Mumba, Feb 05: SuperYou, the consumer nutrition brand co-founded by actor Ranveer Singh and Nikunj Biyani, has partnered with Unicommerce to streamline its e-commerce and quick commerce (Q-com) operations. As part of the partnership, the brand has adopted Unicommerce’s flagship platform, Uniware, to manage orders and inventory across Q-com platforms, marketplaces, and its own D2C website.
Using Uniware, SuperYou will manage its multi-channel operations through a single, unified dashboard, enabling real-time visibility into orders, inventory, and warehouse workflows. The platform’s order management and warehouse management systems will help the brand meet rising consumer demand for instant and same-day deliveries across channels.
Uniware will also centralise returns management, providing visibility and control over reverse logistics across marketplaces, Q-com platforms, and the brand’s own website. This will help streamline return processing, improve inventory reconciliation, and reduce manual intervention as volumes scale.
The partnership reflects a growing trend of digital-first, celebrity-backed brands investing in technology-led infrastructure to enhance operational efficiency as they scale.
Mentioning about the partnership, Nikunj Biyani, Co-founder of SuperYou said,
“As a digital-first brand, it is important for us to have a reliable operations backbone as we grow across e-commerce and quick commerce channels. Unicommerce’s unified dashboard enables us to manage orders, inventory, and fulfillment across marketplaces, our website, and quick commerce platforms and support a consistent customer experience”.
“We are delighted to partner with SuperYou as the brand continues to build a strong, digital-first presence”, said Kapil Makhija, MD & CEO of Unicommerce. “As consumer brands evolve to meet rising expectations for speed and convenience, the way operations are run needs to evolve as well. This partnership reflects a shared focus on building scalable, future-ready commerce operations”.
