Campus Activewear Bats for Grassroots Cricket with Saurashtra Pro T20 League Tie-Up
New Delhi, 10th June 2025: Campus Activewear, one of India’s leading Sports and Athleisure footwear brand, has teamed with the Saurashtra Pro T20 League (SPTL) 2025 as Title Partner; highlighting its continued commitment to empower and support regional sporting ecosystem and players. This partnership also reflects Campus’ belief that sport is a powerful medium of self-expression and transformation, aligning with its identity as a movement-led, youth-first brand.
Beyond a traditional sponsorship, this alliance represents a strategic investment by Campus in India’s youth and emerging talents, guided by the brand’s core philosophy – “Move Your Way”, into actionable impact. By means of this partnership with SPTL, Campus aims to support and foster young athletes from the heartlands of Saurashtra. Further, this positions Campus as a brand that resonates with the young aspirational consumers through one of the most loved sports – cricket.
“At Campus, we believe in empowering the movement of India’s youth – not just through what they wear, but also through the opportunities we help create,” said Nikhil Aggarwal, CEO & Whole Time Director, Campus Activewear. “Our partnership with the Saurashtra Pro T20 League honours regional pride, grassroot talent, the unstoppable energy and importance of sports. We believe such associations help in connecting with local audiences while strengthening our presence in such important markets. As a home-grown brand, we are honoured to be at the junction of performance and ambition, supporting young sportspersons both on and off the field.”
Renowned for launching local cricketing talent, the Saurashtra Pro T20 League aligns perfectly with Campus’ broader vision: to empower and support the youth by investing in platforms that matter to them. Through this association, Campus will expand its exposure vis-à-vis on-ground branding and digital touchpoints including OTT, social media platform– not just fostering visibility, but long-term cultural equity among both sports enthusiasts and fashion-first audiences.
