This collaboration brings unknown temple stories to Indians through AI, starting with Shakumbari Devi Temple, Saharanpur
New Delhi, Dec 2: Devam has partnered with leading FMCG brand Madhusudan to launch India’s first AI-generated temple micro-series, marking a pioneering moment in brand-led spiritual content creation. The partnership debuts with a Hindi-language series on Shakumbari Devi Temple, Saharanpur.
This launch comes as India’s spiritual tech sector experiences unprecedented growth. The devotional products market is projected to reach $9.5 billion by 2035, while micro-content consumption has surged 300% year-over-year.
“This partnership represents a new era where AI meets ancient wisdom to preserve India’s spiritual heritage. Young Indians are curious and seeking authentic storytelling. Through devam, we want to bring these temple stories to every Indian. This can have a huge impact.” said Nihal Rustgi, Cofounder, Devam.
The series uses advanced AI to create 60-second episodes featuring photorealistic temple visuals, authentic hindi narration, and interactive elements that let viewers virtually participate in temple rituals.
“Madhusudan has been part of Indian households’ spiritual rituals for generations. This partnership allows us to evolve that connection for the digital age. We’re not just advertising – we’re investing in cultural preservation through technology,” said Amit Aggarwal, Director, Madhusudan.
The 10-episode series will premiere on the devam platform, with daily episodes on YouTube, Facebook, and Instagram. Following the Hindi launch, the partnership will expand to Tamil, Telugu, and Bengali in Q1 2026, with more significant temples in the pipeline.
This marks the first time a major FMCG brand has invested in AI-generated devotional micro-content, setting new standards for brand partnerships in spiritual tech and demonstrating AI’s potential in cultural preservation.
