Frudia Brings Korean Skincare Magic to India, Partners Exclusively with kindlife
kindlife, young India’s favourite global beauty and wellness platform, is thrilled to announce the exclusive launch of Frudia, the hyped South Korean skincare brand, into the Indian market. This collaboration furthers kindlife’s commitment to bringing globally acclaimed beauty innovations to Indian consumers, further enriching the K-beauty landscape in the country.
Frudia, a name derived from ‘fruit’ and the Greek word ‘dia’ meaning ‘by’ or ‘of’, embodies the brand’s philosophy of harnessing the natural benefits of fruits to nurture the skin. With over 30 years of dedicated research, Frudia has perfected the R VITA W™ process—a low-temperature extraction method that preserves the vital nutrients of fruits, ensuring maximum efficacy in skincare formulations.
Radhika Ghai, Founder & CEO of kindlife, expressed enthusiasm about the partnership:
“We are excited to introduce Frudia to the Indian market. Frudia is the OG fruit-based skincare brand and aligns perfectly with our philosophy of making high-quality Korean beauty brands accessible to young Indian consumers.”
Frudia offers a diverse range of products tailored to various skin concerns, each formulated with high concentrations of fruit extracts. For instance, the Blueberry Hydrating line leverages the antioxidant properties of blueberries to deliver deep hydration, while the Green Grape Pore Control line uses tannic acid from green grapes to balance moisture and minimize pores.
“Gen Zillennials want innovative, highly effective products and brands that are trending. As the ultimate destination for young consumers, we’re thrilled to revolutionize their beauty game by bringing them authentic and the freshest Korean beauty,” she adds.
Frudia Citrus Brightening Cream
Hydrate, brighten, and nourish your skin in one creamy scoop with this luxurious formula. Infused with citrus extracts, it helps fade dark spots and boost radiance, while melting effortlessly into the skin for deep hydration without a greasy feel. Packed with hardworking antioxidants, it protects and refreshes, leaving your skin glowing, smooth, and perfectly prepped as the final step in your AM or PM routine.
Frudia Blueberry Hydrating Honey Lip Balm
Indulge your lips with this luscious balm, packed with nourishing blueberry extract and honey. It deeply moisturizes chapped lips and protects against dryness, melting on contact to soften and replenish. With each swipe, it leaves your lips looking smooth, plump, and healthy—perfect for daily use or as an overnight repair treatment. Get sweet, juicy lips in one effortless swipe.
Frudia Green Grape Pore Control Serum
This pore-refining serum delivers lightweight hydration without the heaviness, making it perfect for oily or congested skin. Formulated with green grape extract and tannins, it works to tighten pores, regulate excess oil, and calm redness. Its fast-absorbing texture layers beautifully under other products while helping to smooth rough skin for a clearer, more balanced complexion. Ideal for daily use, it leaves your skin looking clean, refreshed, and refined.
In 3 years, kindlife has rapidly grown to over 1,000 brands and a community of 2.5 million. As the Hallyu wave continues to influence beauty trends in India, the platform remains at the forefront of this movement, bridging the gap between global beauty brands and local consumers. By introducing Frudia, kindlife not only expands its curated portfolio but also reinforces its commitment to building a community that celebrates beauty, self-care, and wellness.
