Mumbai, 12th September 2022: Think of doughnuts…consumers think of sweet doughnuts as warm sugary melt-in-your-mouth confectionery. Mad over Donuts and The Laughing Cow are absolutely delighted to unveil The Laughing Cow cheese savoury doughnuts. Consumers love savoury cheese and what better way to satiate consumers’ love for cheese than to have this unique doughnut range?
In the savoury range, Mad over Donuts has introduced Mama Mia, Pizza Paradise and Creamy Pesto. These delectable doughnuts are made with the delicious Laughing Cow cheese. The Laughing Cow is the world’s leading cheese brand with a rich legacy of more than 100 years with iconic products that are loved by millions of consumers.
“The Laughing Cow Cheese is an iconic global brand from Bel. We are committed to providing accessible, delicious, and nutritious products in line with the philosophy of ‘for all for good. Our unique portfolio of products addresses the different needs of consumers. We have the vision to build and grow the nascent cheese category in India through breakthrough innovation. It is amazing to associate with Mad over Donuts, India’s leading doughnut player, to introduce one-of-a-kind cheese doughnuts for the first time in India.”, says Alamjit Singh Sekhon, Commercial Director of Bel, India.
“Indians are known for their spice tolerance as well as their love for desserts, across the world. By introducing savoury doughnuts, we’re combining the two and offering an exclusive blend of flavours for the flavorful people of India. Besides, we’re thrilled to have joined hands with the delicious cheese brand, The Laughing Cow on this innovative launch. Furthermore, we can’t wait for our customers to give this a try and relish our appetizing snacks.”, says Mr Tarak Bhattacharya, Executive Director – of Mad Over Donuts.
Get ready to bite into happiness and relish the savoury flavours by Mad Over Donuts and The Laughing Cow, such as Mama Mia, Creamy Pesto & Pizza Paradise. This delectable range will be available across all Mad Over Donuts outlets in Mumbai, Pune, Delhi and Bengaluru priced at Rs. 125 and can easily be ordered online through various food delivery applications.
What: Mad Over Donuts Savoury Flavours X The Laughing Cow Cheese
When: 7th September onwards
Where: Pan-India outlets of Mad Over Donuts
Price: Rs. 125
