With 40% Gen Z Talent, Myntra and JLL Redefine the Multigenerational Workplace
August 2, 2025 — “Gen Zs are fearless, and they want to co-create,” said Govindraj MK, CHRO of Myntra, capturing the ethos of a generation that’s reshaping workplace culture across industries.
At the People Matters TechHR India 2025, CHROs from Myntra and JLL revealed how they’re evolving people strategies to meet the expectations of Gen Z and a multigenerational workforce. Their approaches offer real-world examples of how progressive organizations are balancing structure with personalization, hierarchy with inclusivity.
Myntra’s Focus: Personalization and Digital-First Experience
With 40% of its workforce comprising Gen Z employees, Myntra has taken a clear stance on the need for hyper-personalized employee experiences. “This generation comes with wisdom and pressure in equal measure,” Govindraj said. “Their choices and exposure have made them both resilient and emotionally attuned. That demands a different kind of organizational response.”
They have recognized this need by providing personalized benefits through a part of their app called FWD, which caters specifically to Gen Z. “It’s all about celebrating a unique ‘you’. Standardisation doesn’t work anymore,” he added.
Myntra is also tapping into Gen Z’s desire for authentic culture marketing. Instead of top-down messaging, the company encourages employees to share real stories on platforms like LinkedIn, with internal narratives driving employer branding. “If employees feel good and share that story, that’s the strongest signal you can send,” Govindraj noted.
JLL: Designing for Inclusion in a Multigenerational Workplace
At JLL India, Meenakshi Cornelius, CHRO, is managing a unique demographic challenge, balancing five generations under one roof. “In organizations like ours, where you have a multigenerational workforce, how do we really balance?,” she said. “That’s where the tension, and opportunity, lies.”
The real transformation is happening at the intersection of physical space and mindset. Leveraging its own real estate expertise, JLL has revamped office designs to cater to new expectations around flexibility, wellness, and collaboration. “Footfalls have significantly increased in our newly designed workspaces post-COVID,” Meenakshi shared.
The company has also launched reverse mentoring, intergenerational engagement programs, and forums that invite Gen Z employees to co-create policies, not just follow them. “They are people who would love to be the decision makers along with what the organization is doing,” she added.
A Growing Challenge: Talent Excellence in the Gen Z Era
These shifts are part of a larger HR transformation playing out across Indian enterprises. According to People Matters’ SHRPA 2025 report, 42% of HR leaders say maintaining productivity and managing a multigenerational workforce are now their top challenges.
Govindraj and Meenakshi both agree: it’s not just about understanding Gen Z, it’s about adapting fast enough to stay relevant. “We’re not just designing for Gen Z,” Govindraj said. “We’re evolving how we listen, lead, and learn across all generations.”
As both leaders pointed out, Gen Z isn’t a problem to be solved. They’re a powerful force shaping the future of work—one purpose-led, collaborative, and inclusive step at a time.