Archive: January 12, 2022

IntelliMed Healthcare Solutions partnered with Healthcare companies to achieve superior patient outcomes

Mumbai: 12th January 2022: IntelliMed Healthcare Solutions, has grown significantly in the past one year. doubled its turnover and workforce in the past one year. The brand provided healthcare companies with a scientific edge to gain competitive advantage in the current challenging healthcare scenario due to regulations, innovations, pricing pressures, and a highly informed patient and has doubled its turnover and workforce.

According to Anish Desai, Founder & CEO, IntelliMed Healthcare Solutions, “We have worked with top Indian & MNC pharmaceutical and nutraceutical companies. Our success was due to 4Ds- Data, Differentiation, Dissemination and Diligence. We have been led by our young and energetic GenZ talent. Our focus on science based communication has gone a long way with our clients and we expect to serve the Indian patients in 2022 to achieve superior patient outcomes and help the consumers achieve their goals of health and wellness.”

IntelliMed Healthcare Solutions has been engaged in education and awareness activities for patients and physicians. It has worked in the area of nutraceutical to create awareness with stakeholders in immunity, woman’s health, joint health and gut health. These are common issues faced by the patients and they are looking for evidence based scientific information for regular problems. IntelliMed along with Expert Nutraceutical Advocacy council (ENAC) has worked on a compendium of nutraceutical, which will help the stakeholders to get a scientific insight of commonly used nutra ingredients. They plan to continue the awareness and education activities in 2022 to help consumers in health and wellness aiming to create scientific and authentic information for consumers. They also announced the first International Nutraceutical Day on 2nd September.

Nutraceutical will dominate the healthcare space in 2022 and beyond in health and wellness. IntelliMed will be at the forefront of nutraceutical advocacy and shape the environment.

IntelliMed Healthcare Solutions aim to work across the healthcare sector comprising of Pharmaceutical, Nutraceutical, Medical Device and digital health-tech space. IntelliMed has also been doing awareness and education of consumer in SEA countries like Malaysia and Singapore thru a healthcare community 1Twentyeighty.

Instagram Link: https://www.instagram.com/dranishadesai/?utm_medium=copy_link

Website Link: https://www.intellimed.org/

HCL Foundation organized virtual ‘Yuva Mela 2022’ to celebrate the potential of youth on National Youth Day

Commemorating the Birth Anniversary of Swami Vivekananda, which is also observed as National Youth Day, HCL Foundation, the CSR arm of HCL Technologies organized a virtual event – ‘Yuva Mela 2022’. Swami Vivekananda was a great Indian philosopher who had immense faith in the potential of youth for national transformation. In keeping with this spirit, the event was a celebration of the potential, agility, resilience, and contribution of the youth towards the national building agenda.

This virtual event brought together almost 1,000 young minds who are part of the various interventions supported by HCL Foundation, under its flagship programme, HCL Uday, across various locations of India. This included young scholars who have excelled in academics as well as sports, youth being trained in various trades across the ‘Yuvakendras’ (Skill Development Centres), young micro entrepreneurs and women part of the various HCLF supported SHGs. Various industry experts also participated in the event and conducted sessions on varied topics relevant to the youth.

Ms. Roshni Nadar Malhotra, CEO, HCL Corporation, Chairperson, HCL Technologies and Chairperson of the CSR Board Committee joined the meet and motivated the youth of our nation. Ms. Nidhi Pundhir, Director, HCL Foundation, also addressed the youth and partners and acknowledged their contribution and achievements.

During the event, the beneficiaries participated in panel discussions with representatives from each sub-theme actively guiding young fellows to achieve their goals while contributing to national development. The objective was to create a learning and development platform for this conglomeration where they get to meet and interact with successful people from various industries and fields and feel inspired by their stories.

