of passive income. Owners can choose to switch the device status between ‘Public’ and ‘Private’, where ‘Public’ charging sockets are open to the public and are available for booking on the BOLT app. The charging sockets marked as ‘Private’ are exclusively for the use of device owners. Furthermore, BOLT LITE can be operated with or without the BOLT app and supports both Bluetooth Low Energy (BLE) and WiFi communication. When set to private mode, BOLT LITE does not require the internet or the BOLT app to be operated.

Consumers can place an order for BOLT LITE via the BOLT website, any of the channel partners or dealers/distributors. BOLT has partnered with more than 25 OEMs globally, including 7 out of the top 10 OEMs in India to build a safe, smart and connected ecosystem for electric vehicles.

Get a chance to win iPhone 14 & more with T.A.C’s ‘Bharat Ki Diwali’ Campaign

New Delhi – Oct 15, 2022: With the onset of the festive season, The Ayurveda Co, (T.A.C) is celebrating this year’s Diwali with “Bharat Ki Diwali” campaign.  One of the leading players in the Ayurvedic D2C FMCG sector backed by Wipro consumer care, T.A.C is giving away 5 iPhone 14 smartphones, and 5000 special prizes to the lucky winners worth 50 Lacs.

The campaign is live till 31^st October for customers to participate and get a chance to win exclusive prices. Apart from the website, consumers will also be able to participate through T.A.C ‘s EBOs and retail outlets through missed calls on the given contact number. Winners will be announced every Friday, starting from 14^th October.

 “This year, the festivity is special for us all since the nation finally won over the pandemic to come out to the streets and celebrate the auspicious occasions with the fervor of togetherness. With the spirit to make the celebrations even grand among our customers, T.A.C wishes to bring different parts of the nation together with Bharat ki Diwali!” noted CEO and co-founder of T.A.C Shreedha Singh.

Recently, T.A.C has roped in a new mother and popular Bollywood and Tollywood star Kajal Agarwal to endorse its Dashpushpadi baby care products. Kajal featured in an inspirational video for mothers to adapt to an ayurvedic lifestyle and nurture their babies with the blessings of nature. The 60-second-long commercial was shot through the lens of renowned celebrity fashion photographer, Dabboo Ratnani, who elegantly portrayed the adorable bond between a mother and her child.