Prateek Pathak Joins Branch International as Head of Marketing
India, 2nd Aug 2024: Branch International is pleased to announce the appointment of Prateek as Head of Marketing for the India business. In this role, Prateek will oversee all marketing functions, including acquisitions, retention, partnerships, branding, and growth strategies.
Branch operates in four countries and has offices in San Francisco, Lagos, Nairobi, and Mumbai. With its mobile first approach, Branch International aims to deepen the availability of financial services to every customer segment in India.
Prateek Pathak comes with over a decade of experience having led the marketing efforts in the fintech and hospitality sector. He has held senior marketing positions at Bloom Hotel Group, Times Internet, Fairmont Hotels and Solomo Media. Prateek is an alumnus of Central University of Allahabad and hails from Prayagraj.
Commenting on his new role, Prateek Pathak said, “I am thrilled to join Branch and support its mission to enhance financial inclusion through cutting-edge digital solutions. With Branch’s tech/marketing stack and customer-focused strategy, we are ideally positioned to address the changing financial needs of the mobile generation in India.”
Prateek’s mandate at Branch is to scale the marketing function and enhance access to financial services for the mobile generation in India. With Branch’s strong digital capabilities, the company is well-positioned to offer a diverse range of products through its mobile app.
Speaking on the appointment, Neeraj Gupta, Managing Director of Banch, remarked, “We are excited to welcome Prateek to lead marketing for us. His extensive experience in the fintech sector and proven track record in driving marketing success will be invaluable as we continue to expand our footprint in India and beyond.”