The event comprised of multiple Youth Development sessions which were organized by industry experts. These sessions focused on holistic development of future workforce and witnessed participation from Dr. Anagha Lavalekar, Director and Associate Professor, Jnana Prabodhini’s Institute of Psychology, Dr Arvind BA, Additional Professor, Centre for Public Health, NIMHANS, Mr. Tushar Malik, CEO – iWire Global (IoT), and Ms. Payal Randhawa, Founder/ Director – BWorks Communication & Advisory Services, among others.

HCL Uday, under the Skill Development and Livelihoods vertical, works towards economic, social, and emotional empowerment of the youth such that they contribute meaningfully towards the larger nation building agenda. This is achieved through strategic interventions focused on employability, communication skills, vocational skills and life skills. HCL Uday also focuses on enabling linkages with Government social entitlement schemes for the youth, digital and financial literacy, life skills as well as holistic health and well-being for the young people.

The Skill Development & Livelihoods vertical has five sub-themes – Yuvakendra (Skill Development Centres), Women Empowerment, Social Entrepreneurship Incubation, Career Counselling and Strengthening Government Institutions. Under this vertical of HCL Uday, HCL Foundation has partnered with 54 highly skilled NGOs have supported the implementation and success of the programmes.

Through such meets, HCL Foundation hopes to develop a cohort of young fellows who are skilled in sectors that are highly in demand and relevant as per the economic and social landscape of the country.

Ms. Nidhi Pundhir, Director – HCL Foundation said, “Yuva Mela 2022 further reiterates HCL Foundation’s commitment towards inclusive development of youth while acknowledging the potential towards the economic and societal growth of the country. HCL Foundation works extensively in all-inclusive development of youth and is assured on the transformation capabilities. We acknowledge the contributions, capabilities and capacity of our young fellows and wants to celebrate them through Yuva Mela 2022. With the growing need to invest in the latest technologies, we strongly believe that our programs will encourage the youth to create a sustainable ecosystem in the future. Along with NGO partners, HCL Foundation will continue to be a part of youth’s transformational journey by celebrating the caliber of every single individual of this country.

Colors Tamil brings a special celebration with Stars this Pongal

National, 12th January 2022: Bringing families together is what special occasions are for. Partaking in the festivities of every family, Colors Tamil is all set to add a dash of colour to this Pongal with a specially curated lineup of shows starting from Friday, 14th January 2022. Filling every home with happiness, the channel is all set to unravel an interesting mix of shows from a Sirappu Pattimandram helmed by renowned Actor-Director K.Bhagyaraj to a star-studded award functions Colors Tamil Thiruvizha , powered by Cadbury Dairy Milk Silk that witnessed the who’s who of tinsel town walking the red carpet. Tune into Colors Tamil starting from Friday, 14th January 2022 to Sunday, 16th January 2022 to unwind with unlimited entertainment.

Kick-starting the celebrations in a true-blue Tamil way, Colors Tamil will present a fun-filled Sirappu Pattimandram moderated by the family-favourite Actor-Director Bhagyaraj. Engaging in an entertaining tussle of words, the pattimandram will have an array of speakers from different walks of life like Actor -director Pandiarajan , Actor-Comedian Ramesh Kanna, Dinesh, renowned Pattimandram speaker Sumathi Sri , Actor Jangiri Madhumitha, Nithya Priya and sharing their take on ’Who has a longer list of grievances? Husband or Wife?’. The Sirappu Pattimandram , powered by Cadbury Dairy Milk Silk with Cardia Advanced Groundnut Oil and Aroma Agmark Ghee as special partners will be telecast on Friday, 14th January 2022 at 9:00 AM.

Following this, the channel is also set to bring to screens for the first time its very own flagship award property – Colors Tamizh Thiruvizha. Hosted by charming anchor duo – Aadhavan and Farina Azad, the three-hour special show will have a variety of dazzling dancing, singing acts by prominent playback singers Velmurugan and Mukesh , rib-tickling comedy gags, and an award ceremony, adding to the general mood of joy and festivity. The celebration will also witness a slew of actors from Tamil Cinema – Santhanam, Ashok Selvan, Rithvika, Manikandan along with the cast and crew of “Sila Nerangalil Sila Manithargal” making a special appearance and sharing anecdotes about the Colors Tamil stars. Watch Colors Tamizh Thiruvizha powered by Cadbury Dairy Milk Silk with Gold Winner as special partner unravel on Friday, 14th January 2022 at 10:30 AM.

