Archive: May 26, 2023

JIS Group Celebrates Remarkable Achievements at JIS SAMMAN 2023

Kolkata, 26th May 2023: JIS SAMMAN 2023, the biggest award ceremony of the JIS Group, was organised on Thursday, 25th May 2023, at the Science City Auditorium. The occasion was graced by notable guests, celebrities, academicians, renowned individuals from the cultural and sports world, and people from the JIS Group. The event began with the award ceremony, followed by a gala show by the popular and energetic Bollywood singer, Mika Singh. This year the awardees were Shyam Thapa, retired Indian footballer, Shirshendu Mukhopadhyay, Author, & Usha Uthup, Indian Singer.

JIS SAMMAN 2023 endeavoured to admire outstanding skills in the areas of Academics, Culture, and Sports across the various institutes under the JIS Group umbrella. JIS SAMMAN has turned into a yearly ritual to distinguish and commemorate exceptional personalities who have contributed noteworthy offerings in their relevant areas. The best part of this year’s JIS SAMMAN was the honourable JIS Maha SAMMAN awards, which was presented to people who have outshone in their areas and have left an unforgettable mark on society. The awardees of the JIS Maha SAMMAN 2023 were Shyam Thapa, a venerated retired Indian footballer who has made major contributions to the sport and has been a motivation to numerous aspirant sportspersons, Shirshendu Mukhopadhyay, a highly praised author whose literary works have fascinated booklovers and left a lasting impact on the literary background, and Usha Uthup, a renowned Indian singer acknowledged for her soulful and influential voice, which has enchanted listeners throughout the world with her mesmerizing concerts.

Sardar Taranjit Singh, Managing Director, JIS Group, said, “We are delighted to present JIS SAMMAN 2023, our glorious award ceremony that distinguishes extraordinary skills across a variety of domains. This occasion not only commemorates the incredible accomplishments of renowned individuals furthermore acts as an encouragement for others to chase for fineness. JIS Group remains dedicated to fostering capabilities and promoting a culture of development and victory.”

Ecofy partners with Tata Power Solar Systems Ltd to enable hassle-free and affordable rooftop solar financing

Mumbai, 26th May 2023: Ecofy, India’s green-only NBFC that is committed to resolving the climate finance gap in the Indian retail sector, joins forces with Tata Power Solar Systems Ltd, India’s largest integrated solar energy company that is on a mission to usher a comprehensive solar revolution across the country. The partnership will help in financing solar solutions like solar rooftops, EPC services, and other innovative solar products for new-age customers that are consciously adopting sustainable and natural modes of energy.

This partnership aims to pave the way for a widespread adoption of clean energy throughout the country, while also facilitating a seamless transition to solar energy. In pursuit of this goal, Ecofy will lend to individuals and small businesses that seek to procure various state-of-the-art solar services from the nation’s leading solar energy pioneers, thereby laying the roadmap for a net zero-carbon nation. In addition, this collaboration will enable Ecofy to establish 1500+ installations and reach out to 400+ dealers, distributors, households, commercial spaces, industries in 7 states namely Maharashtra, Gujarat, Rajasthan, Madhya Pradesh, Karnataka, Telangana and Goa.

Speaking on the partnership, Govind Sankaranarayanan, Co-Founder & COO of Ecofy, said, “The current capacity of Rooftop Solar stands at approximately 9 GW, projected to grow at a 15% CAGR over the next 5 years. Given the thriving solar rooftop market and the government’s robust backing for sustainable energy adoption, this partnership is set to have a substantial impact. Tata Power Solar Systems Ltd is a veritable giant in the industry, and we look forward to working together to drive the extensive adoption of solar energy.”

GoTo hosts India Partner Summit 2023 to recognise channel achievements

Mumbai, 26th May 2023: GoTo, the company making IT management and support, and business communications easy with flagship products such as GoTo Resolve and Rescue, recently hosted its inaugural India Partner Summit to celebrate the company’s stellar channel growth in 2022. With a significant 60% growth in channel partner revenue in India, GoTo commemorated the success of its local channel ecosystem while outlining the future of its presence in the region and its growing IT management and support portfolio.

GoTo is committed to supporting and growing its partner ecosystem in India, and the summit was designed to bring together industry leaders, product experts, and partners to share insights, customer success projects, and strategies that have propelled businesses forward. The event aimed to recognise profound partner contributions through awards, panel discussions and equip the channel for the challenges of 2023. To unveil exciting initiatives that will shape the future of work, the summit featured a presentation of GoTo’s IT product roadmap and partner growth programs, demonstrating the company’s commitment to cutting-edge innovation and supporting partners every step of the way.

Yvette McEnearney, Senior Director of Channel Sales, APAC, GoTo, said “GoTo recorded 20% year-over-year customer growth in India last year. This growth simply reinforces the channel’s valuable contribution who play a key part in our success, due to the strength in delivering exceptional customer experiences using GoTo’s IT products and solutions. We will continue to invest in our partner network to empower them to build thriving revenue businesses and set them on the road to achieve more success in the coming years.”

During the panel discussion, GoTo’s partner, Rohit Hakhu, Regional Director, Sonata Software, commented “At Sonata, we believe in providing solutions that help our customers achieve their business goals effectively and efficiently. Through our deep expertise and long-standing experience in the market, Sonata is well-positioned to help customers leverage the benefits of GoTo’s flexible and easy-to-use IT management and support solutions. In the last two years, GoTo has emerged as a trusted technology partner with their flexible and easy-to-use IT management and support solutions. GoTo’s continued support enables us to meet dynamic customer requirements and deliver great value to our customer’s business. We were delighted to gain a deeper understanding of GoTo’s strategic focus for 2023 and look forward to working more closely with them in future.”

