DoubleVerify Launches DV AI Verification™ to Monitor Agent Interactions

DoubleVerify Introduces DV AI Verification offering to Identify and Manage Agent Interactions and Avoid AI Slop

India, 05th November, 2025: DoubleVerify (“DV”) (NYSE: DV), the leading software platform for verifying media quality, optimizing ad performance, and proving campaign outcomes, today announced DV AI Verification, a new offering designed to help advertisers identify and manage AI agent interactions and avoid low-quality AI-generated content. This launch represents a major step in DV’s broader investment in AI-focused technologies, enabling advertisers to navigate the increasingly complex AI-driven digital ecosystem with confidence.

Each month, DV analyzes nearly 2 billion interactions with both declared and undeclared AI agents, leveraging a deep intelligence layer built to enhance transparency, accountability, and performance.

“From declared agents powered by platforms such as ChatGPT, Claude, and Perplexity, to undeclared, potentially malicious AI bots, as well as emerging personal and retail agents, advertisers face a digital ecosystem full of new opportunities and risks,” said Mark Zagorski, CEO of DoubleVerify. “With content increasingly flooded with low-quality AI-generated material, brand suitability concerns and wasted impressions are on the rise. DV AI Verification delivers greater transparency and stronger content alignment, helping marketers confidently manage AI interactions.”

Key Capabilities of DV AI Verification

• Agent ID Measurement: An industry-first solution enabling advertisers to identify and measure ad engagement with AI-powered chatbots, maximizing advertising ROI. Analytics cover both general and sophisticated invalid traffic types, including:

  • Declared AI bots: Large language model crawlers recognized by the IAB

  • Evasive SIVT scrapers: Undeclared scrapers bypassing detection

  • Automated and agentic AI browsing: Sessions by tools like Atlas and Comet Assistant

• AI SlopStopper for Open Web: Expanding on DV’s Gen AI Website Avoidance and Detection tool launched in December 2024, this product helps advertisers avoid low-quality AI-generated content across programmatic environments. Pre-bid avoidance is available through DV’s Authentic Brand SuitabilityⓇ on over 30 major buying platforms, including Amazon, Microsoft Invest, The Trade Desk, and Yahoo. Post-bid measurement data is accessible via DV Pinnacle®, DV’s unified analytics platform.

• AI SlopStopper for Social: Launching in early 2026, this extension applies AI slop identification technology to major social media platforms, helping advertisers maintain brand integrity and prevent wasted ad spend.

DV AI Verification is a key component of DV’s Media AdVantage Platform, which combines AI-powered media verification, ad optimization, and campaign measurement to maximize media performance and return on ad spend. By enabling advertisers to proactively manage LLM-type interactions and avoid low-quality AI-generated content, DV reinforces its commitment to delivering transparency, accountability, and measurable performance in a rapidly evolving AI landscape.