Bizotico Introduces Swiss Elegance to India: Launches Mechano Watch from Roamer Collection
Mumbai, India November 16, 2024: Bizotico Group, India’s leading distributor of luxury timepieces, launched the exquisite watch collection Mechano by the renowned Swiss Watchmaker Roamer, bringing the very finest of Swiss craftsmanship in watchmaking to the Indian market.
With this new and original in-house movement, ROAMER OF SWITZERLAND goes back to the roots in the best sense of the word; Meyer & Stüdeli was the company’s name when they were already producing renowned movements in the best Swiss Made tradition at the beginning of the 20th century. Winding a watch by hand transcends mere functionality, becoming a cherished ritual among aficionados and collectors globally. The new MECHANO by ROAMER OF SWITZERLAND introduces a stunning men’s square watch with manual winding, poised to captivate your senses and earn its place as your preferred timepiece. This marvel of horological engineering is equipped with a robust 44-hour power reserve, ensuring meticulous timekeeping even when set aside for a day. At its heart lies the sophisticated Incabloc® shock protection system, safeguarding the movement against life’s unexpected jolts and ensuring longevity and reliability. Furthermore, the inclusion of 18 jewels within the movement not only reduces friction among the moving parts, enhancing accuracy, but also adds an element of refined luxury to the watch’s internal mechanics. The MECHANO stands as a testament to ROAMER OF SWITZERLAND’s commitment to blending traditional craftsmanship with avant-garde features, creating a watch that is both a functional masterpiece and a symbol of elegance.
The MECHANO is a perfect example of high-class Swiss Made functionality, paired with a classy stand-out vintage inspired design. A sophisticated soft square shape case and dial design, features a round skeleton window, allowing an engaging view into the Swiss Made mechanical hand-winding MST-23 movement signed Meyer and Stüdeli. Watching the gears at work through the glass caseback, you can especially appreciate the heart of the manual-wind MECHANO, where no rotor conceals any part of the mechanical movement.
Under a scratch-resistant anti-reflective sapphire crystal, the skeleton window of the MECHANO is set off with a dial in blue, black, green, or a striking cinnamon brown. Slender baton hour markers are doubled at the 12 o‘clock position. The five models come in an interchangeable box set with an extra strap included.
In colour-co-ordination with the model design, you will find a crocodile pattern style embossed hand-crafted Italian leather strap in black, blue, or brown. Thanks to an easy-change pushpin system, the MECHANO can change its look in no time at all, with no tools required.
Unveiling the Mechano collection in a gala launch event at the beautiful Zimson watch store in Bengaluru were Christian Frommherz, CEO and owner of Roamer and Jacques du Manoir, Antonello Miserino, CEO at FM Swiss Logistics, and Tony Harris, Sales Director, Roamer and Jacques du Manoir, who were accompanied by Ajay Gopal, Director, Bizotico Group; Akshay Gopal, Director, Bizotico and Movado Group India; Piyush Jain, National Sales Head, Bizotico; Chetan TR, Regional Manager South; Shamoeel, Director, Zimson Watches; and P. Rajendran, General Manager – Sales, Zimson Watches.
Speaking about the collection, Christian Frommherz, CEO and owner of Roamer and Jacques du Manoir, said, “We are excited to bring Roamer’s Mechano collection to India, and present the consumer segment with a legacy of Swiss design that goes back over 135 years.
At Roamer we have a deep rooted tradition of achieving high quality production. Since its inception, we have been driving constant innovation in the space of watchmaking, earning our brand fame and appreciation the world over. Our association with Bizotico in India will ensure that the Mechano collection is accessible to the right consumer segment across India. We are proud to offer the aspirational Indian a timepiece that celebrates the convergence of tradition and modernity and stands as a symbol of timeless elegance.”
Speaking about bringing the collection to Indian Market, Akshay Gopal, Director, Bizotico Group, said, “We are thrilled to have launched the exquisite Roamer’s Mechano collection for the discerning Indian consumer. India is evolving rapidly, and we enjoy catering to the demand that stems from a growing appreciation of the finest designs, taste, and quality amongst Indian consumers. Roamer’s Mechano not only adds a whole new dimension to our exquisite collection of luxury value offerings but it also aligns perfectly with an emerging sophisticated audience who treasure excellence in all aspects of their lives. With our strong omnichannel presence we are committed to making Roamer more accessible to the masses.”
Shamoeel, Director, Zimson Watches, said, “We are excited to have Roamer Swiss Made and its finest product Mechano amongst our premium showcases for the Indian consumers. With its rich Swiss legacy, craftsmanship, and emphasis on quality, we’re confident the Mechano will captivate Indian customers who value both functionality and timeless design.”
With Sleek baton markers in appealing silver, gold, or rose gold, the dial comes in a selection of striking colours, including black, blue, green, and brown, with luminous baton hands adding a touch of brilliance. Customization is effortless with the Mechano interchangeable box set, featuring a stylish stainless steel bracelet or an additional leather strap for a vintage flair. An innovative push-pin system makes strap changes seamless, offering versatility for any occasion or mood.
Roamer’s association with Bizotico will help the Swiss watchmaker to leverage Bizotico’s strong distribution network, which includes over 250 retail stores and partners, to make Mechano available across premium watch stores in India.
Roamer’s Mechano watches will be available.