Commenting on the occasion, Mr. Rajaraman S, Business Head, Colors Tamil, said, “The extravagance and quintessence of Pongal lies in the togetherness of families and letting go of worries. We’re ecstatic to be able to provide such an intriguing roster of shows that will bring hours of entertainment and a diverse range of content that will keep families engaged and merry, especially considering the current pandemic state. Additionally, we are also happy to be celebrating this Pongal with our Colors Tamil Family, besides also presenting the channel’s first Pattimandram show. I am confident that it will be a resounding success. We are optimistic that this Colors Tamil Thiruvizha would be a tremendous viewing experience for the Tamil viewers around the world”

Furthermore, adding to the essence of Pongal, the channel will also present a cine weekend with Local boys, featuring, Mammooty, Arya, Prithviraj and Priya Anand at 4:30 PM on Saturday, 15th January. The World Television Premiere of thought provoking duplex movie, Yennanga Sir Unga Sattam, starring R. S. Karthik and Ayra in the lead roles, at 4:30 PM will be telecast on Sunday, 16th January. Grab a tub of popcorn and take a seat with your family to have a fun-filled experience.

This harvest season, let your homes overflow with happiness by tuning into Colors Tamil, starting this Friday, January 14th. The channel is available on all leading cable networks and on all DTH platforms – Sun Direct (CH NO 128), Tata Sky (CHN NO 1555), Airtel (CHN NO 763), Dish TV (CHN NO 1808), and Videocon D2H (CHN NO 553).

Mensa Brands acquires majority stake in aromatherapy and natural personal care brand, Florona

National, January 12, 2022: Continuing its phenomenal growth momentum into 2022, Mensa Brands, India’s first tech-led house of brands, has partnered with Florona, a digital-first aromatherapy brand. Florona offers aromatherapy and natural personal care products and is a bestselling brand in US and Canada. It offers more than 70 types of natural oils including essential oils for diffusers as well as cold pressed carrier oils.

While India is one of the largest exporters of essential oils (around $250m in 2021), the country lacks a globally recognized brand in the segment. Aayush Gupta, the founder of Bo International (one of India’s largest manufacturers of personal care products), launched Florona with a vision to create an international aromatherapy brand of Indian origin. Florona has served millions of happy consumers owing to the quality of its products that are manufactured free of chemicals and diluents.

Speaking on the association, Ananth Narayanan, Founder and CEO of Mensa Brands said, “We are elated to welcome Florona into our growing digital-first House of Brands. The natural personal care market is growing exponentially across the globe and together we are building a leading brand in the segment. We are confident that with our technology, operations, and digital brand building expertise, we can grow the brand 10X in the next 5 years. We plan to launch a range of aromatherapy bath products and natural skincare and haircare solutions, expand presence to new markets and build a tech-led global supply chain to best serve our consumers.”

Speaking on the association with Mensa, Aayush Gupta, Founder of Florona stated, “We couldn’t be more excited to partner with Mensa in our journey to make Florona a global household name. I believe it is the perfect time to build a world class personal care brand from India and with the Mensa team we are primed to achieve our goal. Ananth and the entire Mensa team have been very supportive in getting us on board and share our philosophy of putting customer experience first.”

Mensa Brands is building a tech-led house of brands by investing in and scaling up digital first brands across diverse categories including fashion and apparel, home and garden, beauty and personal care. In terms of taking homegrown brands to international markets, Mensa has truly embodied the ‘India for the world’ philosophy.

