Desmania presents ESTRO – An Indo-Italian Alliance for Mobility Design at Auto Expo 2023 to India
India’s best Industrial Design Company – Desmania are geared up to present their latest alliance ESTRO at Auto Expo 2023 from January 12th to 18th, 2023, Hall no. 4, Stall no. 63 at India Expo Mart, Greater Noida, UP.
ESTRO by Desmania is one of its kind ventures in India. It is a brand-new space for Mobility Design with a formidable legacy of decades of experience, intellect, and talent. As a response to the dire necessity of providing India with sustainable transportation that is affordable and chic, Desmania has collaborated with Italian design houses Anyma Design and SPM Engineering; both known for their ideologies and philosophy.
As they present their concept on India’s prestigious Automobile Platform, Anuj Prasad, Chief Designer and founder of Desmania stated, “We can foresee India leading the EV revolution for the globe. Also, mobility in India is at a cusp of transformation through personal mobility, Last Mile, Railways, Metrorail being upgraded and renovated. Desmania, being in a leadership position, has decided to support the emerging industrial scenario through world class design. We bring in Estro by Desmania as a full-body design service, from concept to engineering. Our partners are illustrious designers from Italy, who have decades of experience with intuitive wisdom to help us in creating global products from India”.
Happy with this venture Lorenzo Naddei, co-founder of Anyma Design said, “ESTRO is the realization of a dream. A dream started almost 20 years ago with the first collaborations with SPM and Desmania. A dream made of friendship and collaboration. A dream made of a fusion of cultures and passion. Estro is an efficient challenge because it is based on the thirty years plus of experience of companies and professionals, but above all, because it is made by people who work together with a great human and professional cohesion. Which inevitably involves those who choose us as partners for new projects and new challenges!”
To this Carlo Bonzanigo, the second co-founder of Anyma Design stated, “India and Italy are nations with a rich and deep millennial culture and share exceptional artistic legacy and sensibility. At ESTRO we are very much looking forward to combining and leveraging this extraordinary common ground to create iconic aspirational products which will combine emotional design with elevated functional-behavioural dimension and proven sustainability.”
Alberto Sartor, Managing Director of SPM Engineering remarked, “Estro by Desmania is the result of an amalgamation of fully complementary experiences of each other, and with a unique vision: it is only through cooperation and competencies cross-over that we can succeed in the global market. With Estro we aim to offer the most professional service to our customers providing contemporary and trendsetting ideas and styling concepts always validated from a feasible point of view.
We do believe India is nowadays the place to be for EV as well as for other industrial segments. Our approach will be to help our customers succeed, not only in the local market but also in the international ones. This is possible thanks to more than 40 years of experience working with the most important companies around the world. With Estro, we can!”
With a collective experience of decades, ESTRO seeks to be a one stop shop for start-ups, corporates, PSUs, and Govt. bodies to leverage the European expertise in design blended with the socio-cultural needs of India. ESTRO has joined hands with engineering companies with focused expertise in their respective domains like GP Vehicle Engineering from Milano, Italy for their upcoming concepts. The illustrious congregation at ESTRO is offering turnkey solutions for design of 2-wheelers & 3-wheelers, Cars, Trains, Aerospace, etc pivoting around user centricity, through perception and user experience.