The Hello Group India Signs Nikhita Gandhi for Worldwide Exclusive Management & Bookings
Mumbai, August 13, 2025: The Hello Group India (THG India), a joint venture between Sony Music Entertainment India and global entertainment company The Hello Group, announces the signing of acclaimed Indian singer Nikhita Gandhi to an exclusive worldwide management and bookings deal.
With ~12 million monthly listeners on Spotify, and 3.5 billion combined streams, Nikhita is one of India’s most recognisable voices, known for chart-topping Bollywood hits such as Naach Meri Rani with Guru Randhawa, Tere Pyaar Mein with Arijit Singh, and Qaafirana (composed by Amit Trivedi), as well as acclaimed pop collaborations including O’ Sajna with Badshah. Alongside her film work, she has delivered powerful solo pop records such as Pyaar Mein Paagal and Maharani.
The star’s latest release, Aavan Jaavan — with Pritam and Arijit Singh for the upcoming War 2 movie — has already amassed 47 million views in just 10 days, adding to her long list of musical milestones and momentum.
Under her new partnership with THG India, Nikhita will harness her powerhouse vocals and bold, distinctive tone to pioneer a fresh Hindi urban-pop sound — blending Afrobeat rhythms with rich South Asian instrumentation. She has already begun working with THG’s network of leading local and international producers and writers, with plans to reveal a full rebrand in the coming weeks, alongside the announcement of her debut collaboration EP.
Taylor Jones, CEO of THG India, said “Nikhita is a rare talent whose artistry transcends genres and borders, and we share a clear, aligned vision for her career. She’s not only a powerful, unique voice, but also a gifted songwriter and producer — a combination that’s exceptionally rare and fits well into our A&R process. Coupled with her undeniable presence on and off stage, and her relentless work ethic, she is truly a force to be reckoned with. At THG India, we’re excited to champion her journey, driving a bespoke growth strategy backed by a dedicated, passionate team built on transparency, performance, and, above all, the relentless pursuit of world-class music and creativity — qualities Nikhita embodies in everything she does.”
Nikhita Gandhi commented: “This feels like the perfect new home for me — a place where I can create, develop, and grow with a team that truly understands my vision. I’ve found a management family that not only brings a 360° outlook, but also acts as a creative powerhouse. I’m so excited for this next chapter, to push my sound into new spaces, and to share the music we’ve been working on with the world.”
The signing marks another milestone for THG India as it continues to expand its roster of leading South Asian talent and develop crossover opportunities with international audiences.