Hyderabad’s Supasac reinvents the Backpack for the modern era
Hyderabad, June 28, 2025 — Backpacks may seem ordinary — until you meet one designed by Supasac, a Hyderabad-based innovation-driven backpack manufacturing company that’s transforming the everyday carry into a modern-day essential.
Recognizing that backpacks are more than just bags — they are a way of life for laptop-lugging professionals, techies, and solo travelers — Supasac has launched a range of next-generation backpacks tailored to the demands of a fast-moving world.
From its Anti-Theft Hard Shield Backpack, which protects valuables with armored precision, to its Canvas Backpack, a chic, eco-conscious alternative winning over climate-aware Gen Z consumers — Supasac is proving that utility, security, and style can go hand-in-hand. These innovative bags are being showcased at the ongoing Industrial Innovations & Technology Expo (IITEX) 2025 at Hitex, Hyderabad.
“Our bags are not just designed to carry, but to care — for the person, their belongings, and the planet,” says Supasac founder Mr. Kishore Kumar. “We’re constantly reimagining the backpack with form, function, and the future in mind,” he adds.
What makes Supasas stand out is its collection. It has the biggest manufacturing facility in the city. It has 125 machines and stands one of the top in the city. The latest collection is Anti-Theft Innovation Featuring hidden zippers, tamper-proof compartments, and rigid external shielding, Supasac’s hard shell backpack is a defense system disguised as a bag — perfect for crowded metros, airports, and cafés. It costs around Rs 1000/- making it most affordable
It also has eco-friendly Canvas series. Crafted from biodegradable fabrics, the canvas line blends durability with sustainability — offering guilt-free style for the environmentally conscious.
Business-Ready ergonomics bags. With padded laptop cradles, built-in charging ports, and smart organizing compartments, Supasac bags are a must-have for executives, digital nomads, and remote professionals.
Supasac is part of a new wave of ‘Make in India’ brands blending design thinking and local craftsmanship to compete on a global scale.
From function to fashion, the backpacks have come a long way. There are the new style statements now, says Kishore.
Backpacks have come a long way — from schoolyards and military kits to boardrooms, runways, and Instagram reels. Once purely functional, they are now fashion accessories, personal statements, and cultural icons.
Whether it’s a minimalist leather bag on a CEO, a rugged anti-theft pack on a traveler, or a vibrant canvas print on an influencer, the modern backpack mirrors who you are — and how you move through the world.
As work-from-anywhere and solo travel surge, so does the need for sleek, smart, and versatile backpacks that carry everything — from laptops to dreams.
Even social media has given backpacks a new life. No longer slung casually, they are now styled, posed, and hashtagged. #BackpackGoals is not just a trend — it’s a lifestyle.
Since the first “modern backpack” patented in 1938 by Gerry Cunningham in the U.S., using zippered compartments and nylon — revolutionizing gear for climbers and school children alike, backpacks have become companions of people on the move.
From being a companion of mountaineers to becoming a mobile office for the modern executive, backpacks today are wearable stories — blending identity, utility, and innovation.