Honda 2Wheelers India celebrates 5th anniversary of its Traffic Training Park in Coimbatore

Coimbatore, 11 December 2022: Instilling positive awareness of road safety and safe driving habits into the city, Honda Motorcycle & Scooter India Pvt. and Coimbatore City Police celebrated the 5th year anniversary of its Traffic Training Park at Balasundram Road, Coimbatore, Tamil Nadu in the august presence of Sh. Pradip Kumar, (Indian Police Service, Commissioner of Police, Coimbatore City, Tamil Nadu).

In January 2017, Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI) in association with the Coimbatore City Police inaugurated its first traffic Training Park of Tamil Nadu in Coimbatore. Based on the mini-city concept, the traffic park simulates real road conditions like traffic signals, zebra crossings and speed breakers etc.

Driving road safety awareness in the city, Honda 2Wheelers India has announced that through its daily trainings for all age groups, it has educated over 2.3 Lac people of Coimbatore (more than 1.4 Lac kids and over 87,000 new and existing riders including both male and females) since its inception.

Sharing his insights into the impact of the Traffic Training Park at Balasundaram Road, Coimbatore, Sh. Pradip Kumar (Indian Police Service – Commissioner of Police, Coimbatore City, Tamil Nadu) said, “I am very pleased to visit the traffic park today as it is maintained very well by the team of Coimbatore City Police and Honda Motorcycle & Scooter India Pvt Ltd. Let’s revive its activities. I am sure the police shall play an important role in ensuring better road safety in Coimbatore city.”

Elaborating on spreading road safety awareness Mr. Prabhu Nagaraj, Senior Vice President – Brand & Communication, Honda Motorcycle & Scooter India Pvt. Ltd said, “For HMSI, spreading Road Safety awareness to all age groups has always been top priority. In January 2017, we initiated Traffic Training park project in Coimbatore with the full support of Coimbatore City Police. Today, we are delighted to share that the traffic training park at Balasundram has educated over 2.3 lac people of the city – from 5 year-old children who will be the riders of tomorrow to existing riders, while empowering new female riders journey to become independent riders. Moving forward in the new normal, we continue to cultivate healthy road safety manners through our digital outreach program Honda Road Safety E-Gurukul.”

Honda Motorcycle & Scooter India Pvt. Ltd’s CSR commitment towards Road Safety:

For Honda globally, road safety comes first. Fulfilling its corporate social responsibility (CSR), HMSI has been promoting road safety in India since its start in 2001. Today HMSI’s road safety awareness initiative has already spread to over 42 lac Indians. Its team of skilled safety instructors conduct daily programmes at its 10 adopted traffic parks across India and 7 Safety Driving Education Centres (SDEC).

Not only this, all 1000+ dealerships of HMSI across India spread road safety awareness. HMSI’s proprietary virtual riding simulator increases the risk-prediction ability of riders; while new customers too are given pre-delivery safety advise (PDSA) before they start riding at every dealership across India.

Additionally, ensuring that learning doesn’t stop in the New Normal, HMSI started the digital road safety education initiative – Honda Road Safety E-Gurukul. Since its start in May’20, this initiative has sensitized 6 lac+ Indians on importance of being aware & responsible road users.

Kurkure’s New Campaign With Akshay Kumar Adds A Quirky Twist To A Heist

New Delhi; January 11, 2021: Starting the year with a ‘masaledaar’ twist, Kurkure, one of India’s most loved snack brands, has unveiled a film featuring Bollywood superstar Akshay Kumar and actress Samantha Ruth Prabhu. This film is a part of the larger ‘Ab Laga Masala’ campaign that captures Kurkure as a ‘chatpata’ anytime snack that adds an element of ‘masti’ and quirkiness to the daily lives of its consumers.

Being the family-entertainer throughout its two-decade-long journey, the original Indian snack brand Kurkure has been changing the landscape of salty snacks with its innovative product formats and flavour profiles across collet, puffed, and namkeens – disrupting not only the domestic but also the international markets with its ‘masaledaar’ offerings and quirky storytelling.

