Archive: June 23, 2022

Japan’s Ise Foods Launches High-quality Egg Sales in India

Noida, June 2022: Japan’s largest and world’s 5th largest egg producer, Ise Foods Inc., (aka. Ise Egg) launches the production and sales of its quality eggs, Ise Egg Premium, in India through Ise-Suzuki Egg India Pvt Ltd., its Indian subsidiary, from June 27, 2022. Ise Foods, Inc. is bringing the “Ise Integration System” to produce Japanese standard hygienic and nutritious eggs indigenously in Punjab for Indian people.

An egg is regarded as perfect food, suitable for everyone and every age for building a healthy body, however, eggs are laid with manure, thus contaminated with salmonella and bacteria. Ise Foods Inc. has established “Ise Integration System” for over 6 decades which is a complete ecosystem to produce hygienic, nutritious, and fresh eggs in Japan: It boasts strict hygienic standards and operation in a temperature-controlled environment. Therefore, Japanese people enjoy eating their eggs even raw.

Ise Foods now has transferred its technology and know-how to India.

Our Punjab OEM partner raises healthy hens with Ise formulated nutritious feeds. The protein and Vitamin E enhanced eggs are brought to Ise Grading and Packing (GP) factory adjacent to the poultry farm, where eggs are machine washed and UV sanitized to eliminate salmonella and bacteria. The workers are fully sanitized and always wear hygienic uniforms.

The sterilized eggs are quality checked on the spot and packed, then transported by a cold chain reefer truck at 15 °C temperature. Fresh Ise Egg Premium will be sold at chilled shelves of selected stores in Chandigarh and Delhi, NCR for the first time in India. Ise Egg Premium has full traceability via its ERP system.

Ise Egg is a pioneer and a game-changer for egg hygiene and safety in the Indian market and revolutionizes to take a step toward the brand’s aim of advancing and building India’s cold chain system to make the Ise eggs first such high quality, fresh, and safe eggs for Indian consumers.

Ise Egg Premium is a protein and Vitamin E-enhanced nutritious white egg priced at INR 110 for 6 eggs in a package. The product will be sold at traditional and prime modern supermarkets, trade centres, and via E-commerce. To start with Ise Egg Premium will be available at Modern Bazar, Yamato-YA, Spencer, Le-Marche Retails, and The New Shop in Delhi NCR and Chandigarh Tricity region.

“We want our safe eggs to be eaten by your beloved ones,” says Mitsuko Takahashi, COO of Ise-Suzuki Egg India. “It is the 70th anniversary of the India-Japan diplomatic relationship this year. How appropriate and symbolic it is that Japanese technology is transferred and is helping boost made in India collaboratively,” remarks Mitsuko Takahashi.

Ise Foods Inc. has formed a joint venture with Suzuki Motor Corporation, a parent company of Maruti Suzuki India Limited, since 2019.

DENSO International India, Japan’s leading mobility supplier, is supporting Ise-Suzuki Egg India for its cold chain transportation.

CoinSwitch lists 100th coin for its users to invest in Indian Rupees

Bengaluru, India, June 2022: CoinSwitch, India’s largest Crypto investing app, has listed 100th coin on its trading platform, providing users a wide range of Crypto assets to purchase in Indian Rupees, besides popular coins such as Bitcoin, Ethereum, and Shiba Inu. Now users can purchase and sell these Crypto assets in Indian Rupees following safe investing guidelines.

CoinSwitch keeps investor protection at the forefront even as it continues to list newer assets. The company recently introduced a Riskometer feature to warn users before they purchase a crypto that is new or is potentially volatile. The risk levels are assessed by analyzing a coin’s origins, utility, and other factors. The additional nudge respects the user’s choice while enabling informed decisions.

“At CoinSwitch, we deliberate carefully before listing any coin on our platform. We place user protection and education at the forefront of all business decisions, even as we provide them with greater choices. Today, we are pleased to provide our 18 million users with 100 Crypto assets to purchase and invest in with Indian Rupee. Users can learn more about these coins from our educational platforms such as the CoinSwitch blog and YouTube channel and make an informed investment decision,” said Ashish Singhal, CEO & Co-Founder of CoinSwitch. 

