Bangalore: Shaka Harry, a plant-based meat brand announced its collaboration with bigbasket (A TATA Enterprise), India’s largest online supermarket. This collaboration with bigbasket will take the products of Shaka Harry across Mumbai, Delhi, Bengaluru, Hyderabad, Chennai, Pune, Ahmedabad & Gurgaon.
Commenting on the collaboration Mr Seshu Kumar Tirumala, National Head, Buying and Merchandising, bigbasket said “At bigbasket, we continually keep ourselves abreast of new trends and categories and introduce them to our customers. Plant-based meat is gaining popularity among Indians due to its health benefits and surprise flavours. We have a large assortment of plant based “Ready to Eat” foods range for customers looking to substitute/ supplement their meat intake with plant-based foods.”
Anoop Haridasan, Co-Founder, Shaka Harry said “Plant-based protein is becoming increasingly popular, particularly in areas where meat consumption is high, not only globally but in India as well. Consumers all around the world are catching on to this trend, and countries like India are following suit, changing their lifestyles to be more sustainable and consume food that is naturally sustainable. The goal is to offer Shaka Harry as a healthy and tasty meat alternative and to deliver Shaka Harry products to every Indian household to begin a trial. The lockdown has increased the need for easy convenience to the products in the Indian households. This will help them to choose from a wide range of products without even stepping out of their comfort zone and will get them in their doorstep.”
About Shaka Harry
Shaka Harry is a brand that is here to disrupt the food market with its delicious & innovative plant-based-meat products that not only taste just like meat but are also better – both for yours and the planet’s health. Plant based food has proven to be a rich source of protein and other nutrients essential for humans, with its recipe being all natural and the vegan plant-based category is a healthy choice for people and the planet. Get zero trans-fat and cholesterol-free products. For more information, visit www.shakaharry.com.
About bigbasket, A TATA Enterprise
bigbasket, A TATA Enterprise, is creating milestones in the online grocery market and has recently re-hauled its supply chains across cities to fulfil a majority of customer orders faster. The company’s operations have expanded to 30 cities in India, recording about 15 million customer orders per month. bigbasket’s differentiation lies in its supply chain integration for fresh fruits, vegetables and meats, and its strong private label brands. In 2020, bigbasket reached the milestone of US$ 1 billion in annual revenues.
