Pune; 12th October 2022:FurnitechLuxe’s latest offering in the premium bespoke category—Casa Meraki—made its successful appearancein August. The collection was launched and did its first debutat the Index Trade Fair.
FurnitechLuxe’s newest collection Casa Meraki works on the ethos of producing contemporary, high quality and consciously designed products. Superior ergonomics and aesthetic components are central to all its designs. The collection is designed by using sustainable elements. From wood to fabric, elements used in the making of the product have been consciously selected. The finely crafted bespoke products of Casa Meraki are available in categories of couches, recliners, arm & bar chairs, lounge seating, coffee tables, beds and art pieces.
Being sustainable and conscious about the environment is very important for Furnitech Seating Systems, and in an effort to reduce wastage they have provided raw materials to the JD Institute of Fashion Technology to create the BoW, Best of Waste collection using the signature Casa Meraki prints and fabrics. In future the brand also plans on coming up with a line of wallets, pouches, bags etc to ensure minimal wastage of any resources used by them. The proceeds of this range of products will be going to charity.
Jinal Shah, Managing Director and Principal Designer at Casa Meraki expresses her excitement about theBoW collection and presses on the need for brands becoming sustainable.
“This is the first time Furnitech is exploring the space of fashion while being environmentally conscious. The world that we live in today is very different from a few years ago, brands have to build their businesses keeping in mind the changing environment and its requirements. We want to make sustainability look quirky, trendy and contemporary to suit modern design sensibilities. Green initiatives are no longer just CSR activities but also good business. This is the only way to grow and stay relevant in the current scenario.
Fashion and luxury home décor have always gone hand in hand and we are extremely happy with theBoWfashion collection put together by the talented designers at the JD Institute of Fashion Technology.“
