Marico’s Flagship Brand Saffola Fittify is Now Available on Onegreen, Asia’s Largest Organic E-commerce Platform
Gurgaon, November 12, 2022: Marico’s flagship brand Saffola Fittify has entered into an exclusive collaboration with one green, the largest eCommerce marketplace in Asia for clean, conscious, and organic products. The collaboration would enable Saffola Fittify to enter the rapidly growing conscious consumer market. It will also help the latter build a mainstream ecosystem facilitating conscious living.
As part of the deal, OneGreen(www.onegreen.in) is slated to be the exclusive new-age d2C/e-commerce partner for the existing range of Saffola Fittify, Marico’s Healthy Gourmet unit catering to the health-conscious segment of the FMCG market.
Commenting on why Marico chose OneGreen to be its exclusive platform partner, Neha Gahlaut, Co-founder of OneGreen, said, “Consumer beliefs and behaviors are changing fast and the pandemic has disrupted nearly every ingrained habit and the way people shopped earlier. Brands are wary of the consumers’ pursuit of a more conscious and healthier lifestyle which is evident in their buying behavior. The trend has brought about a new synergy between the market giants and new-age disruptors carving a niche with their sustainable business models. The Marico-OneGreen association is testimony to this welcome new wave that aims to bring the healthy living into the mainstream”.
Consumers today are not only conscious about the right foods for their physical and mental health, but also the environment. Millennials and Gen Z buyers are actively seeking information on the origins and production processes adopted to create the products on offer. Brands like Saffola Fittify are well-versed in this change and have been taking steps to address the consumers’ concerns effectively.
The coming together of manufacturers and digital retail platforms augurs well for the future growth of the segment. It is also expected to significantly boost the ease of access for conscious consumers.
“We could see a strong connection between the brand philosophy of OneGreen and Saffola Fittify’s commitment to building healthy food choices. Having Marico products on our platform would be a matter of pride and instrumental in building market confidence in conscious and healthy lifestyle products”, says Abhijit Bhattacharya, Founder, and Chief Business Officer, OneGreen.
Today, for any conscious and relevant brand, it is pertinent to reach out to almost 100 million conscious consumers in India via a platform like OneGreen that provides everything from personal care to groceries and staples; from baby to intimate hygiene, from home care to food and beverage and healthy snacks – aiming to satisfy an array of needs of its consumers in terms of availability and by assuring them of the quality.
OneGreen is Asia’s largest one-stop online shop for everything pure, safe, natural, and conscious – from regular staples and groceries to snacks to personal care items to kids’ toys to home care and décor, etc. OneGreen is home to 500+ safe Indian brands with a range of 18,000+ products and 80+ categories.
Some of the prominent brands listed on the marketplace are Yoga Bar, Neeman’s, Epigamia, Tata Soulful, Nourish Organics, Vahdam Teas, Snackible, Super Bottoms, The MomsCo, Conscious Foods, Neemli Naturals, The Whole Truth, Walgreens, Shumee, Dr. Sheths, Azah, Brillare, Bare Necessities, Happy Jars, 2 Brothers, RAS Luxury and Bella Vita to name a few. The focus is also on providing smaller, ethical brands with the same exposure as well, making OneGreen an exclusive seller of multiple brands.