The company has implemented several measures to make Crypto investing safe and trustworthy in India. On the CoinSwitch app, users can deposit and withdraw only Indian Rupees from their verified bank account after submitting necessary KYC details. The app is open for only resident Indians. Further, it conducts name screening (for Politically Exposed Person status, Sanctioned list, and negative news) if a user makes a transfer beyond a threshold.

With a mission to make money equal for all, CoinSwitch provides users with a safe, simple, and trusted platform for users to invest in Crypto assets, and equips users with educational content to make informed decisions. Users can consume these educational materials on the CoinSwitch blog, YouTube channel, Instagram, and other platforms.

PickMyWork- A gig employment platform sets its eyes on BIMARU expansion

Gurugram, June 2022: PickMyWork, a start-up that assists digital companies in acquiring end customers (individual users and merchants), has announced plans to expand in BIMARU states. BIMARU is an acronym made up of the first letters of four states: Bihar, Madhya Pradesh, Rajasthan, and Uttar Pradesh.

PickMyWork is India’s largest digital distribution network based on a pay-per-sale model, allowing digital companies to acquire end customers, including shops, for their products at a very low CAC. Major cities contributing to PickMyWork’s current traction include Delhi, Patna, Lucknow, Varanasi, Bhopal.

“As the market has started to recover from the pandemic, we have seen a lot of interest and inquiries for our app from the BIMARU states which offer excellent growth opportunities for gig work. The expansion will help us expand our potential with ambitious youth and enthusiastic gig workers. Through them we aim to support the consumer tech companies in their geographical expansion. Also, this expansion and growth strategy is in line with our fiscal objectives, which we are confident of achieving” said Kajal Malik, Co-Founder & CSO, PickMyWork

Currently, PickMyWork has footprints in 12 states across India, including Delhi NCR, Punjab, Haryana, Maharashtra, Karnataka, West Bengal, Andhra Pradesh, and Orissa. These 12 states account for 90 percent of the brand’s revenue and PMW anticipates obtaining 60 percent traction from BIMARU states by the end of the fiscal year.

The firm works on a pay-per-task model and the clients only pay after their work is successfully completed. The expansion will therefore allow many consumer technology companies to easily penetrate the diverse market of BIMARU states and achieve faster results. PickMyWork currently works with 10,000 gig workers and merchants as part of its agent network and the start-up recently announced that it is working to ten-fold its agent network and empower one lakh plus agents.

BIMARU region has been a concern in terms of employment for many governments, with migration being a constant phenomenon due to severe lack of employment opportunities. Therefore, PickMyWork’s plans to expand bring a ray of hope for youth in the region who are looking for local livelihood opportunities.

They Serve, They Protect and They Never Break a Sweat: Urban Platter Thanks the Mighty Heroes of the Mumbai Police Force

June Mumbai – On the occasion of United Nations Public Service Day, Urban Platter expresses their gratitude to all the frontline workers for their selfless endeavours and for serving the citizens. Celebrated on June 23, the day is observed for the “value and virtue of public service to the community” and for recognizing that democracy and successful governance are built on the foundation of a competent civil service. The day aims to celebrate the value and virtue of service to the community.

Thanking our mighty heroes in Khakee for protecting us day and night without complaints or without even breaking a sweat even in the scorching heat of summers, the pouring monsoon and cold greys of winter. To keep them unfazed and help them in whatever challenges they might face, Urban Platter wishes them luck and good health in the form of their newly launched coconut water made using fresh coconuts from Tamil Nadu in sustainable packaging! A delicious, refreshing, and nourishing coconut water that is consistent in taste throughout the year, Urban Platter’s coconut water is vegan, gluten-free, and completely non-GMO. Fortified with Vitamin C, made at a 100% solar-powered facility, with a zero-waste policy i.e. Using every single part of the coconut to make food products such as desiccated coconut and coconut oil, and non-food products such as coconut charcoal and wood.

