Sensodent Brings Smiles with Free Dental Camps, Raising Awareness Nationwide
27th March 2025: Sensodent, a trusted name in oral care for over 30 years, has touched the lives of millions at Maha Kumbh 2025 and Khatu Shyamji, making preventive dental healthcare accessible to devotees. Through free dental camps and large-scale sampling, Sensodent reinforced its mission to promote better oral hygiene, expanding its presence in Tier 2 and Tier 3 markets. The brand is marketed by Warren Remedies Pvt. Ltd., a 100% subsidiary of Indoco Remedies Ltd.
At Maha Kumbh, over 10,000 devotees received expert dental check-ups at three dedicated camps, each witnessing a daily footfall of more than 1,000 visitors. Sensodent distributed over 4 lakh samples, making it one of the largest preventive dental healthcare initiatives at the event. At Khatu Shyamji, an additional 1 lakh product samples were distributed, bringing the total to an impressive 5 lakh samples across both events. These initiatives provided devotees with direct access to Sensodent’s specialized oral care solutions, ensuring a lasting impact beyond the festivities.
“Oral health is fundamental to overall well-being. Our presence at these sacred gatherings reflects our commitment to making quality dental care accessible to all. By engaging directly with devotees, we aim to educate, empower, and inspire healthier smiles,” said Ms. Aditi Panandikar, Managing Director, Indoco Remedies Ltd.
At the Kumbh Mela camps, visitors benefited from Sensodent’s flagship products, including Sensodent K for instant sensitivity relief, Sensodent KF for cavity protection, and Sensodent K Mouthwash for complete oral hygiene.
Executing this large-scale initiative was a challenging yet fulfilling journey for OAP Mediatech. “Bringing healthcare to such vast audiences requires dedication, precision, and adaptability,” said Abhijit Sengupta, CEO & Director, OAP Mediatech. “Despite logistical challenges, our team remained committed to delivering a seamless and impactful experience.”
Beyond the events, Sensodent continues to engage with devotees through a robust digital outreach program via SMS, WhatsApp, and geo-targeted promotions.
By bridging the gap between awareness and accessibility, Sensodent continues to pave the way for healthier, happier communities—one smile at a time.
