The Basics of Subtitles
The world of digital marketing is constantly changing. New trends and approaches are emerging all the time, which means that marketers need to stay on top of their game to keep up with the latest developments.
One area where this is especially true is subtitles. Subtitles are a great way to increase your viewership and reach the hearing impaired audience. You can also give access to international viewers who speak different languages than you!
While many have heard about them, not everyone knows what they are or how they can be used for a variety of purposes. In this post, we’ll take a look at the basics behind subtitles and some ways you might use them when creating your marketing materials today.
- What are subtitles?
There are many reasons why subtitles may be used in a video. One reason is for viewers who do not speak the language of the film, and another is for those with hearing disabilities. Subtitles can also be used to identify characters speaking or to provide important information about what they are saying.
The placement of subtitles on the screen can vary depending on whether or not they are being projected from a text that scrolls across the bottom of the screen (commonly seen in foreign films) or if they’re displayed at the top of the frame near where time codes would appear (usually seen when English-speaking actors need them).
- Why do you need subtitles?
In the past, TV shows and movies were presented to audiences with no subtitles. Subtitles are an important aspect to consider when creating videos because it helps make your content accessible to more people by providing translations.
Video subtitles can also improve SEO because Google favors videos with titles embedded into them over those without titles or descriptions. This is especially important if you are creating videos for social media where there isn’t always enough space for text descriptions. In addition, adding subtitles creates an opportunity for you as a business owner or marketer to include short call-to-actions in the form.
- How to create subtitles for your video?
We all know that video content is one of the most engaging forms of marketing. But what are the best practices when it comes to subtitles? How do you make them stand out? Here’s a quick guide on how to create subtitles for your videos.
- There are three ways that you can add subtitles to your video:
- Using auto-generated captions
- Manually typing out the text
- and Uploading an SRT file.
- Use a different font size and style for the subtitles.
- Make sure that there is enough contrast between the background and the text.
- Keep it short – subtitles should only be a few words long, not sentences.
- Proofread! Check for spelling mistakes or typos before publishing your video with subtitles on YouTube.
The title of your blog post will be the first thing to catch someone’s attention. So, you must aim to make an impression. One way to do this is by using subtitles within your video. Titles at the beginning of a video provide context for what viewers are about to see, so they help get people hooked on your content from the start.
In summary, the benefits of having subtitles available are that it allows all members of society to enjoy their favorite program without any barriers; whether they’re deaf/hard-of-hearing or from a different country, and understand all kinds of visual content. Furthermore, with advancements in technology, you now have access to subtitle translation on your TV set-top box (STB) or streaming device. Thus, adding captions to your marketing videos can be a powerful way to increase engagement and conversions.