“As a token of our appreciation to the amazing traffic police force of Mumbai, that has toiled and suffered throughout the blistering summer, we want to offer Urban Platter’s newly launched Coconut Water. In the spirit of Public Service Day celebrated by the United Nations, we would like to share Urban Platter Coconut Water with our frontline heroes.” says Chirag Kenia, Founder Urban Platter.

“We are happy to partner with Urban Platter on this noble endeavour thanking Mumbai Traffic Police for their indomitable spirit of serving the nation. It is truly our honour that our packaging technology and recyclable packages will play a humble role in nourishing our everyday heroes,” adds Praneeth Tripurari, Marketing Director – Tetra Pak South Asia.

Urban Platter is India’s largest epic vegan superstore for all your gourmet and culinary needs with a wide range of sustainable and healthier options to choose from. Constantly evolving through understanding consumer choices, Urban Platter thrives on reinventing its products tailored to fit your lifestyle and dietary choices. Working with such partners and ensuring a sustainable supply chain from distribution of our product in recyclable Tetra Pak cartons to the growing and sourcing of the coconuts itself, the product truly marks the extent to which a circular economy is achievable, and they are proud to finally have this product available in the Indian Market!

So, it’s time to take a step and honour our real-life superheroes for their selfless services and constant endeavours that let us sleep safe in the comfort of our homes…

NMDC celebrates 8th International Day of Yoga

Hyderabad, June 2022: An ambassador of the Fit India Movement, mining major NMDC celebrated the 8th International Day of Yoga today at its Head Office in Hyderabad. Led by the company CMD Shri Sumit Deb along with Director (Finance) Shri Amitava Mukherjee and Director (Production) Shri Dilip Kumar Mohanty, employees practiced yoga asanas and pranayama kriya demonstrated by teachers from Namaste India Foundation, Hyderabad. A tribute to India’s ancient tradition of yoga, the event emphasized yoga’s role in achieving mental well-being in tandem with the theme for IDY 2022 – ‘Yoga for Humanity’.

Speaking on the occasion, Shri Sumit Deb said, “In fueling our journey to fitness and oneness with nature, yoga endows us with both physical agility and mental strength. I encourage the NMDC family to cultivate a commitment towards yoga in their lifestyle. It will translate into a commitment towards yourself, your work, and the nation.”

NMDC routinely conducts Marathons, Walkathons, Sports Tournaments, and Yoga Sessions to promote fitness and a healthy lifestyle. During the celebrations of IDY 2022, the company also felicitated monthly winners of NMDC Impact League, a gamified walkathon challenge for its employees and their family members that commenced on January 26, 2022 and will continue till August 2022. Since April 2022, NMDC has engaged Namaste India Foundation, Hyderabad to conduct Yoga training and practice sessions for employees. Similar yoga sessions are being organized at other NMDC projects where employees, their families and local people participate. An online yoga demonstration link was also shared with the employees for them to practice yoga from home.

Neighbourhood Shopping bonanza at Orion Uptown Mall

Bengaluru, June 2022: Orion Uptown Mall, Whitefield-Hoskote crossing is organising a month-long ‘Neighbourhood Shopping Bonanza that will conclude on 19th July 2022. Customers who shop for Rs. 3000 and above stand a chance to win a weekly prize of a TVS Apache RTR 160V motorcycle; a daily prize of a one night free stay at Holiday Inn and Suite, Old Madras Road; an opportunity to win assured prizes through scratch cards and will get complimentary parking.

“At Orion Malls, our core focus has always been customer centric and to give our patrons the convenience of a one-stop-shop with retail and lifestyle options for the whole family. The main aim of the ‘Neighbourhood Shopping Bonanza’ is to give people a high-quality retail experience by offering an entire spectrum of quality brands to choose from, and at the same time give them the opportunity to win prizes. It is set to excite shoppers during the End of Season Sale.” said Sunil Munshi, VP – Orion Malls, Brigade Group. 

Orion Uptown Mall is spread across a 2.75 lakh square feet area and houses some of the country’s prime brands.

