Tiny Lane, A Conscious Baby – Mom Essential Brand for Infants and Children

Weaved by Co-Founder and CEO, Ruchi Abichandani, in 2020, TinyLane advocates the need for mindful consumption through its use of ethically manufactured products made of natural fibers and offers comfortable infant and baby products made of organic and sustainable fabric.

Ruchi Abichandani’s quest began when she couldn’t find quality baby essentials for her daughter and thoughtful gifting opportunities for friends and family. She sensed a market vacuum and realized the need for a safe brand with soothing design and quality necessities for infants and babies under 3 years. She gave up the safety and comfort of her corporate job and plunged into an entrepreneurial journey to launch a baby care essentials brand. A brand that stands apart, one with a stress on fabric innovation, offering the softest comfort and a unique bamboo-cotton combo that creates womb-like care for an infant. From curating Swaddles to Washcloths, and everything in between, the brand today is fast becoming the favorite place for all Mamas.

From designing pieces, reviewing pre-production samples, filling orders, and running the brand’s marketing and sales, this mama is the pillar behind the brand and savors every second of her entrepreneurial journey. Her affinity for apparel and command over sourcing came together to create magic as she weaved her mastery into every product, day in day out.

Ruchi is constantly innovating and developing new products for the brand and is a true visionary- who understands a mother’s love and makes all the effort to incorporate the same love into the products.

With more than 20 years of experience leading product sourcing, quality control, and vendor management for retailers like Spencer’s and export houses like Triburg, she has also led sourcing and client servicing for renowned brands such as CK, VH, Carrefour, IZOD, etc.

Ruchi says, “As a mother and an entrepreneur, I find innovating and providing safer products for the newborn, most fulfilling and purposeful – It’s important to have a perfect start to Life”