In the film, Akshay plays a thief who breaks into Samantha’s house in the middle of the night and gets distracted when he sees a packet of Kurkure kept in the kitchen cabinet. Just as he is about to open the packet, Samantha and her family catch him red-handed and snatch the pack from his hands to eat Kurkure themselves, then offering him as well. Forgetting his initial intention to rob the house and with no fear of being caught, Akshay, who is already eager to munch on the snack, readily obliges. Needless to say, Kurkure’s ‘masaledaar’ flavour sends Akshay into a ‘maha-flavourful’ bliss, until reality hits and greets him with the sound of police sirens on the way to the house.

Sharing his thoughts, Akshay Kumar said, “Be it for my movies or my ads, I’ve always strived to create extraordinary moments for my fans, and Kurkure has been perfect at bringing out the quirky yet extraordinary side of me. It’s always fun to play an entertaining character that can transform dull moments into memorable ones with a ‘masaledaar’ kick.”

Speaking about the new film, Neha Prasad, Associate Director – Brand Marketing Kurkure, PepsiCo India, said, “Kurkure has a special place in the heart of Indian consumers with its iconic flavour and ‘tedha’ persona. The brand has the ability to portray unconventional yet relatable modern Indian family scenarios through its quirky, over-the-top storytelling that transforms any boring moment with family and friends into an entertaining one. Through this film, we want to intensify the brand love and celebrate the iconic flavour of India’s favourite ‘masaledaar’ snack. We are confident that our latest blockbuster combination of Akshay’s exuberant energy and Kurkure’s ‘masti’ will be an eccentric and compelling experience for the fans.”

Expressing her thoughts on the campaign, Ritu Nakra, Senior Vice President, Wunderman Thompson, “Daily life can be such a routine and boring when there is no ‘masaledar’ twist… but with Kurkure Masala Munch, the ‘masala’ hit in each collet unleashes full-on drama in every situation. Watch how the spicey tangy and ‘chatpata’ flavours ka hit make Akshay a mast chor in the new ad campaign for the brand.”

Rs.30 Cr India Online Poker Championship 2022 announced, set to begin from Jan 20

Hyderabad,­­­­ 12th January 2022: Quadrific Media Private Limited, India’s leading gaming tech group, with skill-based games such as poker, rummy, and other gaming formats, is roaring back with its 12th edition of India Online Poker Championship (IOPC) this month. The 18-day long series will commence from January 20 and is scheduled to go on till February 06 with a whopping 30 Crore GTD.

IOPC first started in 2015 with just 6.5 Lacs in GTD, today it is 30 CR which shows huge growth. Over 4000 players played the last edition and the winner of the crown took home 57 lakhs. This year, the leading online poker tournament will bring back the best from previous iterations and add a little something on top, including the biggest leaderboard in the country. With promises of gold crowns and hefty paychecks, players will have the opportunity to grab a new title every day.

This 12th edition of IOPC will host 116 events in total across 18 days, with buy-ins from just 500 with tournaments. The Champion of the IOPC Main Event will be rewarded with a 24 K Gold Medallion with diamond studs crown and jaw-dropping amount of up to INR 3.5 Crore GTD.

Speaking about his views on the announcement, Mr. Amin Rozani, Group CEO of Quadrific Media Pvt Ltd said, “Strategy games that are tactical and skill-based like Poker are spearheading the online gaming ecosystem for the past few years and we are excited to announce the 12th edition of our flagship tournament, India Online Poker Championship. The game inspires millions of intellectuals who can apply their skill set and knowledge in the best interest of the game and win high-end prizes”.

While leveraging the upward growth of the Indian online gaming sector and the increasing pool of active poker players and the poker gaming community, IOPC is dedicated to providing a seamless and fair-gaming experience to its Indian community.

