Archive: March 31, 2023

Business

Tata IPL 2023 to Go.ev with the Tiago.ev

Mar 31, 2023 by Mansi Praharaj 0 Comments

Tata IPL 2023 to Go.ev with the Tiago.evBengaluru, March 31, 2023: Furthering its legacy of partnering with some of the country’s most prominent sporting events, Tata Motors has announced Tiago. ev as the Official Partner for this year’s edition of the Tata Indian Premier League. Continuing this association for the sixth consecutive year with the Board of Control for Cricket in India (BCCI), the Company will leverage this prestigious platform to increase awareness of EVs, while showcasing and driving engagement for its recently launched premium electric hatch – the Tiago.ev. The Tata IPL 2023 is scheduled to begin on March 31st, 2023.

Commenting on this partnership, Mr. Vivek Srivatsa, Head, Marketing, Sales, and Service Strategy, Tata Passenger Electric Mobility Ltd. said, “After 5 consecutive successful runs, we are back with the Tata IPL showcasing our newest EV offering, our premium electric hatch – the Tiago. ev. With this exciting new product, we want to democratize EVs in India. In addition to some exciting engagement activities, we are looking forward to educating the masses on EVs at large and bust common myths through an integrated ad campaign. This association with India’s biggest media property will help us highlight the importance of EVs, not only in urban India but in smaller towns as well. We wish to drive tremendous value from this partnership and fast forward the ongoing revolution towards the future of mobility by encouraging rapid adoption of EVs in India.”

As the Official Partner, the brand will effectively utilize the Tata IPL platform to not just display the new Tiago. ev across all the 12 stadiums, but also connect with the entire nation through a host of engaging activities. One such interesting initiative is the ‘100 reasons to go. ev with Tiago. ev’ campaign. Conceptualized by FCB Ulka, this campaign focuses on consumers’ top mental barriers towards EV adoption and addresses those through a series of light-hearted, slice-of-life, relatable instances. It aims to bust common EV myths and position the Tiago. ev as a simple, easy switch to a far superior choice of mobility. This campaign will be further amplified on digital and social media as well as across multiple housing societies, fan parks events, and point-of-sale activations during the course of the league.

This year’s matches will also play host to the exciting Tiago. ev Electric Striker Award – where the player with highest strike rate of the match will take home the coveted trophy along with a cash prize of INR 1,00,000. Furthermore, the Tiago. ev Electric Striker of the Season will get a chance to drive home a brand new Tata Tiago. ev. Additionally, each time the ball hits the Tiago. ev car on display, Tata Motors will donate INR 5,00,000 towards enhancing the biodiversity of Coffee Plantations in Karnataka by planting saplings.

Rewarding the early adopters of EVs for their continued trust in the brand, Tata Motors will gratify Tata EV owners by offering tickets to select matches. Tata EV owners will also get to be a part of some exciting engagement activities on-ground and a few lucky owners will win a once-in-a-lifetime opportunity of presenting an award to some of the world’s finest cricketers.

Commenting on the campaign, Kulvinder Ahluwalia, Chief Executive Officer, FCB Ulka added – “Tata Motors is pioneering the EV category in India. As the industry leader, it is incumbent on Tata Motors to create and build the category. At FCB Ulka we did multi-city research to understand the mindset, barriers, and triggers among prospective buyers and used that as a base to detail out the 100 reasons why consumers should choose the Tiago. ev. Created as crisp snacky advertising with a new-age visual look and appeal, it is designed as a fully integrated multi-media campaign that is being rolled out at the Tata IPL, this year.”

Tata Motors has engaged with the Indian Premier League since 2018, showcasing some of its most competitive and industry-defining products like the Nexon, Harrier, Altroz, Safari, and Punch. Placing the Tiago. ev at the centre of this year’s game signifies the company’s commitment towards faster adoption of a new era of green mobility in the country.

For more information on Tiago.ev, please visit – https://tiagoev.tatamotors.com/

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Education

Inaugural batch of Literary Translation course supported by the JCB Literature Foundation graduate from Ahmedabad University

Mar 31, 2023 by Praveen 0 Comments

Inaugural batch of Literary Translation course supported by the JCB Literature Foundation graduate from Ahmedabad University

31st March 2023, Ahmedabad: Celebrating the graduation ceremony of its inaugural batch of the Literary Translation course, JCB Literature Foundation (JCBLF) and Ahmedabad University hosted a special alumni meet to connect, network, and encourage the young minds, introducing them to the world of publishing. The convocation ceremony also witnessed some of the leading publishers like Rahul Soni, Aditi Maheshwari, Elizabeth Kuruvilla and G.N.Mohan deep-diving into the topic of – ‘Translations in India’ through a panel discussion. The session was moderated by ProfessorTejaswini Niranjana,Cultural Theorist & Translator,Ahmedabad University; Niranjana has also designed the course module.

The ceremony commenced with Chief Guest Mr. Manish Tayal, Director, JCB Literature Foundation, and Professor Pankaj Chandra, Vice Chancellor, Ahmedabad University addressing the students.

Supported by JCB Literature Foundation, the one-year post-graduate course offers workshops, mentorship, bilingual engagements, and covers the history and theory of translation to enhance the skills of existing translators. Through industry mentorship it also helps the translators to better prepare for publishing, advertising, and editorial industries, providing them exposure to the methods of cultural and literary history.

Speaking about the Foundation’s collaboration with Ahmedabad University,Manish Tayal, Director, JCB Literature Foundation, said, “The JCB Literature Foundation is devoted towards creating an ecosystem that truly enables distinguished literary professionals in India. Translations, through the JCB Prize and the Translations Course that we support at Ahmedabad University are a key piece in this effort. What stood out, when this module was brought to us, is that it looks at translations beyond what is theoretic and brings forth a pedagogy that practically teaches you the art of translations, as per industry standards and requirements. As the first batch of this programme graduates today, we wish them all the very best, and we hope they will go out there and make a dent in this industry.”

Elucidating on the significance of translation courses in India,Tejaswini Niranjana, Professor of Humanities and Languages, Ahmedabad University, said, “Translated works of literature are among the most highly visible books in the world market. In India too they are becoming increasingly popular. The idea that diverse experiences from diverse regions can be appreciated in a known language has become even more powerful than before. Training bilingual and multi-lingual people to translate in and out of global and regional languages is the challenging and necessary task that our programme has taken up.

The Diploma in Literary Translation is a flagship programme of Ahmedabad University, an inter-disciplinary liberal arts institution. There is no comparable programme offered in India at present. Here we have a unique combination of online instruction, intensive offline workshops, and access to key practitioners.”

Prof. Niranjana further added, “Students of the programme in 2022-23 are early to mid-career professionals, including editors, college teachers, researchers, medical doctors working at the cusp of public health and civil society organizations, and NGO professionals. They represent languages as diverse as Tamil, Kannada, Malayalam, Telugu, Hindi, Marathi, Gujarati, Marwari, and Bengali. The Diploma Programme has nurtured the students to become award-winning translators, and the most celebrated translators from and into Indian languages have visited our classes and expressed their appreciation of what we are doing.”

The graduation ceremony culminated with a musical play ‘Same Same but Different’ presented by Tamasha Theatre, Mumbai.Two talented performers Jahnvi Shrimankar and Kailash Waghmare, from different backgrounds, and different life experiences, facing different artistic and social challenges, yet bound together by their love for music, came together to share their life stories with searing honesty, humour and emotion. In telling their stories, they shared music from different traditions, such as folk, classical, popular cinema, political, as they sing live, accompanied by a highly skilled band; leaving the audience enthralled by their performance.