Introducing The Botanical Theory: Rooted in Nature, Backed by Science
New Delhi, 12th August, 2025: In a beauty landscape cluttered with jargon and exaggerated claims, The Botanical Theory enters with a refreshingly honest approach. Founded on the belief that skincare should be simple, transparent, and effective, the brand is committed to creating products that are rooted in nature and backed by science.
The Botanical Theory offers a thoughtfully curated range of skincare products. From gentle face cleansers to nourishing moisturisers, soothing serums, under-eye creams, and face scrubs, each product is designed to work in harmony with the skin’s natural rhythm. Crafted with premium botanical ingredients such as chamomile, calendula, arnica, lavender, and ginseng root, the brand’s formulations are designed to calm, strengthen, and heal the skin while enhancing its natural glow. These ingredients are carefully selected for their therapeutic properties and sourced with a commitment to sustainability and ethical manufacturing practices. Every product is dermatologically approved, scientifically backed, and clinically tested to ensure visible results without compromising on safety or integrity. With WHO-GMP approval and Ayush India certification, The Botanical Theory stands for clean beauty you can trust.
Sargam Dhawan Bhayana, the founder of The Botanical Theory, brings over 7 years of rich experience in the beauty and e-commerce space. Speaking about the inspiration behind the brand, Sargam said, “I kept wondering—why is no one making skincare for real women? Women with real lives, real skin concerns, and very little time for 10-step routines. Eventually, I decided I didn’t just want to complain about it—I wanted to be part of the solution. That’s how The Botanical Theory began in 2023. After two and a half years of deep market research, formulation upgrades, and rigorous R&D, the brand is ready to launch in 2025. I spoke to women across different ages and skin types, and what they all wanted was clear: clean, effective products with powerful ingredients, without the high price tag. So that’s what we built—simple, honest skincare that fits into real life.”
A bootstrapped beauty brand, they are targeting ₹10 crore in revenue, with strategic investments in hero product launches, marketing efficiency, and core metric optimization. Key focus areas include lowering CAC, boosting retention, and increasing repeat purchases to build predictable revenue and support long-term scalability for FY 2025. With an ARR target of ₹20 crore, the following year will focus on expanding the portfolio with 3–5 new SKUs, enhancing customer lifetime value through subscriptions and loyalty programs, and integrating with quick-commerce platforms like Blinkit and Zepto to meet rising demand for speed and convenience.
Targeted at conscious consumers in urban and semi-urban India, The Botanical Theory’s vision is to inspire a return to nature. The brand empowers individuals to embrace their skin’s natural vitality, rooted in purity, grown with integrity, and delivered with purpose.