Goldsetu Raises $1.2 million in Seed Funding Round Led by Village Global, iSeed, Anjali Bansal for Avaana Seed, Titan Capital, and Better Capital
New Delhi, February 2022: Gold Setu Private Limited, a mobile-first micro SaaS platform for jewellery retailers raised $1.2 million in a seed round of funding led by Village Global, Better Capital, Titan Capital, iSeed and Anjali Bansal for Avaana Seed. The company will utilize the capital to fuel go-to-market initiatives and launch new products on its platform.
Goldsetu, founded by Vikas Verma and Anuj Sachdev operates first of its kind fintech and commerce SaaS Platform for jewellery retailers. The platform helps jewellers instantly launch their digital storefront with digital ordering and digital payments. Creating a digital storefront through the platform is hassle-free, takes around 30 seconds, and requires no technical skills. It also helps them digitally manage their store through easy-to-use smart dashboards, product and customer analytics, priority lists, and CRM tools. Retailers can also launch jewellery purchase schemes with fully digital onboarding, tracking, collection, and management along with a digital passbook for customers. The product also comes with in-built marketing tools to help jewellers grow their business.
The company intends to leverage the funding to add more products and expand into newer markets. The company wants to become a one-stop solution for the jewellers and help them digitize their customer as well as supplier side workflows. The company is working on adding more products like digital gold, jewellery insurance, gold loans, and marriage loans that jewellers can offer to their customers.
The round also saw participation from prominent angel investors like Kunal Shah, Suhail Sameer and Revant Bhate, amongst others.
Speaking about the fundraising, Mr Vikas Verma, CEO & Co-founder, Goldsetu, said “Through our tech-first approach, we have been able to create a platform that allows any jewellery retailer to go digital without any upfront investment in technology and offer their customers the same immersive omnichannel experience as the larger brands with multi-million dollars tech budgets. The funds will further accelerate our mission of becoming the de-facto operating system for the jewellery value chain”. Commenting on the development, Mr Anuj Sachdev, Co-
Founder, Goldsetu said “We are honoured to have such valued partners at an early stage of the company. We will keep enhancing our platform’s capabilities to become the trusted partner in the digitization journey of the jewellery retailers”