WAI WAI Noodles to Expand Strongly in Bangalore with New Strategic Intent
Bangalore, 04th May 2023: – CG Foods owned, WAI WAI Noodles, a leading noodle brand in India, is excited to announce its plans to expand and consolidate its market reach in Bangalore city and neighboring areas, focusing on the 20% of Karnataka’s entire population that resides in Bangalore. With a total urban population of 1.36 crores in Bangalore, the company aims to tap into the potential of this bustling city and its surrounding towns and districts.
According to the Nielson Report 2020, the noodle market size in Karnataka is approximately 345 crores annually. WAI WAI Noodle has successfully established a strong foothold in Bangalore, where it currently achieves an average monthly sales revenue of 1 crore approximately. From 2021 to 2023 the company witnessed a growth percentage of 12% CAGR, indicating a promising future. To further expand its business, WAI WAI Noodle intends to concentrate on the towns and districts surrounding Bangalore, such as Mysore, Hubli, Mangalore, Gulbarga, and Belgaum.
As part of its expansion strategy, the company aims to target highly popular areas in Bangalore East and South, where WAI WAI Noodle enjoys maximum sales, such as Kormangla, JP Nagar, Hedge Nagar, and BabusaPalya. In addition, the company has noted a significant surge in demand for its Jain Noodles variant in Bangalore Central. With this move, the company is poised to capture a larger market share in Bangalore and meet the growing consumer demand for its products.
CG Foods owned Instant Noodles brand WAI’s expansion focus will be on towns within a 70 km radius of Bangalore City, including Nelamangala, Kanakapura, Doddaballapura, Chickballapura, Ramnagar, Anekkal, Magadi, and Kolar. As part of this expansion plan, the company aims to increase its distribution network and introduce new products that cater to local taste preferences.
Regarding the expansion plan, Mr Varun Chaudhary, MD CG Foods stated, “As the Indian food industry continues to evolve, the snack segment has witnessed significant growth, with noodles being a popular snack choice among consumers. We are thrilled to extend our market presence in Bangalore and surrounding regions, catering to the diverse tastes of the region’s consumers. By focusing on towns and districts in the vicinity of Bangalore, we aim to leverage our strong foothold in the city and serve the 20 percent of Karnataka’s population that calls Bangalore home. Our expansion endeavors will enable us to reinforce our market standing and position ourselves as a leading noodle brand in Karnataka, furthering our commitment to providing high-quality, innovative snack options to consumers across India.”
WAI WAI Noodles’ product range also includes a variety of brown noodles that fall under the Instant RTE (Ready to Eat) category. Customers can simply open the pack and have noodles directly without cooking them. The company’s vast product portfolio includes Multigrain, Spicy, Hakka, Sauces, Pasta, and Bhujiya, along with three (Dynamite, Akbare, Pyro) premium spicy instant noodles seasoned with globally renowned hot peppers.
WAI WAI is gearing up to expand its market presence in Bangalore and surrounding areas by introducing a new range of customized and nutritionally rich products. The company’s move is aimed at catering to the diverse tastes and preferences of the region’s discerning consumers and gaining a larger market share. With this latest development, WAI WAI Noodle is set to strengthen its position as a leading player in the highly competitive food industry and meet the growing demand for healthy and delicious food options.