AlUla and Dolce&Gabbana celebrate ancient equestrian heritage in the unique and elegant Ikmah Fashion Cavalry Show

AlUla, Kingdom of Saudi Arabia, January 2022

AlUla, the Saudi Arabian city of heritage and culture, situated in the northwest of Saudi Arabia, will host Dolce&Gabbana Alta Moda, Alta Sartoria and Alta Gioielleria in a unique and elegant fashion show on 27th January 2022 as part of AlUla Moments festivals season.

In addition to the show, Dolce&Gabbana will exhibit the one-of-a-kind collection in Maraya, the world’s largest mirrored building, which will be open for visitors to experience from 28th to 31st January 2022. The guests will have the opportunity to visit the exclusive space, meet the Dolce&Gabbana première and master tailor and get their choices from the unique and customized collection.

The event represents a new stage in the creative path that Dolce&Gabbana started in 2012 with the first Alta Moda Collection, which has been presented through the years in some of the most fascinating Italian and worldwide locations. This has been a journey to discover craftsmanship and pay homage to the most beautiful, poetic and passionate creations that are shaped by human hands.

The fashion show will take place during the Ikmah Fashion Cavalry Show, an event during Winter at Tantora, the first festival in the Kingdom celebrating heritage, culture and music. Ikmah Fashion Cavalry Show is a special exhibition celebrating the extraordinary spirit and tradition of Arabian horses, famous all over the world for their unparalleled beauty and elegance.

Jabal Ikmah, considered one of the main historical and archaeological sites in AlUla, will witness a special evening dedicated to handmade fashion design creativity with an all-Mediterranean flavour. Jabal Ikmah, a mountain near the ancient city of Dadan – the capital of the ancient Dadanite and Lihyanite Kingdoms – has been described as a huge open-air library with historical inscriptions and rock art.

The Ikmah Fashion Cavalry Show has been conceived and produced by Balich Wonder Studio. The show will showcase a full parade of 12 Arabian horses with customized horse accessories and attire, highlighting the harmony between horses and models and impressing the attendees with a unique show.

Winter at Tantora runs from 21st December 2021 to 12th February 2022, offering both international and local visitors an exciting six weeks of music, cultural and equestrian events. Winter at Tantora is the first festival of AlUla Moments which include three other distinctive festivals: AlUla Arts, AlUla Skies, and AlUla Wellness festival.

Tickets to attend Ikmah Fashion Cavalry Show will go on sale from 10th January 2022 on www.experiencealula.com

Indian Traditional Food launches his products”Gujjuben and Yo’s Kitchen sandwich pickles”

Indian Traditional Foods, has recently Launched it’s two new ranges for Global markets under its brands Gujjuben and YO’S Kitchen Sandwich pickles in India’s largest food expo Indus Food 2022.

Gujjuben – The Taste of Gujarat, under this ITF are launching first ever “7 Flavor Panipuri Kit, Ready to use Panipuri Pani in three tangy flavors, Makhana Bhel and other items .

Under YO’s Kitchen Sandwich Pickle , ITF is introducing the first ever mix of Jam & Pickle to attract generations which start their day with Sandwich and end their day with Sandwich.

Before landing his plane to start own venture, Amit in the same event last year had launched Garam Kadai – The Hot Pot and My curry 123. Last successful product was mango lassi in tetra packs. He had launched mango lassi in powder form in 2009, Indian condiments Samosa chutney, bhelpuri chutney etc in 2010, Indian instant dehydrated food range in 2012, Indian ethnic ready to breakfast kit i.e morning mix in 2013 for India’s most reputed food brands I.e Dabur, Bikaji, Rasna, Bambino, Weikfield, Ramdev .

“ITF, Committed to Spread Authentic Indian taste in the most innovative way and very shortly ITF entire range will be available in India on E-commerce platform. Our mission is to spread the taste of India across the Globe. Our vision is to take India to every dining table in the world in the most innovative ways” Amit Kumar Balecha, Founder & CEO of ITF, Gujjuben and YO’S Kitchen.