Link and Pernod Ricard GTR Extend Partnership with New Tech Deal
Driving Innovation, Link and Pernod Ricard GTR Extend Partnership with New Contract and Technology Solution
August 8, 2025: Link is proud to announce the extension of its long-standing strategic partnership with Pernod Ricard GTR with the establishment of a new, extended global contract. Building on 6-years of successful collaboration, this expanded agreement introduces new product categories and cutting-edge technology, reinforcing both companies’ commitment to innovation, efficiency, and sustainability.
Link will continue supplying high-quality GWP and packaging to Pernod Ricard’s Travel Retail business across EMEA, IMEA, APAC, and the Americas. To support this expansion, Link has appointed a dedicated and talented team in IMEA, APAC, and the Americas, enhancing its regional expertise and responsiveness to local market needs.
A key milestone of this partnership is the launch of Link’s Connect Technology data suite, designed to enhance operational efficiency across all regions. This platform will provide customers with end-to-end visibility of their projects, improving supply chain management and agility. Additionally, the new system will capture environmental data at the point of order, ensuring compliance with Corporate Sustainability Reporting Directive (CSRD) requirements and reinforcing Link’s and Pernod Ricard GTR’s sustainability objectives.
Stuart Swanson of Pernod Ricard GTR, said, “In challenging environments, Pernod Ricard Global Travel Retail has sought to drive efficiencies and deliver tangible results within its procurement operations. By expanding our global scope with Link, we ensure agility, compliance, and most importantly, synergies across all of our markets.”
Steve Pomeroy, Chief Client Officer of Link, said, “We are delighted to strengthen our partnership with Pernod Ricard GTR, expanding both our service scope and technological capabilities. This collaboration not only enhances our ability to deliver tailored solutions across multiple regions but also demonstrates our shared commitment to innovation and sustainability. The introduction of our Connect Technology data suite will transform how we manage projects, optimise resources, and provide critical environmental reporting. We look forward to continuously driving positive change together.”
This strategic partnership marks a significant step forward in advancing marketing procurement, enhancing supply chain efficiency, and championing sustainable solutions in the global travel retail sector.