Post working with many leading FMCG companies as Digital Marketing Manager, Dheeraj Raj started the successful marketing agency called Sociapa in 2019. The brand began its journey with only Three brands and today it has over 22 brands in its portfolio, exhibiting exponential growth. It continues to proudly bring forth its effective marketing solutions to its consumers. Sociapa is a firm with a stronghold in the field of Marketing. Sociapa is a full-service branding and marketing company that enhances progressive firms to strengthen their brands.
Tracing its journey to only 3 brands in 2019, today Sociapa adds new and upcoming brands every now and then. By the end of the year 2023, the brand envisions to onboard many more brands across different industries. The tremendous growth of 60 percent in terms of revenue in the last 3 years has set a benchmark and the roadmap for growth. Apart from Digital Marketing, Social Media Marketing, Website Development Sociapa has also added services to its offerings like Influencer Marketing and Public Relations. The brand aims to stay focused on its mission of offering its services without compromising on quality.
Sociapa has a strong, creative, and professional crew. Every service or project they complete is supported by extensive market research and is thought-driven. From a simple Instagram post to a full-fledged launch campaign, each project begins with a client brief and proceeds through the following steps: Research, ideation, writing, brainstorming, editing, development, feedback, and uploading. Following this rigorous structure makes the work even more effective and productive, resulting in the ROI that every business or brand needs.
Speaking on the occasion, Dheeraj Raj, Founder-Sociapa says, “We create real brand experiences that include and inspire audiences in every touchpoint using a full spectrum of creative skills with a cost-effective approach. Everything we do revolves around branding. Every layout, feature, and action are designed intentionally to boost the customer’s brand.
I want to express my heartfelt gratitude to my friends and co-workers who helped in soaring high and without whom the journey this far would not have been possible. We will continue to strive for the best.”
Currently, a large number of Sociapa clientele are into FMCG sections like APIS INDIA LIMITED, MAHAK GROUP, MINT CHOCON, LA AMERICANA (BONN INDUSTRIES), MOOSPRING DAIRY PVT. LTD., ARCOR, V PURE & MUGDH FARM etc. The firm is now expanding its genre for more exposure to creativity. The team of Sociapa is also supporting startups like – Badhai Décor, Sahaj Pooja, etc and is also going global with international brands like Takufu which is a Dubai based home décor brand.
Some of the biggest accomplishments include launching the Bollywood actress Janhvi Kapoor as a brand face for Mint ChocOn and continuing with maintaining buzz around the same by collaborating with big known faces like Aparshakti Khurana, Juhi Godambe, Apoorva Arora, Shibani Bedi, Vishnu Kaushal and many more. Another big successful influencer campaign they did was for leading FMCG brands like La Americana, Apis, which included known faces like Chef Ranveer Brar, Shivesh Bhatia, comedian Zakir Khan and the list is long. Ramadan campaign for Apis was noticeably acknowledged by a great number of social media influencers and known faces from Bollywood. Adding to the list, their recent association with Milind Soman as the brand ambassador and the Unity Run campaign for the Brand Apis was a huge success. Along with it, the agency was also appreciated for its creative vision in a few named newspapers.
With the perfect blend of social media marketing, content marketing, website designing, video ads advertising, SEO and Influencer campaigns, Sociapa stands up strong in the sphere.