Elista expands its dishwasher range with launch of Smart, Cost-Effective product range for Indian Homes
New Delhi, July 30, 2024: Elista, India’s leading consumer technology brand under TeknoDome, today announced the expansion of its dishwasher category with the launch of a new range of dishwashers. Known for revolutionizing the Indian home appliance market with high-quality, affordable products, Elista continues its tradition of innovation with these latest offerings, aimed at making everyday life easier for Indian households.
The new Elista dishwashers redefine kitchen convenience with their advanced technology and user-centric features. These dishwashers are tailored specifically for Indian households, capable of cleaning sticky, ghee-laden utensils without leaving any residues. Elista EDC12P, EDC12SS, and EDC12SP dishwashers deliver superior cleaning performance, effectively removing up to 99.9% of germs, including common bacteria from utensils. With multiple wash programs, these dishwashers cater to different types of utensils and cleaning needs, ensuring thorough cleanliness and hygiene.
Pawan Kumar, CEO of Elista, commented on the launch of the new dishwasher category, “Elista has consistently met the evolving demands of Indian consumers with innovative technology products. Our new dishwashers combine the latest cutting-edge technology with affordable pricing, designed to provide superior cleaning performance while remaining accessible to a wider audience. This move aligns with our vision to enhance everyday living through smart and accessible technology. We have leveraged our extensive research and development capabilities to create products that meet the highest standards of quality and performance. We are confident that our dishwashers will redefine kitchen convenience and set new standards in the market.”
Crafted with a sleek and modern design, Elista dishwashers will enhance the look of any kitchen. The dishwashers feature intuitive control panel and LED display for simple and hassle-free usability, even for first-time users. The dishwashers also feature a child lock for enhanced safety, ensuring peace of mind for families with young children.
Equipped with energy-saving technology, the Elista dishwashers are A++ rated for energy efficiency, minimizing electricity consumption without compromising on performance. Available in various capacities, Elista dishwashers offer flexibility and convenience, accommodating different household sizes and utensil loads. With noise reduction technology, these dishwashers operate quietly, making them ideal for use at any time of day or night.
Pricing and Availability
The Elista dishwashers are priced competitively, with the Elista EDC 12 SP the EDC 12SS and the EDC12P These dishwashers will be available on Flipkart.com and Amazon.in, as well as through Elista’s robust network of nearly 15,000 retail outlets across India. Each dishwasher comes with a comprehensive warranty and access to Elista’s extensive after-sales service network, ensuring peace of mind for customers.
Elista’s portfolio consists of Smart LED TVs, washing machines, coolers, dishwashers, refrigerators, IT accessories, mobile accessories, and speakers. Elista boasts an extensive network of over 20,000 outlets and 400 distributors across India. Recently, the company launched a new range of high-performance air conditioners, aiming for Rs 50 crore in sales within the first year. True to its motto of “Make in India for the world,” Elista remains firmly rooted in India while on a strong growth trajectory. With a global presence spanning 17 countries, including key markets such as the Middle East, CIS, and Africa, Elista is poised for exponential growth.
Leveraging its international reach, the company plans to expand to 50 countries by 2025, targeting a global revenue of ₹1,500 crore by the end of the same year. To meet rising demand in both domestic and international markets, Elista is setting up a new manufacturing unit in India this year. The company’s strategic expansion into the UAE market and forthcoming entry into the CIS and MENA regions underscore its commitment to growth and innovation.
