How apna helped Khush in establishing his online business
Where there’s a will, there will always be a way! It’s one of the common adages we’ve heard, but only a few follow it wholeheartedly. The story of Bihar‘s Khush is one such; as the world grappled with Covid- 19, and people struggled to manage their daily expenses, Khush saw it as an opportunity to start a business that was long overdue. He researched about various online platforms to get an idea of how online businesses work. He saw how so many people were making money by reselling goods from online e-commerce platforms. So, he decided to start a reselling business through apps like Meesho and Glowroad Shop 101 which enable sellers to provide a country-wide delivery with no headache of maintaining an inventory.
As he understood the process, he began his own business and named it ‘Khush Online’. He thought that his dream was turning into a reality but the future had something different in store for him. Even after his tireless efforts, he was unable to garner any customers. This weakened his determination to do something big on his own. After trying to attract customers online for a month, when he was about to give up, he thought of testing for the last time and started talking about his business in the neighborhood. However, everyone had their own apprehensions when it came to online shopping, not through a reputed e-commerce firm. Nobody showed any interest in buying things from him and when he finally got his first order of a t-shirt, the customer received a torn one. This left him dejected and he stopped putting in effort for a few days.
However, he did not give up on his dream of establishing his business and decided to begin again. That’s when he heard about the apna app and its community engagement services and decided to sign up for the app. He used the community engagement platform in a novel way to advertise his products and gain customers.
While he did not get many customers in the beginning, to his surprise his business took off really well in a matter of a few months. In no time, he made a Whatsapp group and shared its link on Apna’s feed through which many apna users joined and ‘Khush Online’ received plenty of orders. At present, Khush online is run by a team of 5 members and is operated through several shopping groups on Whatsapp and Telegram. While Apna has been a go-to platform for job seekers and has given wings to a million dreams, Khush taught and inspired everyone that apna is not limited to hiring or getting hired. Such stories demonstrate that one should keep putting constant efforts to achieve their goals and they would find multiple opportunities, just like Khush did.
