Fenesta Collaborates with Highly Anticipated Action Thriller Movie War 2

13th August 2025:  Fenesta, India’s No. 1 windows and doors brand, has announced its collaboration with the year’s most-awaited action-packed thriller, War 2. In a first-of-its-kind association, Fenesta has made a cameo in the film’s teaser, where lead actors Hrithik Roshan and Jr NTR reference the brand, marking a unique moment of crossover between cinema and everyday life. The teaser is currently being screened in partnership with UFO Moviez and PVR across 500+ cinema screens in 100+ cities across India, reaching audiences nationwide.

The teaser blends Fenesta naturally into the storyline, adding a touch of familiarity to the film’s high-adrenaline world. As the action unfolds on screen, the reference to Fenesta serves as a nod to the brand’s place in people’s lives—subtle, recognisable, and part of the backdrop against which stories, both real and fictional, are told.

Speaking on the collaboration, Susmita Nag, Head of Marketing at Fenesta, said, “Fenesta has always been about more than just windows and doors—we create frames for life’s moments. Our collaboration with the promo of War 2 lets us step into a space where stories and emotions come alive, blending the strength, precision, and style of our products with the thrill and drama of the big screen. This association isn’t just a cameo—it’s a reflection of how deeply the brand is woven into the everyday backdrops of people’s lives, now brought to life in a way that’s both unforgettable and culturally resonant”

The collaboration reflects Fenesta’s ongoing pursuit of innovative engagement with consumers, taking the brand beyond homes and into popular culture. With War 2 poised to become one of the biggest blockbusters of the year, Fenesta’s presence on the silver screen offers audiences a cinematic “window” into the brand’s world of design, durability, and trust.