Andrew Kernebone, Director of Presales, APAC, GoTo, said, “The successful take-up rate of our IT management and support tools in India such as GoTo Resolve and Rescue has been largely due to the insight and understanding of the local landscape by our channel partners. We are proud to share that over the last year, our IT solutions portfolio in the region has garnered 60% channel revenue growth, 20% customer growth and an overall 14% growth in IT solutions revenue. Following the partner summit, we are confident that our channel focused approach will further lead GoTo to greater heights.”

5 Unforgettable Triumphs: Indian Advertisers’ Greatest Achievements: Dr Prachetan Potadar

Introduction: Indian advertisers have consistently showcased their creativity, ingenuity, and strategic prowess, leaving an indelible mark on the advertising landscape. In this blog post, we will explore the five best achievements of Indian advertisers that have defined the industry and captured the hearts of millions. These iconic campaigns have not only set new benchmarks but have also demonstrated the power of storytelling and creativity in advertising. Let’s dive into the world of Indian advertising and celebrate its greatest triumphs

1. Amul: The Witty Revolution Amul’s advertising brilliance lies in its ability to blend social commentary with humor. Through their print ads and outdoor hoardings featuring the iconic Amul Girl, Amul has consistently remained at the forefront of witty advertising in India. This 50-year-old campaign, with its tongue-in-cheek humor and timely messages, has become an integral part of Indian popular culture, making Amul a household name.

2. Fevicol: The Glue of Creativity Fevicol’s advertising journey has redefined the way adhesives are perceived. The brand’s iconic “Fevicol Bus” commercial, showcasing an overloaded bus held together by Fevicol’s strength, became a symbol of unbreakable bonds. Fevicol’s creative brilliance lies in transforming a mundane product into a brand that represents trust and reliability. Their out-of-the-box campaigns have set a new standard for innovative storytelling in Indian advertising.

3. Surf Excel: Celebrating Stains of Goodness Surf Excel’s “Daag Acche Hai” (Dirt is good) campaign challenged societal norms and celebrated the innocence of childhood. By redefining cleanliness, Surf Excel positioned itself as a brand that understands and encourages children’s exploration and learning. Their emotionally powerful commercials have struck a chord with parents, making Surf Excel a pioneer in advertising that goes beyond product promotion to evoke positive emotions.

4. Incredible India: Showcasing the Diversity of a Nation The “Incredible India” campaign by the Ministry of Tourism has been instrumental in promoting India as a vibrant tourist destination. Through visually captivating commercials, Incredible India has beautifully showcased the country’s rich cultural heritage and diverse landscapes. The campaign’s tagline, “Atithi Devo Bhava” (Guest is God), encapsulates the warm hospitality and has played a crucial role in creating a positive image of India globally.

5. Cadbury: Spreading Sweetness and Joy Cadbury has become synonymous with spreading joy and happiness through its advertising campaigns. The “Kuch Meetha Ho Jaye” (Let’s have something sweet) series has touched the hearts of millions, capturing the essence of celebrations and togetherness. Cadbury’s ability to create an emotional connection with its audience and position itself as a harbinger of joy has made it one of the most loved and trusted brands in India.

Conclusion: Indian advertisers have constantly pushed boundaries, crafting campaigns that not only promote products but also resonate with the emotions and aspirations of the people. Amul’s wit, Fevicol’s creativity, Surf Excel’s emotional appeal, Incredible India’s visual storytelling, and Cadbury’s joyous campaigns are testament to the creative brilliance of Indian advertisers. These five achievements have not only made a significant impact in the advertising world but have also become a part of Indian culture and collective memory.

In a dynamic and competitive industry, these achievements serve as a reminder of the power of imagination, storytelling, and the ability to touch hearts through advertising. Indian advertisers have proven time and again that their creativity knows no bounds, making them trailblazers in the global advertising arena.

Paradox Unveils Sirhaana From His Highly Anticipated EP The Unknown Letter With DEF Jam India

Mumbai, 26th MAY – Following the tremendous success of his previous releases “Perfy” and “Hasti Rahe Tu,” Paradox is back with the third song from his eagerly awaited EP, “The Unknown Letter.” Widely recognized for his role in MTV Hustle 2.0, Paradox has established himself as a rising star in the music industry. With his latest track, “Sirhaana,” Paradox continues to demonstrate his ability to experiment with music and push the boundaries of rap.

“The Unknown Letter” is a three-track concept EP that showcases Paradox’s exceptional talent for seamlessly blending different musical genres. The first song, “Perfy,” beautifully captures the intense joy and butterflies in one’s stomach that come from finding the perfect match. Following that, the second song, “Hasti Rahe Tu,” delves into the complexities of a troubled relationship, exploring the rapper’s hopeless romanticism. With “Sirhaana,” the final piece in this conceptual journey, Paradox takes listeners on a poignant exploration of grief and loneliness.

“Sirhaana” showcases Paradox’s musical prowess as he delivers hard-hitting lyrics against a backdrop of orchestral sounds, creating a truly cinematic experience for the listeners. With each track, Paradox continues to captivate his audience, leaving them eager for more.

Reflecting on the EP, Paradox shared, “The Unknown Letter holds a special place in my heart, and I am thrilled that the entire EP is now available for everyone. I am immensely grateful for the overwhelming response we received for ‘Perfy’ and ‘Hasti Rahe Tu,’ and I hope to receive the same love for ‘Sirhaana.’ It is my sincerest desire to do justice to the people who have patiently awaited this song, and I extend my heartfelt thanks to Def Jam India for their unwavering support throughout this journey.”

“The Unknown Letter” EP is now available on Youtube and on all major streaming platforms. Don’t miss the opportunity to embark on this musical journey with Paradox as he shares his raw emotions and storytelling prowess through his art.