YogiFi announces the launch of Gen-2 aiMat and running a unique Sun salutation challenge in their app on the International Yoga Day

New Delhi, June 2022: YogiFi, first of its kind smart yoga mat and a flagship product of “Wellnesys Technologies” today announces the launch of YogiFi Gen 2, an enhanced version of the YogiFi aiMat, which is designed to revolutionize Yoga practice sessions with a variety of Asanas/posture and bodyweight workouts. The first-generation AI Yoga mat earned rave reviews from the Yoga community and users. After considering many other modern factors the YogiFi Team has come up with Gen 2.

Gen 2 has a slew of innovative features such as enhanced posture tracking which provides step-by-step instructions and real-time corrections with feedback. Gen 2 has also managed to provide human touch for people wishing to have an interactive 1-on-1 session with certified coaches across the world. The YogiFi mat is now equipped with multi workout tracking & rep counting, activity history to look back and improve, hands-free practice with an apple watch, and intelligent reports to help you make the informational decision.

YogiFi Gen 2 is a complete no-camera solution, keeping users’ privacy in mind. User session data is only used to personalize user experience and enhance AI feedback. With more and more people trying to stay fit and healthy, Gen 2 introduces the all-new research-backed and result-oriented therapy programs for diabetes and hypertension, becoming one solution for all. This includes the end to end consultation and live support from instructors, therapists, and nutritionists.

Speaking on the special occasion, start-up’s founder Muralidhar Somisetty said ” Yoga is a gift from India to the World. We are wrapping this special gift by unifying the best of ancient science and modern technology to get more people onto the mat everyday and build an evidence based yoga system that can help in eradicating the lifestyle disease in the world. We are excited to announce the availability of second generation of YogiFi Smart Mat and currently accepting the pre-orders for the delivery before Independence day. We are proud to share that YogiFi Smart Mat is a Made-in-India product”.

On the special occasion of 8th International Yoga Day, YogiFi has announced a virtual “Sun Salutations Challenge” that leverages an advanced computer vision technology within their mobile app for interactive yoga session experience. Do check out this unique experience by downloading the free YogiFi app from iOS and Android stores and unlock access to free yoga sessions.

While there are many start-ups which got built to replicate the success by offering digital yoga / meditation content via the mobile apps or via online classes, here is one AI start-up from Bengaluru by name “Wellnesys Technologies” that chose the path less trodden to revolutionise the way yoga sessions are delivered with real-time interactive feedback and gamified the whole remote learning process by tracking the asana activity and various performance metrics and sharing those reports with an expert yoga trainer(s) for an effective user engagement and an active personalisation.

The global market size of yoga was $80 billion in 2017 and is expected to grow at a CAGR of 13% over the next 8 years to reach $216 billion in 2025. YogiFi Smart mat has a global footprint of userbase in 17 nations globally, it has won multiple global innovation awards and accolades from industry leaders such as Apple, Qualcomm, Nasscom and global media attention from Vogue, Forbes etc.,

Grab your mat at the launch offer at https://yogifi.co.in/.

Music Gives soul to Universe, Let’s Celebrate World Music day with Photofit Music and Respect Our Singers, says Mr. Rajiv John Sauson

Music is an integral part of life as it touches the soul and enhances harmony and happiness. Nothing in the world can beat Music. Sound when merged with rhythm, melody, and harmony the outcome we get is music. Music does not have any language; consequently, it’s said it can touch millions of hearts in its purest form.

Mr. Rajiv John Sauson, Director of Photofit Music, who is also a Musician, imparts his most profound contemplations and association with music since he was a child. Music is a divine art that communicates through emotions that is incomparable. Music is a subtle way is a form of hypnosis that captures the mind and lets you free from all negative emotions. World Music Day is an opportunity that allows us to celebrate music in the entirety of its structures and its impact on the world and the human spirit.

Music has no genre however typical rhythm of a typical region distinguishes itself and highlights where it explicitly comes from. And making Music is undoubtedly the essence of life, further adds Mr. Rajiv John Sauson.

