Secret Temptation strengthens brand portfolio with launch of new range ‘Pink’

Amyra Dastur McNROE Consumers Product Pvt Ltd,

Amyra Dastur associates with Secret Temptation to endorse Pink talc

Hyderabad: Leading female fragrance brand Secret Temptation, from the house of McNROE, has launched a new range ‘Pink’ comprising deodorant, talcum powder and soap. Spelling confidence through their line of communications “Pink is the new secret”, the brand believes in young women to conquer the world with their unparalleled confidence, adore themselves and live their dreams.

Pink fragrance profile is both bold and sensual at the same time – the freshness of the white florals intertwined with intense cocoa and vanilla makes this super addictive and powerful. With Pink, Secret Temptation has not only added an exciting new range to its portfolio after 2 years but also successfully launched a complete range (which includes soap and beauty talc) for the first time ever.

Speaking on the occasion, Mr. Ankit Daga, Head of Business, McNROE Consumers Product Pvt Ltd, said, “I am delighted to present Pink, the complete range, to enchant our young female consumers who value pink not just as a colour but celebrate it as an attitude in itself. Pink, the all new floral, oriental long lasting fragrance from Secret Temptation, salutes the enduring spirit of womanhood and appreciates those who are ready to take on the world with utmost confidence”.

Indian actress Amyra Dastur, who is endorsing the talcum powder from Secret Temptation’s Pink, expressed delight on being a part of the brand and the launch of the new range. “I’m glad to be a part of the Secret Temptation family. I absolutely love their products and I’ve been using them since I was in school. I played a lot of sports so I love using their soaps and especially their range of powders. Pink is one of my favourite colours; I love that they’re launching a new line with some fantastic fragrances in each product,” said Amyra on the occasion of becoming the face of Pink talc. The Bollywood starlet has been the ambassador for several beauty and skincare brands in the past.

The 150ml deodorant is available at Rs. 190 only, while the talcum powder from Secret Temptation’s Pink is in four sizes – 25 gram for Rs. 10, 50 gram for Rs. 43, 100 gram for Rs. 80 and 300 gram for Rs. 180. Pink’s soaps are available in two packs – 40 gram for Rs. 10 and 75 gram for Rs. 30. The Pink products are available across the country and can be purchased across leading retail outlets and on all major e-commerce sites including Amazon, Flipkart, Snapdeal and Paytm.

About Secret Temptation

A leading brand in the personal care category, Secret Temptation was conceptualized for the female grooming segment by McNROE. It offers an array of products ranging from perfumes, deodorants and talcum powder for women. Be it a fancy event, a job interview or even your first day at college, Secret Temptation gives you the confidence and poise you need to make it a success.

About McNROE

The house of McNROE was created with a singular objective to, “Improve the quality of life.” Home to celebrated brands like Wild Stone, Secret Temptation, Heaven’s Garden, Wild Stone Code and Knox, McNROE offers the finest products across diverse categories including deodorants, perfumes, talcum powder and soaps.

McNROE began its journey in 1986 from a small factory near Bhadrak, Odisha. In all these years it has not just built the most loved brands but has also won the hearts of its consumers with its premium quality products.

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