Serene Hills, Ancient Towns: India’s New Face of Cultural Tourism
As cultural tourism continues to rise, India’s hidden hill stations and heritage towns are capturing the attention of travelers in search of meaningful experiences. Blending misty landscapes with vibrant festivals, these offbeat destinations offer enriching escapes far from the typical tourist routes.
According to Wego, the leading travel marketplace in the Middle East and North Africa, more travelers are exploring India’s lesser-known hills and cultural towns during the busy travel season in the second half of the year.
Quiet Hill Retreats
Serene and untouched, hill stations such as Yercaud, Kausani, and Araku Valley offer travelers a peaceful retreat. In Yercaud, visitors enjoy coffee plantations and tranquil lake views. Kausani charms with its panoramic Himalayan scenery, making it a haven for relaxation and meditation. Meanwhile, Araku Valley in the Eastern Ghats delights visitors with lush forests, waterfalls, and scenic train rides.
Cultural Heritage Towns
Heritage towns such as Maheshwar, Orchha, and Karaikudi transport travelers back in time. In Maheshwar, ancient temples and riverside ghats create a spiritual atmosphere, while its handwoven textiles reflect a rich artisanal legacy. Orchha is known for its palaces and grand cenotaphs overlooking the Betwa River. Karaikudi offers a glimpse into Chettinad’s historic mansions and traditional architecture.
Festive Celebrations
These destinations become even more vibrant during India’s festival season, giving travelers the chance to immerse themselves in local traditions:
- Onam in Yercaud and Karaikudi brings colorful flower carpets, boat races, and festive feasts.
- Navratri and Durga Puja in Maheshwar and Orchha offer spiritual music, dance, and elaborate ceremonies.
- Diwali fills towns like Karaikudi and Maheshwar with lights, decorations, and joyful gatherings.
- Poush Mela in West Bengal draws visitors with folk performances and artisanal markets.
- Hornbill Festival in Nagaland highlights tribal customs, dance, and crafts in stunning hill landscapes.
“India is redefining what it means to travel meaningfully,” said Bernard Corraya, General Manager, Wego India. “Today’s travelers crave authenticity, whether it’s sipping chai in a mountain homestay or dancing at a harvest festival. These experiences are not just trips—they’re a way to truly connect with India’s diverse culture and soul.”
Culture-Driven Stays on the Rise
As travelers increasingly seek conscious and culture-driven experiences, India’s lesser-known destinations—blending nature, heritage, and heartfelt hospitality—are emerging as the new face of domestic tourism.
More visitors are now opting for traditional homestays and heritage lodges, where they can savor home-cooked meals, enjoy personalized hospitality, and immerse themselves in local routines. From mountain retreats in Sikkim to grand Chettinad mansions in Tamil Nadu, these accommodations offer a deeper connection with India’s cultural landscape and a more authentic way to travel.