Bangalore, Dec 02: Myntra, one of India’s leading fashion, beauty, and lifestyle destinations, has announced filmmaker and action icon Rohit Shetty as the face of its latest marquee campaign for the 23rd edition of the End of Reason Sale (EORS). Known for redefining big-screen entertainment with his signature style, charm, and smashing humour, Rohit now brings that same blockbuster energy to the Myntra EORS Price Crash campaign. With a career known for his spectacular action movies and unforgettable on-screen crashes, his cinematic universe makes him the ideal face for a campaign centred around the season’s biggest crash,’ the Myntra EORS Price Crash.
With this association, he joins Myntra’s iconic celebrity roster, consisting of Bollywood superstars like, Shahrukh Khan, Karan Johar, Ranbir Kapoor, Kiara Advani, Triptii Dimri, Farah Khan, etc, marking a powerful new addition to the brand’s phenomenal celeb lineup. In his first-ever association with Myntra, Rohit stars in a multi-film campaign that introduces the season’s biggest value proposition, the EORS Price Crash, offering jaw-dropping offers across 6 million styles and 10,000+ top brands. As one of India’s most anticipated fashion events, EORS 23 commences on 5th December, with early access for Myntra’s VIP customers starting on 4th December.
Speaking about his debut collaboration with Myntra, Rohit Shetty said,
“This was my first association with Myntra, and I quite enjoyed it. The idea itself was fun, taking everyday situations and giving them that unexpected, entertaining twist. The ‘Price Crash’ concept gave us the perfect space to play with humour and spontaneity in a way people will relate to instantly.”
