Cricket star Bhuvneshwar Kumar and Olympic Medallist Sakshi Malik urge citizens to join the Sunfeast India Move As One Initiative
New Delhi: Indian cricket star Bhuvneshwar Kumar and 2016 Rio Olympics Bronze medallist wrestler Sakshi Malik have vowed to participate in the Sunfeast India Move As One Initiative by Procam International. The annual citizen-led movement will primarily focus on – education including academic support, career guidance and skill-building, nutrition and hygiene requirements, healthcare, and provision of child protection and psychosocial support that will allow children to cope with the complexities around them.
Sunfeast India Move As One encourages citizens to run, walk, jog, cycle, use a wheelchair, treadmill, or stationary bike to pledge a distance, and commit a positive action for themselves, while making a difference. A simple act of registration at INR 149, will contribute to a child’s future. INR 50 from every registration will go directly towards NGOs that are working towards supporting a child’s education, health, nutrition, and psychological needs.
The cricket star Bhuvneshwar Kumar took to social media to announce his support for the Sunfeast India Move As One initiative, “Please join this movement. You can, run, walk, jog, cycle. Let’s Move for Good together. Register today to give the children impacted by the pandemic a better future.”
The celebrated Indian wrestler Sakshi Malik took to social media to announce her support for the Sunfeast India Move As One initiative, “I am taking part in India Move As One to bring light to the children, who have been affected by the Covid-19 pandemic. Requesting all to please join this movement according to your convenience. You can jog, walk, cycle or even use a wheelchair. We all have the strength to make a change in children’s lives and therefore we must register for this event. Let’s move for good.”
Registrations for the Sunfeast India Move As One began on 28th July and will continue till 13th Sep 2021. The movement commenced on 15th Aug 2021 and continue till 15th Sep 2021. Participants will have the opportunity to fundraise until 30th Sep 2021.
Envisioned by leading sports IP creator Procam International, powered by the nation’s most trusted giving platform Give India, championed by ITC’ s Sunfeast, one of India’s leading biscuits brand and, strengthened by the Fit India Movement; the initiative showcased the power of the collective in its first edition last year, raising INR 1.56 crores in support of Livelihoods lost and clocked over 4 lakh km.
The movement is reinforced by Art of Living and supported by ASICS, Imd1 – YoGo, FAST&UP, PhonePe, Republic TV, Fever FM & Radio One and E4M & BW.
