Leading B2B2C institutional food-tech brand HungerBox extends smart cafeteria management solutions to malls and tech parks; signs on new clients

Preeti Khera and Sandipan Mitra

In a new development, HungerBox, India’s leading institutional B2B2C food-tech company has signed on new clients in a bid to extend its smart cafeteria management solutions to malls and tech parks. HungerBox will be the one-stop solution that caters to all their F&B requirements. The frontrunning food-tech brand has already signed deals with AIPL Business Club, ORRIS malls, M3M, Signature, and Galaxy, and is in talks with other leading organizations for management of their F&B services.

As the sole point of contact for all leasing requirements that include customizable technology, HungerBox has over 3000 F&B vendor partners working jointly with it on various projects. Powered by leading-edge technology for smart cafeteria management, the company offers a wide array of services including contactless desk ordering and delivery, self-pickup, etc., with over 30 digital payment options at users’ disposal. The fast-growing F&B brand also has a complete vendor POS system that will be deployed at all the food counters.

As the economy gradually reopens, people are no longer confined to their homes and malls are a crucial part of the economy contributing significantly to it as they are the hubs for several commercial businesses. Playing a critical role in the ‘new normal’ where people are opting for everything contactless, HungerBox’s solution is the need of the hour. With the newly signed deals, HungerBox will bring in its digital cafeteria management solutions to efficiently handle F&B orders for the malls and tech parks.

In terms of leasing, pre-pandemic times saw challenges such as operators now disclosing their revenues and the renting model was based on a monthly minimum guarantee. Leasing in the sector remains largely unorganized and HungerBox looks to transform that through its smart services. With HungerBox’s solutions, the rent has now been changed to the percentage of revenue made on a monthly basis, thereby easing the burden on companies. The latest offering has seen uptake from various organizations, making the F&B brand a vital contributor to the economy’s recovery.

Overall, HungerBox will be digitally managing the food courts at malls and tech parks. Pre-COVID times saw the issue of queues while placing food orders, particularly at tech parks where there is hardly more than one cafeteria for the entire premises, making it an extremely time consuming and tedious process. With people now looking to avoid crowds and queues, HungerBox has digitized the process of ordering food, making it a safe and convenient experience.

Speaking on this, Mr. Sandipan Mitra, CEO, and CO-Founder of HungerBox said, “There is a new world order where almost every aspect of our lives has been digitized and the way we consume food is no exception. Just as employees return to work, malls and tech parks are reopening and the F&B leasing sector is largely unorganized, and there is an urgent need for an efficient, smart solution. HungerBox’s solution aims to bring all the F&B services under one roof while prioritizing safety and hygiene. We will also be looking to increase sales by way of multiple offers from our payment partners and AI/ML-based upselling. We thank our clients who have trusted us to manage their F&B requirements. We will soon be expanding our services to other malls across the country.”

Customers can now download the HungerBox app or use its progressive web app for users who don’t use the app frequently to place orders that can be delivered or collected at the entrance, parking lots, or a store at the mall where the individual is present. They simply need to scan the QR code available at food courts and will be taken to the HungerBox app where they can place their orders for delivery or collection. The company will be an aggregator by helping developers coordinate through HungerBox rather than reaching out to the food court operators directly.

As the world adapts to the ‘new normal’, HungerBox aims to fulfil the F&B needs of various businesses across verticals through its technology-driven, digital cafeteria management solutions. Incepted in 2016, HungerBox clocks over 600,000 orders every day and is operational across 18 cities in India serving over 149 marquee clients.

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