World Music Day 

World Music Day is celebrated every year across the world to honor the musicians and singers for the endowment of music, which gives a trip to the creative mind and life to everything. A world without music would have no meaning to many and World Music Day is observed to celebrate the power of this art. The primary aim of celebrating World Music Day is to provide free music to everyone and furthermore to encourage musicians to grandstand their work to the world, says Producer Suresh Bhanushali, Photofit Music.

Mr. Suresh Bhanushali and Photofit Music understand the concept quite well and hence have explored their music talent in various genres. Photofit Music has wholeheartedly equipped itself with different forms of music and diversified its music sectors pertaining to different dialects. Be it Hindi, regional, meditation, bhakti, Photofit Music has left its mark and proudly aced it.

Its also said, Music has the ability to elevate the soul, and energize and inspire. When we listen to music it rises our spirituality and forces us to become self-motivated. Studies have likewise demonstrated listening to music is healthier for the mind and wellbeing. It can be used to reduce anxiety, destress your self and boost your mood leaving you with an optimistic outlook.

And, thus, Photofit Music along with producer Suresh Bhanushali has successfully established Photofit Music Company, Photofit Haryanvi, Photofit Meditation, and Photofit Bhakti to bring to the World various forms and genres of Music.

Sunstone announces scholarships for the children of armed forces

New Delhi, June 2022: Sunstone, one of India’s leading higher education service providers with presence across 25 cities in 35+ institutions, today announced that it will be awarding scholarships to the children of Indian army enrolled in any of the 35 universities with Sunstone’s edge. The scholarships are a token of thanks for the services of Indian armed forces towards the country and to its citizens.

A scholarship of up to Rs. 50,000 for students from martyr families & up to Rs. 30,000 for students from families where a blood relative is currently serving in any of the armed forces shall be extended to students who become a part of Sunstone community in 2022.

Speaking on the announcement, Mr. Piyush Nangru, Co-Founder and COO, Sunstone said, “Sunstone salutes the contribution and sacrifices of the Indian armed forces and their families. We are glad to have the opportunity of contributing to making their lives easy and thank them for their selfless service. It has been our mission to provide accessible and affordable solutions in education. Sunstone’s advantage allows for industry focused learning and training with an unparalleled focus on soft-skills and personality development.” 

Sunstone has been at the forefront for advocating industry-oriented education and skilling programs that makes students job-ready at the college level. Sunstone which has been slowly building its network now boasts a robust network of 1000+ recruiters and 2000+ job opportunities allowing for a large pool of placement opportunities in top companies. Students provides holistic education experience with its focus on industry-oriented curriculum, practical training via internships & projects, life skills & soft skills training, and personality developing interest based activities.

Circular plastics for green growth markets

At K 2022, Covestro will showcase the possibilities of particularly sustainable plastics for the world and tomorrow’s growth markets. To this end, the company will soon be presenting new products and materials for many key areas that support the circular economy and climate neutrality at the world’s largest plastics trade show. In this regard, Covestro sees itself as an industry pioneer and is focusing above all on future-oriented, creative partnerships. International media now got a foretaste of the trade show appearance in October at a press conference in Düsseldorf, Germany.

“Mankind is facing enormous challenges. In addition to acute crises, we need to overcome long-term challenges such as protecting the climate, nature and resources and thus safeguarding our livelihoods,” said CEO Dr. Markus Steilemann. “This can be achieved if business and society consistently orient themselves towards the circular economy. Plastics are indispensable on this long journey, and Covestro is pleased to contribute particularly sustainable new products and materials to this end, tailored to the customer needs of today and tomorrow. Together with our partners, this is how we intend to seize the immense opportunities for sustainable growth.”

“Crafting Connections With You” 

Under the motto “Crafting Connections With You”, Covestro intends to establish new collaborations with customers and partners and strengthen existing ties at booth A 75 in Hall 6 at K 2022 from October 19 to 26, as well as on a digital platform. “Collaboration along key value chains in particular is of great importance for the vision of a full circular economy to succeed,” said Dr. Andrea Maier-Richter, Global Head of the TPU Business Entity. “With our more sustainable developments, we support our customers and partners in facilitating their transition to the circular economy and achieving their own climate goals.”

