Aashirvaad and UP Warriorz Team Up for ‘Char Kadam Aage Cricket Camp’ to Empower Young Girls
Noida, 23, January 2025: Aashirvaad, India’s leading packaged atta brand, is set to empower young budding girl cricketers through an exciting ‘Char Kadam Aage Cricket Camp’in collaboration with UP Warriorz. The cricket camps are set to be rolled out across UP including – Lucknow, Kanpur, Agra, Allahabad, Varanasi, Noida, Meerut, Bareilly, Firozabad, Gorakhpur, Jhansi and Saharanpur beginning January 2025. The camp will be conducted at Shri Ram Universal School, Ghaziabad.
At the end of the camp, two top-performing players from the 12 cities will earn the opportunity to train with senior UP Warriorz players. This exclusive mentorship experience will help sharpen their skills and inspire them to pursue their cricketing dreams with greater zeal.
Women’s cricket in India has witnessed a meteoric rise, captivating hearts and inspiring countless young girls to take up the sport as a serious career option. With landmark performances by women cricketers on the global stage, a surge in viewership, and increased support for grassroots initiatives, the path for young female cricketers has never looked more promising. This first-of-its-kind initiative, is a testament to Aashirvaad’s commitment to fostering empowerment and skill development, aligning with its mission of ‘ Raho Char Kadam Aage’.
Speaking about the collaboration, Mr. Anuj Rustagi, COO, Staples & Adjacencies, Foods Division, ITC Ltd., said, “Aashirvaad has always been committed to empowering women and nurturing talent. Through this partnership with UP Warriorz, we aim to inspire young girls to dream big and take bold steps forward in their journey. We are excited to contribute to the growth of women’s cricket and help create future champions.”
As part of the partnership, UP Warriorz team, will be organizing the cricket camps that has been strategically designed to inspire young girls aged 10 to 16 years, instill confidence, and provide them with invaluable exposure to professional training techniques.
“We are thrilled to collaborate with Aashirvaad and ITC Ltd. on this remarkable initiative. At UP Warriorz, we believe in fostering inclusivity and providing opportunities for women to excel both on and off the field. This partnership is a step toward empowering young talent and celebrating the spirit of women’s cricket. Together, we aim to inspire the next generation of players and pave the way for a brighter future for the sport.” – Kshemal Waingankar, COO – UP Warriorz (Capri Sports)
The event promises a unique experience, blending professional cricket drills led by expert trainers with interactive engagement zones.
The camp will include two dedicated zones, focusing on core cricketing skills such as batting, bowling, fielding, and fitness exercises & also engaging activities such as quizzes, freestyle performances, and other fun challenges to enhance teamwork, confidence, and creativity.
