Emergency Room – Emversity’s Bold Move into Web Storytelling for Allied Healthcare Awareness
Bangalore: Emversity, a leader in Healthcare education, proudly unveils ‘Emergency Room’ a 3-part web series following Trisha, an aspiring healthcare professional, as she navigates the intense world of emergency care. Scripted and produced by Rusk Media in creative partnership with ITW Integrated Marketing Services, the series sheds light on the unsung heroes of healthcare – paramedics, nurses, and allied healthcare professionals who keep the healthcare ecosystem running.
Founded with a mission to bridge the skills gap in the healthcare industry, Emversity has established itself as a premier institution for Allied Healthcare & Nursing education. Recognizing the growing need for well-trained paramedics, technicians, and caregivers, Emversity offers cutting-edge B.Voc and B.Sc. Hons, & MBA undergraduate and postgraduate degree programs designed to prepare students for dynamic roles in the healthcare sector. Through its innovative curriculum, hands-on training, and industry collaborations, the institution empowers students to step into fulfilling careers in a field that is more crucial than ever.
The series is set to launch in April, capturing the imagination of students exploring careers in healthcare.
Vivek Sinha, Founder & CEO, Emversity – “‘Emergency Room’ is more than just a show – it’s a movement to recognize and appreciate the vital role of Allied Healthcare professionals. At Emversity, we are committed to empowering the next generation of healthcare professionals, and this web series is an extension of that mission. We’ve created something that informs, inspires, and deeply resonates with aspiring healthcare workers. By leveraging impactful storytelling, we aim to reach students at a crucial stage in their career decision-making process, showing them the immense opportunities available in the Allied Healthcare sector.
Our creative partners ITW Integrated Marketing Services and production partners Rusk Media have been instrumental in helping us shape this vision, from content strategy to execution, ensuring that ‘Emergency Room’ is not just any other marketing initiative, but a meaningful engagement tool that aligns with our brand’s long-term goals.”
Shubhodip Pal, CEO, ITW Integrated Marketing Services – “Emergency room is a first of its kind show which takes the approach of edutainment where the skills of these unsung heroes are brought to life and how as a career option, if chosen, has its merits too in the medical ecosystem. It was a great call taken by Emversity to go ahead with such a series to get their business objectives going with an out of the box idea and to Rusk Media for running with our vision and creating this show. I have no doubt that students and parents alike will immediately see the value in Allied Healthcare Sciences through this medium and give them a perspective of its merits.”
“At Rusk Media, we believe in the power of storytelling to connect with audiences on a deeper level. Partnering with Emversity on ‘Emergency Room’ has allowed us to craft a narrative that not only entertains but also illuminates the critical role of Allied Healthcare professionals.” said Mayank Yadav, CEO of RuskMedia
With an increasing number of students consuming content online, the series launching on 4th April on YouTube not only highlights the challenges and triumphs of Allied Healthcare professionals but also highlights the impact of Emversity’s practical and innovative training in this field. Amid fierce competition from established education giants, Emversity’s innovative approach reinforces its commitment to shaping the future of healthcare professionals.