To make circular solutions in the product portfolio even more recognizable to customers in the future, Covestro has developed the “CQ” concept. The brand suffix stands for “Circular Intelligence” and indicates the alternative raw material base for the company’s products if it is at least 25 percent. Among the first “CQ” products is Desmodur®CQ. Polyurethane foams based on Desmodur®CQ are used, for example, in upholstered furniture, mattresses and thermal insulation.

Moving away from fossil resources 

Covestro primarily uses mass-balanced, renewable precursors and plastic waste as alternative raw materials, as well as green electricity. To realize its vision of a circular economy and achieve its ambitious climate targets, the company is also focusing on the future supply of “green” hydrogen and the development of innovative recycling technologies.

All these measures help conserve fossil resources and avoid CO2 emissions. In the long term, Covestro aims to offer all its products in a climate-neutral[1] version. By 2030, the company plans to invest around one billion euros in circular economy projects. To achieve net zero emissions, Covestro also expects to invest between EUR 250 million and EUR 600 million by 2030.

The high-performance plastic polycarbonate and the important polyurethane (PU) raw material methylene diphenyl diisocyanate (MDI) are already available in larger quantities as climate-neutral products. Like the renewable PU raw material toluene diisocyanate (TDI), they are manufactured using renewable[2] raw materials such as new biomass and biowaste and residual materials, which are allocated to the products by calculation using the mass balance approach. According to a common calculation model1, no net CO2 emissions are generated during production from the cradle to the factory gate.

For its own raw material supply, Covestro cooperates with a number of industrial partners who provide renewable precursors such as mass-balanced acetone, phenol and benzene. Suppliers such as Borealis, Total, Mitsui Chemicals and Mitsui & Co. produce these raw materials at sites certified to the internationally recognized ISCC PLUS standard. At the same time, Covestro is gradually converting its production sites to this standard, which is already the case in Leverkusen, Dormagen, Krefeld-Uerdingen, Antwerp and Shanghai.

Most recently, Covestro announced a collaboration with Neste and South Korean petrochemical company SK geo centric to supply mass-balanced benzene for its MDI production in China. MDI is an important raw material for rigid PU foam, which provides efficient insulation for buildings and the cold chain. Certified polycarbonate, in turn, plays a role in the automotive, electrical and electronics, and medical industries, among others. And TDI is a precursor for PU flexible foam, which is used to make mattresses and upholstered furniture.

Covestro has also signed contracts with energy suppliers such as Ørsted, EnBW, ENGIE, Datang Wuzhong New Energy and others to supply sites in Germany, Belgium and China with electricity from renewable sources.

Innovative technologies for chemical recycling 

Hermann-Josef Dörholt, Global Head of the Performance Materials segment, emphasized the great importance of recycling technologies in order to really close loops: “Covestro is taking a committed approach here: using various approaches, we can specifically recover the raw materials we need for the production of our plastics. In addition to the established mechanical recycling of polycarbonate and thermoplastic polyurethane, we are focusing primarily on chemical recycling for this purpose.” The aim, he says, is to recycle materials completely in order to save fossil raw materials and CO2 emissions, while at the same time offering recycled products in virgin material quality.

As examples, Dörholt cites innovative processes for the chemical recycling of mattress foam waste and used rigid PU foam. Together with partners, Covestro has developed a process to chemically recover the two main components from PU mattress foam: the polyol and the precursor to the isocyanate TDI used. The results of the tests conducted to date are promising and are currently being tested in a pilot plant at the Leverkusen site. The project is now to be extended to the industrial processing of flexible foams.

Covestro is also coordinating the EU project CIRCULAR FOAM with 22 partners from nine countries, which is dedicated to the chemical reprocessing of rigid polyurethane foam from building insulation materials and used refrigeration equipment. The products make an important contribution to saving CO2 emissions and reduced energy consumption, but recycling processes and systematic waste management have been lacking until now. The project aims to save up to one million tons of waste and 2.9 million tons of CO2 emissions annually in Europe by 2040.